Original article by Roy Morgan
Market Research Update – Page: Online : 12-Apr-19
Yesterday Prime Minister Scott Morrison called the Federal Election for May 18, and the last weekend’s Roy Morgan ‘face-to-face’ poll showed the ALP (52.5%) cf. L-NP (47.5%) with a winning lead as official campaigning begins. However, the example of the 1993 Liberal ‘unloseable’ Federal election showed that one mis-step can swing the result of the election, when Opposition Leader John Hewson ‘stumbled’ over the impact of the GST on birthday cakes and subsequently lost the election. Prime Minister Morrison’s appeal to ‘trust’ in his re-election campaign is ‘gutsy’, but the real key is for leaders not to allow ‘distrust’ to attach to their campaigns and leadership. It is ‘distrust’ that really drives many electors’ voting decisions. Of more concern for electors are the areas where they ‘distrust’ a party or leader. What are electors worried about? The ALP has significant ‘distrust’ issues with their relationship with the unions and the ALP’s many potential changes to the tax system. For the L-NP the uncertainties about the change of leadership of the L-NP are still generating ‘distrust’, and the ‘shenanigans’ that big business – including financial institutions – have been engaging in are seen as a bigger problem driving ‘distrust’ in the L-NP than Labor. View the full 9-minute video with Roy Morgan CEO Michele Levine explaining the key drivers for next month’s Federal Election at this link.
ROY MORGAN LIMITED, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, AUSTRALIAN LABOR PARTY, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA