Original article by Supratim Adhikari
The Australian – Page: 17 & 27 : 14-Jun-18
Australian mobile advertising technology group Unlockd was heavily reliant on Google’s app store and AdMob advertising platform. Right Click Capital partner Ben Chong says Unlockd’s descent into voluntary administration demonstrates the risks of a business model which is similar to that of Google itself. Unlockd had proposed an IPO that was tipped to raise around $A80m, and the start-up had previously attracted funding of more than $A60m from private investors.
UNLOCKD PTY LTD, GOOGLE INCORPORATED, RIGHT CLICK CAPITAL MANAGEMENT PTY LTD, McGRATH NICOL AND PARTNERS SERVICES PTY LTD