M6950 Market Research and Statistical Services

Ride-sharing app Uber overtakes taxis as preferred private transport service

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Aug-19

The latest data from Roy Morgan has shown that a greater proportion of Australians aged 14+ are now using Uber (22.9%) compared with taxis (21.8%). This is the first data to reveal that taxis are no longer the preferred private transport service of Australians. Uber has experienced a dramatic rise in popularity over the past three years. The proportion of Australians utilising the service in an average three-month period has increased from 6.6% (1.3 million) of the population, to 22.9% (4.7 million), an increase of 16.3% points (+ 3.4 million). Although Uber is now the preferred service, the proportion of Australians using taxis has remained relatively steady in recent years, dropping only slightly from 24.4% (4.8 million) to 21.8% (4.5 million). These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED, UBER AUSTRALIA PTY LTD

Consumers who know their NBN speed are more satisfied with their provider

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Aug-19

New research from Roy Morgan shows that consumers who know what their NBN plan’s ‘typical evening speed’ should be are more satisfied with their provider (78%) than those who do not know (68.1%), according to research conducted in the three months to June 2019. Analysis of the consumer NBN market shows that 49.9% of consumers do not know "What typical evening speed is included in your NBN plan?" Interestingly, this lack of knowledge about speed is not simply because someone may not be the Primary or Joint Fixed Broadband Decision Maker. For the 49.9% of consumers who do not know the ‘typical evening speed’ of their NBN plan a clear majority of 59.8% are either the Primary (25.2%) or Joint (34.6%) Fixed Broadband Decision Maker. There is a clear link between those who do know their NBN speed tier and increased satisfaction with their internet service provider (78.0%). In contrast, just over two-thirds of those who did not know their typical evening speed (68.1%) were satisfied with their internet service provider, a significant difference of 9.9% points.

CORPORATES
ROY MORGAN LIMITED

Toyota and Mazda drivers most brand loyal; Have the luxury brands lost their lustre?

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Aug-19

New data from Roy Morgan reveals that of Australians aged 14+ who are looking to purchase a new car in the next four years, 6-in-10 current Toyota and Mazda drivers are intending to purchase the same brand, which are the highest loyalty ratings of any manufacturer. Toyota and Mazda’s loyalty ratings are followed by Subaru, Mercedes-Benz, Volkswagen, BMW, Hyundai, Honda, Lexus, Audi, Mitsubishi, Nissan, Ford and Holden. Eight of the 10 non-luxury manufacturers have increased their loyalty rating from three years ago. The largest improvement was by Mitsubishi, climbing from 28.4% in 2016 to 41.8%. Unlike non-luxury vehicles, luxury brands have seen declines in loyalty ratings when compared to three years ago. Because Mercedes-Benz has managed to limit its decline to only 3%, it has recorded the highest loyalty rating of the four luxury brands as on June 2019. These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

State of the Nation – Media: Harnessing the future by building Trust and dissipating Distrust

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Original article by Michele Levine, Roy Morgan
Market Research Update – Page: Online : 27-Aug-19

The media landscape in Australia is in an unprecedented state of disruption and change as digital media continues to upend established norms and business practices. However, there is a ‘hard’ currency that remains constant that drives consumers to return to, or reject, brands and channels: Trust and Distrust. For media channels and brands to survive and thrive they must build Trust and crucially, minimise Distrust. While a high level of Trust will keep audiences engaged and coming back, a high, or increasing, level of Distrust will drive audiences (consumers) away – perhaps never to return. More Australians Trust ‘newspapers’ than any other channel – but down from 2018, ahead of Television, News & Newspaper Websites, Social Media, Radio and Magazines. Social Media is the most Distrusted media channel – but down from a year ago, followed by Print, Newspapers, Television, Magazines, News & Newspaper Websites and Radio. The ABC is by far the most Trusted media corporation, followed by Nine Entertainment, SBS, Newscorp, Facebook, Seven West Media, Google/Alphabet Group and Schwartz Media. The most Distrusted media corporation is Facebook, although its Distrust has improved significantly since 2018, ahead of Newscorp, Nine Entertainment, Seven West Media, the ABC and Fox.

CORPORATES
ROY MORGAN LIMITED

79 year olds have the best mental health

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-19

New data from Roy Morgan shows that over 7.9 million Australians aged 14+ (38.4%) now suffer from a Mental Health condition, compared with 5.4 million (30.7%) in 2009. The most common Mental Health conditions are Stress (which is experienced by 5.8 million Australians, or 28%), Anxiety (suffered by over 4.3 million, or 21.1%), Depression (which afflicts over 3.3 million, or 16.1%) and the nearly 1.3 million (6.2%) who have Panic Attacks. Analysis shows that the number of Australians who experience Anxiety has increased by 108.3% since 2011, from nearly 2.3 million to over 4.3 million. Stress has increased by 1.6 million (+38.2%), Depression has increased by almost 1 million (+41.2%) and Panic Attacks are up by over half a million (+73.7%). The latest Roy Morgan health research is based on a program of research that now spans over a decade into illnesses and medical conditions and derived from detailed in-depth interviews with over 50,000 Australians each year as part of the Roy Morgan Single Source survey.

CORPORATES
ROY MORGAN LIMITED

Rising numbers of Australians looking at Electric and Hybrid vehicles for their next set of wheels

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-19

New data from Roy Morgan shows that 1,174,000 Australians aged 14+ are looking to buy a hybrid vehicle, and 438,000 intend to buy an electric vehicle as their next car purchase, either new or used. The number of Australians looking to buy a hybrid car as their next vehicle has increased by 553,000 since June 2018, and the number of consumers intending to buy an electric vehicle has increased by 200,000. When looking specifically at those intending to purchase an electric vehicle within the next four years, some 61,000 Australians intend to purchase a used electric vehicle, up from 28,000 as of June 2018. However, the opposite trend is apparent for those looking to purchase a new electric vehicle within four years. As of June 2019, a total of 37,000 Australians were looking to buy a new electric vehicle, compared with 45,000 as of June 2018. These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

NSW snowfields move further ahead of Victorian rivals in 2019

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Aug-19

The latest tourism data from Roy Morgan shows that 49% of Australians 14+ who regularly or occasionally go skiing or snowboarding say they would like to visit at least one of the nation’s snow areas within the next two years; this is up 2% on a year ago. Driving the increase over the last two years is an increasing preference for the New South Wales Snowfields/High Country area, now mentioned by 35% of skiers/snowboarder as a destination for a holiday during the next two years (up 4% points on a year ago). Thredbo/Perisher/Smiggins is clearly the most popular Australian snow resort area, mentioned by 29% of skiers/snowboarders (up 1% point on a year ago) while other Snowy Mountains resorts are mentioned by 10% of skiers/snowboarders (up 2% points in a year). The leading Victorian snow fields have lost ground on their NSW counterparts over the last year, with 22% of skiers/snowboarders looking to visit the Victorian snow fields for a holiday during the next two years (down 2% points on a year ago). This decline has been spread across the major resorts, with all three experiencing a decline compared to a year ago. Mt Hotham continues to lead the way as the preferred snow destination in Victoria, mentioned by 11% of skiers/snowboarders (down 2% points), ahead of Falls Creek on 10% (down 1% point) and Mt. Buller on 7% (down 5% points).

CORPORATES
ROY MORGAN LIMITED

AFL support increases for 2018 Premiers West Coast Eagles as well as the high-flying Lions and the Demons

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Aug-19

The Sydney Swans have again topped the annual Roy Morgan AFL supporter ladder, with 1.100 million supporters, although this is down 74,000 (-6.3%) from a year ago. The 2019 annual Roy Morgan AFL club supporters survey shows that reigning AFL Premiers West Coast Eagles had the biggest increase, lifting their support base by 186,000 (+34%) to 733,000, to be Australia’s second-most widely supported AFL club. Melbourne’s supporter base increased by 44,000 (+22.2%) to 242,000 following the club’s run to the 2018 Preliminary Final, while the Brisbane Lions have increased their support by 84,000 (+19.5%) to 515,000. Collingwood is again the most widely supported Victorian club with 637,000 supporters, ahead of Essendon with 592,000 supporters. Despite holding the two top supporter slots in Victoria, both clubs saw declines in support over the last year. Meanwhile, the Gold Coast Suns has the highest supporter to membership conversion rate, at 39%.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, WEST COAST EAGLES FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB, ESSENDON FOOTBALL CLUB, MELBOURNE FOOTBALL CLUB

SUVs speed past passenger vehicles as the top choice of next new car purchase

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Original article by Roy Morgan
Market Research Update – Page: Online : 14-Aug-19

New data from Roy Morgan shows that 825,000 (40%) Australians aged 14+ who are intending to purchase a new vehicle in the next four years plan on buying an SUV, making Sports Utility Vehicles the number one choice for Australians on the lookout for a new car. SUVs have enjoyed a persistent rise in popularity, especially over the past decade. In 2009, 19.3% of those intending on buying a new car indicated they would purchase an SUV. This figure has more than doubled to 40% of buyers as of May 2019. The increase in SUV popularity has come at the expense of passenger vehicles, which have declined from 59.8% in 2009 to 36% as of May 2019 – a drop of 23.8%. Roy Morgan CEO Michele Levine says the increasing popularity of SUVs has been evident for many years, both in terms of the data and what we are seeing on our roads. She says it was only a matter of time before SUVs overtook passenger vehicles as the number one option among those intending to purchase a new car.

CORPORATES
ROY MORGAN LIMITED

1-in-8 Australians consume beer, wine and another alcohol

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Aug-19

New research from Roy Morgan shows that two-thirds of Australians aged 18+ (66.3%) consume alcohol in an average four weeks and over 1-in-8 Australians (12.8%) consume not only beer and wine, but also at least one of spirits, RTDs, liqueurs or cider in an average four weeks. For the two-thirds of Australians that do drink alcohol on a regular basis wine is the most popular choice with 41.3% of Australians drinking wine in an average four weeks compared to 37.6% that drink beer. In addition 37.6%, drink another type of alcohol including at least one of spirits, cider, RTDs or liqueur. However, despite the 1-in-8 Australians that drink beer, wine and something else, overall incidence of alcohol consumption has continued to decline gently over the last five years from 69.8% in mid-2014. Roy Morgan CEO Michele Levine notes that being able to identify and profile who these 1-in-8 Australians are and where to find them is of vital importance to any alcohol retailers and distributors looking to shore up their market share in a market which is reaching a declining proportion of the population.

CORPORATES
ROY MORGAN LIMITED