Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Mar-15

A Roy Morgan Single Source survey has found that 30 per cent of Australians aged 14+ researched cars online in an average-six month period in the year to December 2014, whether they intended to buy a car or not. This compares with just 17 per cent in 2002. Meanwhile, 59 per cent of Australians looking to buy a brand new car in the next 12 months have researched at least one aspect of cars or dealers online in the last six months, as have 47 per cent of those planning to buy a used car

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