Original article by Roy Morgan
Market Research Update – Page: Online : 3-Jun-26

New data from Roy Morgan shows that Bunnings is the most trusted brand for the 12 months to March 2026; it is the 10th consecutive quarterly victory for the leading hardware retailer, stretching back to late 2023. The top three places are unchanged for a ninth straight quarter, with discount supermarket Aldi in second place and discount department store Kmart in third. The next three spots are unchanged for a second straight quarter with the Commonwealth Bank in fourth, consumer products giant Apple filling out the top five, and discount department store Big W again in sixth. Meanwhile, Optus has replaced Woolworths as the most distrusted brand in Australia; this is the first time the telco has occupied this position since September 2024. Facebook and Temu are now the second and third most distrusted brands. Supermarket giants Woolworths and Coles are fourth and fifth most distrusted, with both improving in the latest quarter. OpenAI (including ChatGPT), experienced one of the biggest declines this quarter, down seven spots to enter the top 20 most distrusted brands in 19th place, driven by suspicions around profit motives and ethics.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, KMART AUSTRALIA LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, APPLE PTY LTD, BIG W DISCOUNT STORES, SINGTEL OPTUS PTY LTD, FACEBOOK, TEMU, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, OPENAI INCORPORATED