TELEVISION ADVERTISING – AUSTRALIA

Ironic tryst: TV benefits as tech giants spend to lift image

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Original article by Lilly Vitorovich, Stephen Brook
The Australian – Page: 24 & 26 : 27-Aug-18

Standard Media Index data shows that digital companies’ expenditure on TV advertising rose to $24.9m in 2017-18, an increase of 603 per cent. This includes digital disrupters such as Facebook and Google, but Nine Entertainment CEO Hugh Marks notes that all companies that are aiming to lift their digital audience have ramped up spending on TV advertising. Overall expenditure on TV advertising rose by 1.8 per cent to $1.98bn in the first half of 2018, with the free-to-air sector’s share of revenue up 3.81 per cent to $1.36bn.

CORPORATES
SMI MEDIA INCORPORATED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, TWITTER INCORPORATED, AMAZON.COM INCORPORATED, APPLE INCORPORATED, TRIVAGO PTY LTD, THINK TV, MORNINGSTAR PTY LTD, AIRBNB AUSTRALIA PTY LTD, AIRTASKER PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM, BIG BASH LEAGUE, TEN NETWORK HOLDINGS LIMITED, FAIRFAX MEDIA LIMITED – ASX FXJ, SEVEN STUDIOS PTY LTD

Addressable TV will challenge existing attitudes to TV advertising

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Jul-18

It is well known that TV has been eclipsed in recent years by the Internet as the largest advertising medium in Australia. Australians’ attitudes to TV advertising will probably not surprise anyone, with 75% agreeing that "Some TV advertising is devious" and 67.6% agreeing that "Nearly all TV advertising annoys me". However, for one-in-five Australians "TV advertising often gives me something to talk about" and 14.3% agree that "Quite often they find TV advertising more entertaining than the programs". Roy Morgan CEO Michele Levine says that the power of addressable TV to show relevant advertising to consumers will give commercial TV channels the chance to level the playing field that has thus far been tilted in favour of purely online competitors and the opportunity to "flip" the perceptions of advertising many Australians currently hold.

CORPORATES
ROY MORGAN LIMITED

Ten looks local to weather cricket loss

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Original article by Dana McCauley
The Australian – Page: 24 : 2-Jul-18

UBS forecasts that Australia’s free-to-air TV advertising market will record growth of 1.5 per cent in 2018-19. The firm says elections at federal and state level will boost the ad revenue of the Seven and Nine networks. Meanwhile, UBS figures show that the Ten Network’s share of ad revenue fell sharply during the first half of 2018. Ten intends to ramp up its local content after losing the Big Bash League broadcasting rights, with a number of new shows set to debut in the second half.

CORPORATES
UBS HOLDINGS PTY LTD, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, TEN NETWORK HOLDINGS LIMITED, CBS CORPORATION, BIG BASH LEAGUE, CRICKET AUSTRALIA

League Cup leads Seven’s switch to tailor livestream viewer ads

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Original article by Max Mason
The Australian Financial Review – Page: 16 : 23-Oct-17

Seven West Media is expected to announce at least eight new TV shows at its annual "upfronts" on 27 October. The media group will also reveal plans to offer targeted advertising on the live streaming versions of its TV channels, which will allow viewers to see ads based on their preferences. The "addressable television" product will be launched with Seven’s coverage of the 2017 Rugby League World Cup. Meanwhile, Twitter will expand its live coverage of the Melbourne Cup Carnival in a deal with Seven and the Victoria Racing Club.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, TWITTER INCORPORATED, VICTORIA RACING CLUB LIMITED

We’re reluctant to pay for online news

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Original article by Max Mason
The Australian Financial Review – Page: 22 : 14-Aug-17

A survey of 2,000 Australians by Deloitte has found that 90 per cent of respondents are not willing to pay for news due to the wealth of content that is available online for free. However, the sixth annual Media Consumer Survey also found that the issue of "fake news" is a concern for 65 per cent of respondents. Meanwhile, the survey shows that the proportion of respondents who cite social media as a primary news source has fallen from 18 per cent to 14 per cent, while 53 per cent of respondents rated television advertising as having either a high or medium influence on their purchasing decisions.

CORPORATES
DELOITTE TOUCHE TOHMATSU LIMITED, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, NEWS CORPORATION – ASX NWS, FAIRFAX MEDIA LIMITED – ASX FXJ

Media companies next in line to feel full force of Amazon’s arrival

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Original article by Max Mason
The Australian Financial Review – Page: 12 : 27-Apr-17

Andrew McLeod of Morgan Stanley says Australian media groups as well as retailers are likely to be affected by Amazon’s entry into the domestic market. He says retailers accounted for 20-30 per of overall advertising expenditure in 2016, and competition from Amazon may prompt local retailers to reduce their ad spend. McLeod adds that retailers are among the biggest source of ad revenue for TV networks, and the "Amazon effect" could prompt some retailers to shift more of their ad spend from traditional media to online.

CORPORATES
MORGAN STANLEY AUSTRALIA LIMITED, AMAZON.COM INCORPORATED, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, JB HI-FI LIMITED – ASX JBH, MYER HOLDINGS LIMITED – ASX MYR, DAVID JONES LIMITED, WOOLWORTHS LIMITED – ASX WOW, COLES SUPERMARKETS AUSTRALIA PTY LTD, ALDI STORES SUPERMARKETS PTY LTD, AMAZON PRIME VIDEO, AMAZON WEB SERVICES LLC, AUDIBLE TECHNOLOGIES LIMITED

Abolish TV licence fees, tax Google and Facebook: Xenophon

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Original article by Max Mason
The Australian Financial Review – Page: 17 : 26-Apr-17

The Australian Government’s May 2017 Budget is tipped to include a further reduction in TV broadcasting licence fees. Independent senator Nick Xenophon says the fees are "anachronistic" and should be scrapped for free-to-air networks. Xenophon supports increased restrictions on gambling advertisements during live sports broadcasts, but he rejects suggestions that he has struck a deal with the Government on the issue. Xenophon also favours imposing a turnover tax on Google and Facebook.

CORPORATES
NICK XENOPHON TEAM, AUSTRALIA. DEPT OF COMMUNICATIONS AND THE ARTS, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS, ONE NATION PARTY

Women kick goals for television ad spending

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Original article by Darren Davidson
The Australian – Page: 19 : 19-Apr-17

New data shows that the inaugural AFL Women’s league prompted strong growth in TV advertising sales in March 2017 and boosted the audience share of the Seven Network. Metropolitan TV ad sales rose by 15.5 per cent year-on-year in March, while TV ad sales rose by 12.7 per cent overall compared with the same period in 2016. Meanwhile, Seven’s audience share rose from 37.5 per cent in March 2016 to 39.2 per cent, with AFLW matches consistently attracting high ratings.

CORPORATES
SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, AUSTRALIAN FOOTBALL LEAGUE, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, FOX FOOTY CHANNEL, SMI MEDIA INCORPORATED, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, YOUTUBE INCORPORATED

TV delivering for grocer goods: Ebiquity study

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Original article by Max Mason
The Australian Financial Review – Page: 29 : 28-Nov-16

Research undertaken by Ebiquity on behalf of Think TV has found that fast-moving consumer goods companies receive a return of $A1.74 for each dollar they spend on TV advertising. In contrast, other forms of advertising have a negative return on investment for each dollar spent. The research, which is based on three years’ worth of advertising sales data for nine companies, also shows that 73 per cent of FMCG sales are base sales, while advertising accounts for just three per cent of sales.

CORPORATES
THINK TV, EBIQUITY, UNILEVER AUSTRALIA LIMITED, KIMBERLY-CLARK AUSTRALIA PTY LTD, GOODMAN FIELDER LIMITED, SANITARIUM HEALTH FOOD COMPANY, LINDT AND SPRUNGLI (AUSTRALIA) PTY LTD, LINDT AND SPRUNGLI (AUSTRALIA) PTY LTD, McCAIN FOODS (AUST) PTY LTD, FOXTEL MANAGEMENT PTY LTD, MULTI CHANNEL NETWORK PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, THINKBOX

Seven boss wants independent audits on Facebook numbers

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Original article by David Swan
The Australian – Page: 21 : 18-Nov-16

Seven West Media CEO Tim Worner has told the Screen Forever conference that social media sites’ advertising viewership figures should be subject to a similar independent measurement system as TV networks. His comments have coincided with Facebook’s revelation of further flaws in its metrics which resulted in more of its audience data being incorrectly reported. Meanwhile, Think TV CEO Kim Portrate has stressed that Australian TV audience metrics have been independently audited for 16 years.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, FACEBOOK INCORPORATED, THINK TV