TELEVISION BROADCASTING OF SPORTS – AUSTRALIA

NBL season on a roll in joint TV rights deal

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Original article by John Stensholt
The Australian Financial Review – Page: 19 : 31-Jul-19

The National Basketball League has struck a broadcasting rights deal with ESPN and public broadcaster SBS, which will replace Fox Sports and the Nine Network as its broadcast partners. However, the NBL will receive a share of the TV networks’ advertising revenue in lieu of a broadcasting rights fee. The two-year deal provides for 67 NBL matches to be shown on the SBS Viceland channel, while live streams of every match in the NBL season will be available via the SBS-on-demand service.

CORPORATES
NATIONAL BASKETBALL LEAGUE, ESPN SPORTS AUSTRALIA PTY LTD, ESPN INCORPORATED, SPECIAL BROADCASTING SERVICE (SBS), FOX SPORTS AUSTRALIA PTY LTD, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NATIONAL BASKETBALL ASSOCIATION, BASKETBALL AUSTRALIA

Giving networks a sporting chance

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Original article by Zoe Samios
The Australian – Page: 26 : 15-Jul-19

The Seven Network’s coverage of Wimbledon attracted an average audience of 205,000 per match on its 7Two secondary channel, with the audience peaking at 455,000 for the match in which Ash Barty’s was eliminated from the tournament. That match also attracted 207,000 viewers on Foxtel. The men’s Cricket World Cup has also been a ratings success for the Nine Network and Foxtel, particularly matches featuring the Australian team. Nevertheless, TV industry executives say the weak advertising market and the cost of sports broadcasting rights are a concern.

CORPORATES
SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FOXTEL MANAGEMENT PTY LTD, FOX SPORTS AUSTRALIA PTY LTD, INTERNATIONAL CRICKET COUNCIL

Twitter wants to partner with TV on sports rights

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Original article by Max Mason
The Australian Financial Review – Page: 22 : 7-Jun-19

Twitter executive Kay Madati says the social media platform does not want to compete with TV networks for the right to broadcast sports. Instead, Madati says Twitter wants to act as a partner with them to help increase their audience and generate more revenue. SBS has partnered with Twitter to help promote the public broadcaster’s telecast of the 2019 Women’s World Cup. SBS will have a live daily show on Twitter during the event, along with interviews and highlights.

CORPORATES
TWITTER INCORPORATED, SPECIAL BROADCASTING SERVICE (SBS), NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, AMAZON.COM INCORPORATED, SEVEN NETWORK LIMITED, AUSTRALIAN BROADCASTING CORPORATION, TEN NETWORK HOLDINGS LIMITED

Facebook, Google unlikely to steal TV sport: Marks

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Original article by Max Mason
The Australian Financial Review – Page: 16 : 6-Jun-19

There is speculation that digital platforms such as Facebook could bid for exclusive broadcasting rights to key sports when existing deals expire. However, Nine Entertainment Company CEO Hugh Marks says digital players are unlikely to seek exclusive rights to sports such as the Australian Football League and the National Rugby League in the near-term. Broadcasting right for both codes expire in 2022.

CORPORATES
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, TWITTER INCORPORATED, AMAZON.COM INCORPORATED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, AUSTRALIA. DEPT OF THE TREASURY

Ten pins hopes on Rugby World Cup

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Original article by Zoe Samios
The Australian – Page: Online : 11-Mar-19

Network Ten has secured the free-to-air and digital rights to the 2019 Rugby World Cup, which will be held in Japan from 20 September to 2 November. The final will be held on the same day as Derby Day during the Melbourne Cup carnival. Ten CEO Paul Anderson says the Rugby World Cup will be the biggest sporting event in the world in 2019, while he has declined to state how much Ten paid for the rights. Ten’s deal gives it the rights to 10 World Cup matches across linear television and broadcast video on demand, including all games featuring Australia

CORPORATES
TEN NETWORK HOLDINGS LIMITED, FOXTEL MANAGEMENT PTY LTD

Ratings pain as tennis fails to shine for Nine

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Original article by Andrew White
The Australian – Page: 3 : 29-Jan-19

The Nine Network’s coverage of the 2019 Australian Open men’s final attracted an average national audience of 2.085 million. It was the lowest combined audience since 2007, while Seven attracted an audience of 2.37 million for its last men’s final broadcast in 2018. The women’s final attracted a combined average of 1.57 million. Nine spent $55m on its coverage of the 2019 Australian Open, and boasted advertising revenue of $45m. In contrast, Nine had spent $105m a year on broadcasting cricket, with ad revenue of $70m.

CORPORATES
NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, AUSTRALIAN OPEN TENNIS, SEVEN NETWORK LIMITED

UBS upbeat Foxtel is pressing right buttons on Kayo launch

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Original article by Max Mason
The Australian Financial Review – Page: 21 : 24-Jan-19

Foxtel launched its Kayo Sports streaming video service in November, allowing consumers to access it without the need for a pay-TV subscription. UBS believes that Kayo Sports could enable Foxtel to increase its market penetration, which has remained at around 30 per cent for the last decade. The UBS analysts concede that Kayo is likely to cannibalise Foxtel’s subscriber base, but they say that this will be offset by increased revenue and gross margins as Foxtel’s overall market penetration rises.

CORPORATES
FOXTEL MANAGEMENT PTY LTD, KAYO SPORTS, UBS HOLDINGS PTY LTD, STAN ENTERTAINMENT PTY LTD, NETFLIX INCORPORATED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE

Tennis young guns draw in TV audiences

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Original article by Patrick Durkin, Alex Gluyas
The Australian Financial Review – Page: 5 : 24-Jan-19

The 2019 Australian Open has been a rating success for the Nine Network. Local hopeful Ash Barty attracted an average national audience of 1.59 million in a losing match on 23 January, outrating the Big Bash League. Likewise, an average of 1.4 million viewers nationwide watched Greece’s Stefanos Tsitsipas defeat Roger Federer in a major upset. Chinese and Japanese tennis players have also attracted huge audiences in their home countries, while Tennis Australia has secured sponsorship deals with a number of Chinese brands.

CORPORATES
AUSTRALIAN OPEN TENNIS, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, BIG BASH LEAGUE, TENNIS AUSTRALIA

Kia, ANZ, AGL and Uber Eats nab Nine’s Australian Open sponsorship packages

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Original article by Max Mason
The Australian Financial Review – Page: 15 : 14-Jan-19

The ANZ, AGL, Uber Eats and Kia have been signed by Nine as "cornerstone advertisers" for its inaugural coverage of the Australian Open tennis. Other companies that have signed sponsorship packages with Nine include Blackmores, Bunnings and Chemist Warehouse. Nine took over the rights to broadcast the Australian Open from Seven in March 2018, ending a four-decade long relationship with Cricket Australia. Nine’s chief sales officer Michael Stephenson says that working with Tennis Australia has been "fantastic", and that the Australian Open is the best summer marketing platform for brands.

CORPORATES
AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, AGL ENERGY LIMITED – ASX AGL, UBER EATS, KIA MOTORS AUSTRALIA PTY LTD, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, BLACKMORES LIMITED – ASX BKL, BUNNINGS GROUP LIMITED, CHEMIST WAREHOUSE, SEVEN NETWORK LIMITED, TENNIS AUSTRALIA

Seven opens batting with cricket rating win

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Original article by Lilly Vitorovich
The Australian – Page: 15 : 9-Jan-19

The Seven Network says ratings figures show that more than 14 million Australians watched its coverage of the Test cricket series against India. Seven boasted a 56 per cent share of daytime commercial television ratings during its coverage of the four-Test series. The ratings for Seven’s coverage of the Big Bash League are lower than the figures achieved by previous free-to-air broadcaster Ten. However, BBL ratings have risen when the combined coverage of Seven and Foxtel are taken into account.

CORPORATES
SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, TEN NETWORK HOLDINGS LIMITED, FOXTEL MANAGEMENT PTY LTD, BIG BASH LEAGUE, CRICKET AUSTRALIA, NINE NETWORK AUSTRALIA LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, KFC, VODAFONE AUSTRALIA LIMITED, OZTAM PTY LTD, REGTAM PTY LTD