M6950 Market Research and Statistical Services

Wealthier Australians are less satisfied with their bank

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Nov-19

Satisfaction levels with the banking industry are related to an individual’s level of wealth, new research from Roy Morgan shows – with the wealthiest 30% of Australians less likely to be satisfied with their banking relationships (75.4%) than the middle 40% (80.1%) or the bottom 30% (84.7%). The wealth-linked difference in banking satisfaction levels has grown more extreme over time. In 2013 the satisfaction level of the wealthiest Australians was 80.8% and that of the poorest Australians was 82.8%, a gap of just 2%. This figure has more than quadrupled to 9.3%. Six years ago there was no significant difference between the satisfaction of the middle 40% and that of the wealthiest 30%, but these levels have also grown steadily apart, opening up a gap of 4.6%. These insights come from Australia’s most extensive, longest study of consumer financial behaviour. Running continuously for more than 20 years, it involves over 50,000 in-depth, face-to-face interviews in respondents’ homes each year.

CORPORATES
ROY MORGAN LIMITED

Domestic holiday intention at a two-decade low

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Nov-19

New research from Roy Morgan shows that two-in-three Australians plan to take a holiday in the next 12 months. As of September 2019, 66.2% (13,729,000) of Australians aged 14+ were intending to take a holiday in the following 12 months, compared with 67.8% (13,820,000) a year ago – a drop of 1.6% (91,000). In terms of holiday destinations, 50.6% (10,490,000) of Australians were planning on taking a domestic holiday, a decline of 2.1% (248,000) from a year ago. But the proportion of Australians intending on taking an overseas holiday remained steady at 11.2% (2,332,000). These findings have been obtained from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and around 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

With its star manager Brisbane Roar tops A-League supporters, while highly trusted W-League draws substantial audience

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Nov-19

New research shows that Brisbane Roar outdid southern rivals to top Roy Morgan’s A-League supporter ladder, with 523,000 fans. Support for the Roar is up 96,000 (+22.5 per cent) on a year ago; high-profile English star player turned manager Robbie Fowler was appointed to helm the team in April. Defending champions Sydney FC were second in fan support, on 444,000 supporters; down significantly on a year ago as delayed stadium construction leaves the club without a dedicated home ground for a second year. Melbourne Victory is again Victoria’s leading club, and third nationally in terms of support, with 413,000 fans. However, the 2018 trophy-winners Perth Glory had the largest percentage increase, adding 94,000 supporters following their first Premiership, an impressive increase of 36.2 per cent on a year ago. Other clubs to experience an increase in support include Adelaide United with 340,000 supporters (up 19.3 per cent), Melbourne City on 178,000 (up 21.9 per cent) and Central Coast Mariners on 123,000 (up 23 per cent). The increases will be welcome news for the sport’s administrators, who have dealt with dropping game attendances in recent years.

CORPORATES
ROY MORGAN LIMITED, THE A LEAGUE PTY LTD, BRISBANE ROAR FOOTBALL CLUB PTY LTD, SYDNEY FOOTBALL CLUB, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, PERTH GLORY SOCCER CLUB PTY LTD, ADELAIDE UNITED FOOTBALL CLUB PTY LTD, MELBOURNE CITY FOOTBALL CLUB PTY LTD, CENTRAL COAST MARINERS FC PTY LTD

2019 Christmas retail sales to grow 2.6% to $52.7 billion

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Nov-19

Roy Morgan’s annual Christmas retail sales forecasts conducted in conjunction with the Australian Retailers Association indicate that Australians will spend over $52.7 billion across retail stores during the Christmas trading period. This is an increase of 2.6% from the $51.4 billion of retail expenditure during the 2018 Christmas trading period. Growth in retail expenditure is predicted across all six categories measured, with spending on Food expected to grow by 3.2% from a year ago to nearly $21.7 billion. Also set to grow strongly will be Apparel, including clothing, footwear and accessories, up 3% to almost $4.2 billion. Hospitality businesses are forecast to grow by 2.3% to an expenditure of well over $7.4 billion, and an impressive $8.8 billion is expected to be spent on Household Goods this Christmas, an increase of 0.6% from a year ago. Department stores are set to experience slower growth than other categories, up by 0.5%, to overall spending of almost $3 billion. The category combining ‘Other retailing’, which includes online retailing, is predicted to experience the fastest growth of all, up by 3.7% to spending of over $7.6 billion.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Price expectations higher in Country Areas than Capital Cities

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Nov-19

Surveyed in October, Australians as a whole expect prices to increase by 4.1% annually over the next two years. This is up very slightly (0.1%) on how they were feeling in September, but is down to a greater degree (0.4%) on their expectations a year earlier. Comparing price expectations around Australia reveals a significant divide between Country Areas with higher price inflation expectations than Australia’s Capital Cities. Australians in Country Areas expect prices to rise by 4.3% annually over the next two years, compared to only 4% in the Capital Cities. Price expectations in Country Victoria (4.8%) are higher than anywhere else in Australia and significantly higher than in the Victorian capital of Melbourne (4.1%). There is a similar dynamic at play in Country NSW (4.2%) compared to NSW Capital Sydney (3.8%) although the gap is narrower. The two exceptions to this rule are Queensland in which price expectations are at 4.4% throughout the State and South Australia. Price expectations in Adelaide (3.9%) are slightly higher than in Country South Australia (3.8%) although both are below the national average.

CORPORATES
ROY MORGAN LIMITED

Bunnings, ALDI and Woolworths on top in Net Trust Scores

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Nov-19

The latest research from the Roy Morgan Risk Monitor shows that Retail, Supermarkets and Consumer Products are Australia’s most trusted industries: those with the highest Net Trust Score. At the other end of the scale industries in the unenviable position of scoring highest for distrust, with a negative NTS, include Mining & Petroleum, Telecommunications and Utilities. Hardware retailer Bunnings is the nation’s most trusted brand, edging out supermarket rivals ALDI and Woolworths for top spot. Coles and discount department store retailer Kmart also ranked in the top 10, with high Net Trust Scores. Rounding out the top 10 are insurer NRMA, the ABC, Qantas and Toyota, with Bendigo & Adelaide Bank out-performing larger rivals to claim the title of Australia’s most trusted bank and 10th most trusted brand overall, in surveys completed in June 2019. These insights are drawn from the ongoing Roy Morgan Risk Monitor, based on over 1,000 interviews each month.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, WOOLWORTHS SUPERMARKETS, COLES SUPERMARKETS AUSTRALIA PTY LTD, KMART AUSTRALIA LIMITED, NRMA LIMITED, AUSTRALIAN BROADCASTING CORPORATION, QANTAS AIRWAYS LIMITED – ASX QAN, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, BENDIGO AND ADELAIDE BANK LIMITED – ASX BEN

Toyota the most popular brand among those with sights set on a new car

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Nov-19

New data from Roy Morgan’s Automotive Leading Indicators Report shows that as of September 2019, the percentage of Australian ‘new vehicle intenders’ who plan on purchasing a Toyota was 16.8% (322,000), followed by Mazda on 8.7% (168,000) and Hyundai on 7.6% (145,000). Looking at the types, rather than makes, of vehicles Australian intenders are set on buying, SUVs are the most popular, with 40% (768,000) of intenders planning on a Sports Utility Vehicle as their next purchase. This is followed by Passenger Vehicles on 35.1% (674,000) and Commercial Vehicles on 8.1% (155,000). These findings have been obtained from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and around 50,000 each year.

CORPORATES
ROY MORGAN LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD

Rapid growth in use of Buy-Now-Pay-Later digital payments – such as Afterpay, zipPay and zipMoney

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Nov-19

New research from Roy Morgan shows that 1.95 million Australians aged 14+ used one of the latest ‘buy-now-pay-later’ digital payment methods such as Afterpay, zipPay or zipMoney in the year to September 2019, up from 1.38 million in the previous 12 months. Australians between the ages of 14-34 account for 55.9% of ‘buy-now-pay-later’ users, with those in the 25-34 age range making up 33.5% of all users. To put this in perspective, that age group represents only 18.1% of the population aged 14+, which means that those aged 25-34 are nearly twice as likely to be using a ‘buy-now-pay-later’ system as the average across the whole population. By contrast, Australians over 50 make up only 14.2% of pay-later users despite being 40.7% of the population aged 14+. Meanwhile, the use of credit cards is declining, with the percentage of Australians holding a credit card down about 3% points over the past year. This data is from Roy Morgan’s Single Source survey, based on in-depth interviews conducted face-to-face with around 50,000 consumers each year in their homes.

CORPORATES
ROY MORGAN LIMITED, AFTERPAY TOUCH GROUP LIMITED – ASX APT, ZIPPAY, ZIPMONEY

Magazine readership increases to over 15.2 million

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Nov-19

Roy Morgan has released the Australian Magazine Readership report for the 12 months to September 2019. A total of 15,205,000 Australians aged 14+ (73.3%) now read magazines in print or online, up 0.6 per cent from a year ago. Readership of print magazines is almost 13.3 million Australians (64.0 per cent), down 2.5% from a year ago. Five of Australia’s top 10 magazines grew their print readership over the past year. The free ‘Coles Magazine’ remains the most widely-read print magazine, with a readership of 4,762,000 (up 3.1 per cent), while ‘Better Homes & Gardens’ remains the most widely-read paid magazine with a print readership of 1,673,000 million (up 3.1 per cent). Meanwhile, Taste.com.au remains the best-read magazine title across print and digital formats, with a total cross-platform audience of almost 3.2 million (down 1.2 per cent). These are the latest findings from the Roy Morgan Single Source survey of 49,462 Australians aged 14+ in the 12 months to September 2019.

CORPORATES
ROY MORGAN LIMITED

15.4 million Australians read newspapers in print or online

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Nov-19

Roy Morgan has released the latest readership results for Australian newspapers, for the 12 months to September 2019. Now 15.4 million Australians aged 14+ (74%) read or access newspapers in an average seven-day period via print or online, a fall of 3.7 per cent from a year ago. The standout performer over the past year is again ‘The Australian Financial Review’, which increased its total cross-platform readership by 17.1 per cent to 1,599,000; this was driven by a substantial increase in its digital audience (up 24.6 per cent to 1,359,000). ‘The Sydney Morning Herald’ is still Australia’s most widely-read masthead, with a cross-platform audience of 4,209,000, which is virtually unchanged on a year ago. Meanwhile, ‘Good Weekend’ remains Australia’s most widely-read newspaper inserted magazine, with print readership of 825,000 (down 25.2 per cent over the last year). These are the latest findings from the Roy Morgan Single Source survey of 49,462 Australians aged 14+ in the 12 months to September 2019.

CORPORATES
ROY MORGAN LIMITED