Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Dec-15

A Roy Morgan Single Source survey has found that 73.1 per cent of Australians aged 14+ used one or more forms of media at breakfast time on an average weekday in the year to September 2015. The survey also shows that 18 per cent of Australians go online at breakfast, compared with 16.6 per cent a year and 8.2 per cent four years ago. However, 58.6 per cent of Australians still use one or more traditional morning media at breakfast time: 27.7 per cent listen to radio (down from 29.2 per cent a year ago), 24.0 per cent watch television (up from 22.8 per cent a year ago) and 16 per cent read newspapers (virtually unchanged over the past year).

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