TENNIS – AUSTRALIA

Absent anti-vaxxer Novak Djokovic ‘won’t hit TV ratings’

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Original article by Rachel Baxendale
The Australian – Page: Online : 7-Jan-22

Advertising executives do not think the likely absence of Novak Djokovic from the Australian Open will have too much impact on ratings for the event, which will be broadcast by Nine Entertainment. Spinach Advertising general manager Ben Willee notes ratings for the Australian Open are determined by a range of factors, including whether there is an Australian player "who gets a long way through". Both Willee and Mumbrella head of content Damian Francis suggest a jump in COVID-19 cases could help ratings, with Willee noting a surge in cases means people are more likely to be staying home and watching television.

CORPORATES
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SPINACH ADVERTISING PTY LTD, MUMBRELLA

Nine faces ad hit with diminished Australian Open

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Original article by Lilly Vitorovich
The Australian – Page: 19 : 25-Jan-21

Ben Willee from advertising agency Spinach says advertisers are worried what impact delaying the Australian Open tennis for three weeks might have on Nine’s audiences for the event. Nine has a $300 million, five-year broadcasting deal with Tennis Australia, on which it has sought concessions because of the delay, and it has won a discount of over 10 per cent on its $60 million payment for this year. Katie Rigg-Smith from media agency Mindshare notes television networks traditionally use live sport in the first quarter of the year to promote new and returning shows.

CORPORATES
SPINACH ADVERTISING PTY LTD, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TENNIS AUSTRALIA, MINDSHARE

Tennis young guns draw in TV audiences

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Original article by Patrick Durkin, Alex Gluyas
The Australian Financial Review – Page: 5 : 24-Jan-19

The 2019 Australian Open has been a rating success for the Nine Network. Local hopeful Ash Barty attracted an average national audience of 1.59 million in a losing match on 23 January, outrating the Big Bash League. Likewise, an average of 1.4 million viewers nationwide watched Greece’s Stefanos Tsitsipas defeat Roger Federer in a major upset. Chinese and Japanese tennis players have also attracted huge audiences in their home countries, while Tennis Australia has secured sponsorship deals with a number of Chinese brands.

CORPORATES
AUSTRALIAN OPEN TENNIS, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, BIG BASH LEAGUE, TENNIS AUSTRALIA

Kia, ANZ, AGL and Uber Eats nab Nine’s Australian Open sponsorship packages

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Original article by Max Mason
The Australian Financial Review – Page: 15 : 14-Jan-19

The ANZ, AGL, Uber Eats and Kia have been signed by Nine as "cornerstone advertisers" for its inaugural coverage of the Australian Open tennis. Other companies that have signed sponsorship packages with Nine include Blackmores, Bunnings and Chemist Warehouse. Nine took over the rights to broadcast the Australian Open from Seven in March 2018, ending a four-decade long relationship with Cricket Australia. Nine’s chief sales officer Michael Stephenson says that working with Tennis Australia has been "fantastic", and that the Australian Open is the best summer marketing platform for brands.

CORPORATES
AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, AGL ENERGY LIMITED – ASX AGL, UBER EATS, KIA MOTORS AUSTRALIA PTY LTD, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, BLACKMORES LIMITED – ASX BKL, BUNNINGS GROUP LIMITED, CHEMIST WAREHOUSE, SEVEN NETWORK LIMITED, TENNIS AUSTRALIA

Nine pitches $3m Australian Open sponsor deals

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Original article by Nick Tabakoff
The Australian – Page: Online : 3-Sep-18

Nine Entertainment is understood to be seeking sponsor deals of up to $3 million for the Australian Open tennis, which it will be covering for the first time in 2019. Nine has already met with some of the Open’s current sponsors, including the ANZ Bank, Kia and Emirates, with more meetings expected in the week beginning 3 September. Nine is seeking to charge more than Seven did for major sponsor packages, but it believes the extra cost is warranted, because of the greater opportunity for "cross-platform exposure".

CORPORATES
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, KIA GROUP, EMIRATES AIRLINES, SEVEN NETWORK LIMITED, JACOB’S CREEK PTY LTD, BARILLA, OMNICOM GROUP

How Nine Entertainment turned TV’s summer of sport on its head

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Original article by Max Mason
The Australian Financial Review – Page: 31 : 7-May-18

There were a number of compelling reasons for Nine Entertainment Company to drop its cricket coverage in favour of a six-year deal to broadcast the Australian Open. Tennis is a better fit for Nine’s audience demographic, while the broadcasting rights and production costs are substantially lower. Timing also played a role; Nine commenced talks with Tennis Australia on 14 March, after Seven West Media’s exclusive negotiating period had expired. Meanwhile, Cricket Australia had issued its tender documents for broadcasting rights in early March, with bids to submitted by 19 March. Nine CEO Hugh Marks had hoped to finalise a deal with Cricket Australia by October 2017, and he says the delay allowed Nine to make the decision to switch from cricket to tennis.

CORPORATES
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NINE NETWORK AUSTRALIA LIMITED, AUSTRALIAN OPEN TENNIS, TENNIS AUSTRALIA, CRICKET AUSTRALIA, SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, TEN NETWORK HOLDINGS LIMITED, FOX SPORTS AUSTRALIA PTY LTD, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, AUSTRALIAN SECURITIES AND INVESTMENTS COMMISSION

Nine left without a major summer sport

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Original article by Dana McCauley
The Australian – Page: 21 : 2-May-18

Seven West Media CEO Tim Worner has confirmed that the Seven Network will broadcast cricket and tennis during the 2018-19 summer, despite some Test and Big Bash League matches being scheduled at the same time as the Australian Open. Nine Entertainment Company will take over tennis broadcasting rights in 2020, and there had been speculation that the two networks would cut a deal for Nine to commence its tennis coverage a year earlier.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NINE NETWORK AUSTRALIA LIMITED, AUSTRALIAN OPEN TENNIS, BIG BASH LEAGUE, TENNIS AUSTRALIA, FOXTEL MANAGEMENT PTY LTD

Nine hopes for early tennis break

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Original article by Darren Davidson
The Australian – Page: 23 & 25 : 16-Apr-18

The Nine Network will not broadcast any major sporting events during the 2018-19 summer after losing cricket broadcasting rights. A spokesman says the network will shortly decide on its summer schedule, and it has not ruled out approaching rival Seven about taking over tennis broadcasting rights a year ahead of schedule. Seven’s deal to acquire cricket rights in partnership with Foxtel means that it will broadcast both cricket and tennis for the next two summers, unless it strikes a deal with Nine and Tennis Australia to exit its contract early. Ten will also lack a major summer sport after losing the Big Bash League rights.

CORPORATES
NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, FOXTEL MANAGEMENT PTY LTD, FOX SPORTS AUSTRALIA PTY LTD, CRICKET AUSTRALIA, TENNIS AUSTRALIA, TEN NETWORK HOLDINGS LIMITED, CBS CORPORATION, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, FAIRFAX MEDIA LIMITED – ASX FXJ

Tennis viewers a valuable audience for advertisers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Jun-16

A Roy Morgan Single Source survey has found that 34.3 per cent of Australians aged 14+ watch tennis on television occasionally or almost always. They are slightly more inclined than the average Australian to "find TV advertising interesting" (21.6 per cent vs 19.7 per cent) and less inclined to agree that "Nearly all TV advertising annoys me" (65.9 per cent vs 68.1 per cent). More than three-quarters of them watch Wimbledon broadcaster Channel 7 (and its affiliates) in an average seven days, well above the population average of 67.6 per cent. Meanwhile, the 1,025,000 million Australians (or 15.2 per cent of total tennis viewers) who play tennis themselves as well as watching it on TV, are not only more tolerant towards TV advertising than those who simply watch it on the box, but more likely to have cash to splash.

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ROY MORGAN RESEARCH LIMITED, SEVEN NETWORK LIMITED

Tennis, cycling and socio-economic advantage

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Jul-15

A Roy Morgan Single Source survey has found that 6.8 million Australians aged 14+ watch tennis on TV almost always or occasionally. The survey, which was carried out in the year to March 2015, also shows that 25 per cent of them are from the affluent AB socio-economic quintile, while the least well-off E and FG quintiles each account for 18% of tennis viewers. Meanwhile, 3.8 million Australians watch cycling on TV, with the AB quintile comprising 28 per cent of viewers. The survey also shows that 33 per cent of Australians who play tennis are in the AB quintile, as are 30 per cent of Australians who cycle.

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ROY MORGAN RESEARCH LIMITED