SOCIAL MEDIA – AUSTRALIA

Media probe pledge to protect journalism

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Original article by Dana McCauley
The Australian – Page: 19 & 23 : 4-Jul-18

Australian Competition & Consumer Commission chairman Rod Sims says Facebook and Google are "clear competitors" to traditional media companies with regard to advertising revenue. He has told a conference in Sydney that the ACCC’s investigation into digital platforms will examine whether their growing share of ad revenue is having an impact on quality journalism in the publishing and broadcasting sector. Digital companies’ collection and use of consumer data will also be scrutinised by the inquiry.

CORPORATES
FACEBOOK INCORPORATED, GOOGLE INCORPORATED, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, CAMBRIDGE ANALYTICA LLC, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

Social Media deeply distrusted by Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Jun-18

The MEDIA Net Trust Score Survey, which was conducted by Roy Morgan in May, reveals that 47 per cent of Australians distrust social media. Facebook by far is the most distrusted media brand. Young Australians distrust social media the most, with 68 per cent of 18 to 24-year-olds and 53 per cent of 25 to 34-year-olds distrusting social media. Meanwhile, men (49 per cent) distrust social media marginally more than women (45 per cent). According to survey respondents, their top five drivers of distrust in Social Media are: Fake News/manipulation of the truth; False statistics/audience measurement; Personal information stolen & distributed; Anyone can make claims without any evidence; News is sensationalised/becomes entertainment. Roy Morgan CEO Michele Levine says Social Media’s TRUST score is 5 per cent and its DISTRUST score is 47 per cent, so when one is subtracted from the other we reveal a Social Media NTS of minus 42 per cent, making it more toxic even than the banking industry.

CORPORATES
ROY MORGAN LIMITED, FACEBOOK INCORPORATED

Former US official warns on digital tax

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Original article by Nassim Khadem
The Age – Page: 23 : 5-Jun-18

The federal government is examining ways of taxing the billions in advertising revenue that digital companies Google and Facebook are generating. One option under consideration is a three per cent tax on turnover. Bob Stack, who was previously an official with the US Treasury under the administration of Barack Obama, does not think such a tax is a good idea. He says it could result in double taxation and might spark retaliation from the US government, which could increase taxes on Australian companies.

CORPORATES
GOOGLE INCORPORATED, FACEBOOK INCORPORATED, DELOITTE LLP, UNITED STATES. DEPT OF THE TREASURY, AUSTRALIA. DEPT OF THE TREASURY, AUSTRALIAN TAXATION OFFICE, APPLE INCORPORATED, AMAZON.COM INCORPORATED, ORGANISATION FOR ECONOMIC CO-OPERATION AND DEVELOPMENT

ABC to spend up big on digital ads

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Original article by Dana McCauley
The Australian – Page: 3 : 25-May-18

The ABC’s CFO Louise Higgins has revealed that the public broadcaster will allocate around $1.4m to advertising on Facebook during 2018, while its budget for Google’s AdWords will be about $A500,000. However, Higgins has rejected suggestions that the ABC is using taxpayers’ funds to compete with commercial TV networks. She also told a Senate estimates committee hearing that the ABC has an obligation to make consumers aware of the content it produces.

CORPORATES
AUSTRALIAN BROADCASTING CORPORATION, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, AUSTRALIA. SENATE STANDING COMMITTEE ON ECONOMICS, LIBERAL PARTY OF AUSTRALIA

Hard-hitting, trusted news still sells, in digital and in print

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Original article by Chris Mitchell
The Australian – Page: 25 & 26 : 14-May-18

Traditional news providers have allowed Facebook to "cherry pick" their content to provide news feeds that have the potential to undermine their business. News publishers have also allowed themselves to be blinded by technology, and have forgotten what good journalism is meant to be about, namely the provision of news and stories that matter to the general public. The Australian Competi­tion & Consumer Commission’s inquiry into digital platforms gives traditional publishers the opportunity to "fight back". The inquiry has shown that digital platforms should pay for the content they use from traditional news sources, and that they should be viewed as publishers, and therefore subject to the same laws as traditional publishers.

CORPORATES
FACEBOOK INCORPORATED, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, GOOGLE INCORPORATED, AMAZON.COM INCORPORATED, APPLE INCORPORATED, NETFLIX INCORPORATED, YOUTUBE INCORPORATED, FAIRFAX MEDIA LIMITED – ASX FXJ, NEWS CORPORATION – ASX NWS

Young Women the Queens of social media in Australia

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Original article by Roy Morgan
Market Research Update – Page: Online : 14-May-18

A Roy Morgan Single Source survey has found that the average Australian aged 14+ spends almost six hours per week on social media. However, women of all ages are spending more time on social media than their similarly aged male peers. The survey, which was carried out in the year to March 2018, shows that women in general spend an average of 391 minutes per week on social media, compared with an average of 287 minutes per week for men. Women aged 14-24 are the most prolific users of social media, at 822 minutes per week, which is an average of almost two hours per day.

CORPORATES
ROY MORGAN LIMITED, FACEBOOK INCORPORATED, TWITTER INCORPORATED, GOOGLE+, INSTAGRAM LLC, LINKEDIN CORPORATION, YOUTUBE INCORPORATED, WHATSAPP INCORPORATED, TUMBLR INCORPORATED

Twitter, SBS sign World Cup deal

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Original article by Max Mason
The Australian Financial Review – Page: 16 : 8-May-18

Public broadcaster SBS has secured a deal for social media giant Twitter to stream its coverage of soccer’s 2018 World Cup. In addition to a highlights package, Twitter Australia will stream a daily show to be called #WorldGameLive during the World Cup in Russia. The deal includes a revenue-sharing arrangement, and Twitter Australia MD Suzy Nicoletti notes that video streaming now accounts for more than 50 per cent of Twitter’s global advertising revenue.

CORPORATES
SPECIAL BROADCASTING SERVICE (SBS), TWITTER AUSTRALIA HOLDINGS PTY LTD, TWITTER INCORPORATED, WORLD CUP, FEDERATION INTERNATIONALE DE FOOTBALL ASSOCIATION, BUZZFEED PTY LTD

Google revenue hits $3b, loss for Facebook

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Original article by Max Mason
The Australian Financial Review – Page: 3 : 1-May-18

Google Australia’s accounts for 2017 reveal that it booked gross revenue of $A3.06 billion. Net revenue, on which Google is taxed in Australia, totalled $A1.022 billion. Google Australia paid tax of $A37.2 million in 2017 and it made a profit of $A125.1 million. Meanwhile, Facebook Australia boasted revenue of $A476.8 million in 2017, up from $A326.9 million in 2016. It reported a $A9.6 million loss as a result of a tax charge.

CORPORATES
GOOGLE AUSTRALIA PTY LTD, FACEBOOK AUSTRALIA PTY LTD, AUSTRALIAN TAXATION OFFICE, AUSTRALIAN SECURITIES AND INVESTMENTS COMMISSION

Seven takes battle to tech giants

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Original article by Darren Davidson
The Australian – Page: 24 & 26 : 23-Apr-18

Seven West Media chairman Kerry Stokes says digital giants Google and Facebook should be subject to the same regulatory regime as Australian media companies, to ensure a level playing field in the advertising market. Seven’s submission to the Australian Competition & Consumer Commission’s inquiry into the impact of digital platforms on the media and advertising markets has recommended that Facebook and Google should pay a fee for distributing content from traditional media companies. Seven also argues that audience measurement data for ads on Google and Facebook should be subject to independent audits.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, CAMBRIDGE ANALYTICA LLC, NEWS CORPORATION – ASX NWS

Foxtel reacts to Facebook woes by slashing ad spend

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Original article by Darren Davidson
The Australian – Page: 6 : 13-Apr-18

Pay-TV company Foxtel will reduce the proportion of its marketing budget that is allocated to advertising on Facebook. The move follows the data breach scandal and the two-day testimony of CEO Mark Zuckerberg before the US Congress. Foxtel’s chief marketing officer Andy Lark says that Facebook is a media company rather than a technology company, and it should start acting like one. He adds that despite recent changes to Facebook’s privacy policy, the underlying problems exposed by the Cambridge Analytica scandal have not been addressed.

CORPORATES
FOXTEL MANAGEMENT PTY LTD, FACEBOOK INCORPORATED, AUSTRALIA. OFFICE OF THE FEDERAL PRIVACY COMMISSIONER, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, TELSTRA CORPORATION LIMITED – ASX TLS