Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Sep-14

A Roy Morgan Single Source survey has found that 48 per cent of Australians aged 14+ visited YouTube in an average seven-day period in the year to June 2014. The survey also shows that YouTube visitors are 12% more likely than the average Australian to watch no commercial TV on an average weekday, and seven per cent more likely to watch TV for less than two hours. Meanwhile, Facebook visitors are 10 per cent less likely than average to be heavy weekday commercial TV viewers

CORPORATES
ROY MORGAN RESEARCH LIMITED, YOUTUBE INCORPORATED, FACEBOOK INCORPORATED