Original article by Roy Morgan
Market Research Update – Page: Online : 5-Feb-18

A Roy Morgan Single Source survey shows that 45% of Australians aged 18+ say they would seriously consider buying a diesel fuel vehicle, down from 50% two years ago. Meanwhile, 52% say they would consider buying a hybrid vehicle, ahead of electric vehicles (37%), and LPG vehicles (21%). Analysing Australians who mostly drive diesel fuel vehicles shows that 1.13 million reside in capital cities and 1.10 million in country areas, although the differing populations between the two means country Australians are 36% more likely to drive a diesel fuel vehicle than the average Australian. Nearly a third of Australia’s diesel fuel vehicles are driven by either semi/unskilled workers (18.3%) or skilled workers (14.4%), with both over-represented as drivers, while a further 22.5% are professionals/managers. Although farmers represent less than 2% of all diesel fuel vehicle drivers they are 185% more likely to drive a diesel fuel vehicle than the average Australian.

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