TRUST – AUSTRALIA

State-owned Synergy is most trusted energy company

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Oct-18

The latest Roy Morgan Net Trust Score survey for the energy sector shows that Western Australian government-owned Synergy is Australia’s most trusted energy company. It has the highest "net trust score" (NTS) of any provider, based on Roy Morgan data for August. The data shows that many of the larger, private-sector energy providers have high levels of trust among some consumers, but once other consumers’ distrust of them is taken into account their net trust score can be low. The most recent survey shows that two of the three largest energy suppliers, AGL and EnergyAustralia, had high levels of trust, but even higher levels of distrust among the energy consumers surveyed – putting them in the "top five" of low NTS scores. Origin Energy was the only one of the big three energy companies to record a positive NTS.

CORPORATES
ROY MORGAN LIMITED, SYNERGY, AGL ENERGY LIMITED – ASX AGL, ENERGYAUSTRALIA PTY LTD, ORIGIN ENERGY LIMITED – ASX ORG

TV main source of news – and most trusted

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-18

A Roy Morgan Single Source survey has found that over 13 million Australians (65.6%) now say TV is a main source of news. This includes over 12.6 million (62.3%) who specifically nominate free-to-air TV. The internet is used as a main source of news by 11.7 million Australians (57.8%); social media is the leading source of online news, used by 7.5 million (36.7%). Printed newspapers are used by 6.3 million (31.1%) while 5.5 million (27.3%) mainly get their news via newspaper or other news websites or apps. Radio is nominated by 9.2 million Australians (45.5%) as a main news source. Meanwhile, TV is regarded as the most trusted source of news by nearly 7.5 million Australians (36.7%), followed by radio (15.9%), news and newspaper websites/apps (12.3%) and print newspapers (11.2%). Only 4.3% consider social media to be their most trusted source of news. This is in line with Roy Morgan’s research of "Trust" and "Distrust", which showed that social media is the least trusted media.

CORPORATES
ROY MORGAN LIMITED

Roy Morgan Net Trust survey shows trust is the foundation of all human connections whereas distrust destroys social cohesion – instantly

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Original article by Roy Morgan
Market Research Update – Page: Online : 31-Aug-18

Roy Morgan’s Net Trust Survey is the landmark survey which has now been conducted nine times since October 2017. It has explored in detail how the gaining and maintaining of "Trust" is key to businesses developing and growing their market share, while "Distrust" of a brand or business represents a significant problem for the business. In the latest presentation on Trust and Distrust at ABCTV’s Q&A studio in Sydney Roy Morgan CEO Michele Levine and Social Scientist Dr. Ross Honeywill explored how rising levels of "Distrust" in a business can trigger increasing customer churn, negatively impact customer acquisition and retention and is an effective "bellwether" for the sustainability of a business. To learn more about the latest results of Roy Morgan’s Net Trust Survey follow this link for access to the latest Net Trust Report.

CORPORATES
ROY MORGAN LIMITED

ALDI, Bunnings, Qantas and ABC the Most Trusted Brands in Australia

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Aug-18

The latest Roy Morgan Net Trust Score Survey, which was conducted in July 2018, shows that ALDI is Australia’s most trusted brand for the second survey in a row. The grocery retailer is followed by Bunnings, Qantas and the ABC as Australia’s top brands with positive net trust scores. Qantas has improved one place since the previous survey in April, and the ABC has jumped three places from seventh. Bendigo Bank is the only bank brand to defy the fallout from the Financial Services Royal Commission. It has, despite the Royal Commission and the high levels of distrust in the banking sector, remained in the top 10 brands with a positive Net Trust Score across the five surveys since October 2017. Although the big-four banks remain in the top 10 most distrusted list, partly due to revelations of wrongdoing in the Royal Commission, AMP has moved from nowhere in the benchmark survey to feature prominently in the two most recent surveys of Australian brands with a negative NTS. Roy Morgan CEO Michele Levine notes that Facebook’s distrust score has catapulted it into the #1 ranking on the Roy Morgan top 10 most distrusted media brands, and into the top 10 most distrusted brands in Australia.

CORPORATES
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, BUNNINGS GROUP LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, AUSTRALIAN BROADCASTING CORPORATION, AMP LIMITED – ASX AMP, FACEBOOK INCORPORATED

Trust in politicians plummets

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Original article by Chris Merritt
The Australian – Page: 5 : 20-Aug-18

Trust in the federal government is at its lowest point since 2008, according to a survey by Griffith University and Transparency Inter­national. The decline in trust is linked to an increased belief that some federal MPs are corrupt, with 67 per cent of those surveyed favouring the creation of a federal anti-corruption body. Attorney-General Christian Porter says the government is examining existing anti-corruption arrangements and whether there is scope for them to be improved.

CORPORATES
GRIFFITH UNIVERSITY, TRANSPARENCY INTERNATIONAL, AUSTRALIA. ATTORNEY-GENERAL’S DEPT

News boss blames tech giants for erosion of trust in journalism

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Original article by Matthew Denholm
The Australian – Page: 2 : 20-Aug-18

Campbell Reid of News Corp does not believe that consumers’ trust in journalism has declined in recent years. However, he says that technologies companies such as Google and Facebook are solely responsible for any such decline in trust, and they need to take action to address this issue by removing fake news and ensuring that trusted news sources are given prominence on their platforms. Reid will be part of a panel discussion on trust in journalism at a conference in Hobart in September.

CORPORATES
NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, AUSTRALIAN BROADCASTING CORPORATION, UNIVERSITY OF TASMANIA, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION

ALDI now most trusted brand in Australia

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Jul-18

The latest Roy Morgan Net Trust Score survey shows that ALDI is now the most trusted brand in Australia, with improvements in its Net Trust Score lifting the supermarket retailer from third to first. ALDI has come in just ahead of insurer NRMA with Bendigo Bank, Qantas and Bunnings also performing well in the latest survey. Qantas has fallen from its number-one spot as Australia’s most trusted brand to fourth position. ALDI’s main supermarket rivals Woolworths and Coles are rated highly when considering trust but fell behind ALDI on Net Trust Score due to their much higher levels of distrust. According to Roy Morgan CEO Michele Levine, the importance of trust to a brand’s sustainable future is increasingly recognised as a key metric.

CORPORATES
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, NRMA INSURANCE LIMITED, BENDIGO BANK, QANTAS AIRWAYS LIMITED – ASX QAN, BUNNINGS GROUP LIMITED

Social Media deeply distrusted by Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Jun-18

The MEDIA Net Trust Score Survey, which was conducted by Roy Morgan in May, reveals that 47 per cent of Australians distrust social media. Facebook by far is the most distrusted media brand. Young Australians distrust social media the most, with 68 per cent of 18 to 24-year-olds and 53 per cent of 25 to 34-year-olds distrusting social media. Meanwhile, men (49 per cent) distrust social media marginally more than women (45 per cent). According to survey respondents, their top five drivers of distrust in Social Media are: Fake News/manipulation of the truth; False statistics/audience measurement; Personal information stolen & distributed; Anyone can make claims without any evidence; News is sensationalised/becomes entertainment. Roy Morgan CEO Michele Levine says Social Media’s TRUST score is 5 per cent and its DISTRUST score is 47 per cent, so when one is subtracted from the other we reveal a Social Media NTS of minus 42 per cent, making it more toxic even than the banking industry.

CORPORATES
ROY MORGAN LIMITED, FACEBOOK INCORPORATED

ABC most trusted, Facebook most distrusted

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Jun-18

The MEDIA Net Trust Survey, which was conducted by Roy Morgan in May, reveals that while Facebook – and Social Media generally – is deeply distrusted in Australia, the ABC is by far the nation’s most trusted media organisation. Some 47 per cent of all Australians distrust social media, but only 9 per cent distrust the ABC. Roy Morgan CEO Michele Levine says the media industry overall has a Net Trust Score of minus 7; Social Media has the lowest NTS at minus 42%, followed by Television (minus 16%) and Newspapers (minus 13%). The ABC, SBS and Fairfax Media are Australia’s most trusted media brands.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS), FAIRFAX MEDIA LIMITED – ASX FXJ, FACEBOOK INCORPORATED

Trust key to grab media spend: PwC

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Original article by Max Mason
The Australian Financial Review – Page: 28 : 12-Jun-18

PricewaterhouseCoopers has forecast that consumer spending on media and internet access will rise from $A24.1bn in 2017 to $A28bn by 2022. Megan Brownlow of PwC says trust will be a major factor in how this expenditure is allocated. PwC’s Australian Entertainment & Media Outlook 2018 report concludes that traditional media companies should benefit from a series of scandals that have eroded consumers’ trust in digital media companies such as Facebook.

CORPORATES
PRICEWATERHOUSECOOPERS AUSTRALIA (INTERNATIONAL) PTY LTD, FACEBOOK INCORPORATED, CAMBRIDGE ANALYTICA LLC