The politics of holiday destination preferences

Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Dec-15

A Roy Morgan Single Source survey has found that a person’s Federal voting preference seems to influence the places they would like to take a holiday. The survey, which was carried out in the year to September 2015, shows that Australian electors planning to vote L-NP are 25 per cent more likely than the average voter to name both the Murray Mallee-Mildura-Swan Hill and Toowoomba/Darling Downs regions as a potential domestic holiday destination. ALP voters are 24 per cent more likely to nominate areas of the ACT outside of Canberra, while electors intending to vote for the Greens are 128 per cent more likely to prefer Freycinet National Park and 123 per cent more likely to prefer the Mt Buffalo-Mt Baw Baw-Lake Mountain region. Overseas destinations which appeal to L-NP voters noticeably more than the average Aussie elector include the United Arab Emirates (28 per cent more likely) and the Philippines (21 per cent), whereas ALP voters are 15 per cent more likely to nominate India as somewhere they would like to visit.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS

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