Original article by Roy Morgan
Market Research Update – Page: Online : 2-Aug-19

Roy Morgan has released the Australian Magazine Readership report for the 12 months to June 2019. A total of 15,227,000 Australians aged 14+ (73.7 per cent) now read magazines in print or online, up 1.2 per cent from a year ago. Readership of print magazines is just over 13.5 million Australians (65.2 per cent), down 1.3% from a year ago. Twelve of Australia’s top 20 magazines grew their print readership over the past year, with six of the leading titles growing their readership by at least five per cent. The free ‘Coles Magazine’ remains the most widely-read print magazine, with a readership of 4,763,000 per issue (up 4.4 per cent), while ‘Better Homes & Gardens’ remains the most widely-read paid magazine with 1,572,000 million readers. Meanwhile, Taste.com.au remains the best-read magazine title across print and digital formats, with a total cross-platform audience of more than 3.2 million (up 1.6 per cent). These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

Original article by Roy Morgan
Market Research Update – Page: Online : 2-Jul-19

Analysis of Roy Morgan’s readership results for the 12 months to March 2019 shows that Bauer Magazines is the most widely read magazine publisher in four of the Top 10 Magazine categories: Mass Women’s Magazines, Motoring Magazines, TV Magazines and Women’s Lifestyle Magazines. Bauer is a Top 3 publisher in a total of eight of the Top 10 categories, which also includes Food & Entertainment Magazines, Home & Garden Magazines, Health & Family Magazines and Women’s Fashion Magazines categories. Other publishers to perform well include Medium Rare (which is the most widely read publisher for Food & Entertainment Magazines and Business, Financial & Airline Magazines) and Pacific Magazines (which is the most widely read publisher for Home & Garden Magazines and Health & Family Magazines).

CORPORATES
ROY MORGAN LIMITED, BAUER MEDIA AUSTRALIA PTY LTD, MEDIUM RARE, PACIFIC MAGAZINES PTY LTD

Original article by Roy Morgan
Market Research Update – Page: Online : 13-May-19

Roy Morgan has released the Australian Magazine Readership report for the 12 months to March 2019. A total of 15,245,000 Australians aged 14+ (74.1 per cent) now read magazines, whether in print or online. This is up 1.6 per cent (or 238,000) from a year ago. Readership of print magazines is just under 12.6 million Australians (61.2 per cent), unchanged from a year ago. Nine of Australia’s top 15 magazines grew their print readership over the past year, with five of the leading titles growing their readership by at least five per cent. ‘Women’s Weekly’ is Australia’s most widely-read paid magazine, after growing readership by 3.7 per cent to 1,536,000 in the year to March. However, the free ‘Coles Magazine’ remains the most widely-read print magazine, with an average readership of 4,840,000 per issue (up 10.8 per cent).

CORPORATES
ROY MORGAN LIMITED

Original article by Roy Morgan
Market Research Update – Page: Online : 8-Feb-19

Roy Morgan has released the Australian Magazine Readership report for the 12 months to December 2018. A total of 15,189,000 Australians aged 14+ (74.2 per cent) now read magazines, whether in print or online either via the web or an app. This is up 1.2 per cent from a year ago. Readership of print magazines is just under 12.6 million Australians (61.5 per cent), up 0.2 per cent from a year ago. Nine of Australia’s top 15 magazines grew their print readership over the past year, with six of the leading titles growing their readership by at least five per cent. ‘Women’s Weekly’ is now Australia’s most widely-read paid magazine after growing readership by 5.1 per cent to 1,570,000 in 2018. However, the free ‘Coles Magazine’ remains the most widely-read print magazine, with an average readership of 4,806,000 per issue (up 15.8 per cent).

CORPORATES
ROY MORGAN LIMITED

Original article by Roy Morgan
Market Research Update – Page: Online : 12-Nov-18

A Roy Morgan Single Source survey shows that the launch of the new monthly "Take 5" magazine early in 2018 has proven a winner. Some 736,000 Australians read the monthly magazine in the four months to September, while readership of the traditional weekly magazine was 520,000. A total of 1,016,000 Australians read either the weekly or monthly magazine in the four months to September. The research also shows that only 242,000 Australians read both magazines, with the majority of readers of the new monthly magazine not being existing readers of the weekly magazine. A positive outcome from the launch of "Take 5 Monthly" is that the new magazine has attracted a far higher male readership; 28.8% of its readership are men, compared to only 19.4% of "Take 5 Weekly" magazine’s readership. Roy Morgan CEO Michele Levine says the positive impact that "Take 5 Monthly" has had so far shows that the ability to leverage a well-known title to launch a magazine with similar content and an existing audience can not only appeal to the traditional readers of a magazine but also attract a new readership willing to give an old favourite another look.

CORPORATES
ROY MORGAN LIMITED, BAUER MEDIA AUSTRALIA PTY LTD