Kia joins Osaka & Djokovic as Australian Open winners

February 4, 2019roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 4-Feb-19

A Roy Morgan Single Source survey shows that nearly 3.5 million Australians aged 14+ (or 17%) associate the Australian Open’s major sponsor Kia with the year’s first Grand Slam tournament. In addition, nearly 2 million Australians aged 14+ (10%) associate the Australian Open’s associate partner ANZ with the tournament. Leading sports apparel companies Adidas and Nike – which both personally sponsor several leading tennis players – are associated with the Australian Open by 9% and 8% of Australian respectively. Meanwhile, nearly a third of Australians who play tennis (32%) associate Kia with the Australian Open and 19% associate ANZ with the tournament. Once again sports apparel companies Adidas (14% of tennis players) and Nike (13%) are regarded by many tennis-playing Australians as being associated with the tournament, while official sponsors Emirates (7%), Dunlop (4%) and Optus (4%) are also widely associated with the Australian Open by those Australians who play the sport.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN OPEN TENNIS, KIA MOTORS CORPORATION, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, ADIDAS AUSTRALIA PTY LTD, NIKE INCORPORATED, EMIRATES AIRLINES, DUNLOP TYRES, SINGTEL OPTUS PTY LTD

Aussies give stamp of approval to Australian-made goods

January 30, 2019roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 30-Jan-19

A Roy Morgan Single Source survey shows that 90% of Australians aged 14+ say they are more likely to buy products made in Australia, up from 88% four years ago. The survey, which was conducted in the 12 months to September 2018, also shows that 60% of Australians are more likely to buy products made in New Zealand, up 7% points from 2014. Likewise, 54% of Australians are more likely to buy products made in Canada, up from 45% four years ago. However, just 34% of Australians said they’d be more likely to buy products made in China, down 1% point from four years ago. Roy Morgan CEO Michele Levine says that although the number of Australians who are more likely to buy a product that is ‘made in Australia’ is very high across all age groups, those in Generation X (92%) and Baby Boomers (91%) are more likely to prefer Australian-made products than other generations.

CORPORATES
ROY MORGAN LIMITED

Declining intentions to take out health insurance

January 29, 2019roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 29-Jan-19

The latest Roy Morgan ‘Private Health Insurance Intender Profile Report’ September 2018 shows that 1.31 million Australians who currently do not have private health insurance intend to take it out over the next 12 months. This represents the lowest number over the last five years and is down by 17.1% (from 1.58 million) from the intention level over the same period 12 months ago. In order to improve the chances of converting health insurance intenders to fund members there is a need to understand in-depth who they are and what drives them. Intenders are dominated by the under-35 age groups with 55.4%. The 14-to-24 segment is the largest group with 28.4%, followed by the 25-to-34 year olds with 27.0%. Both of these age groups are well over-represented compared to their overall population share.

CORPORATES
ROY MORGAN LIMITED

Why have private health insurance?

January 29, 2019roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 29-Jan-19

New research by Roy Morgan shows that 70.9% of Australians aged 14+ with health insurance agree that ‘above all else, private health insurance is about knowing that you will be able to cover the cost of big medical expenses if they arise’. This has declined from 77.5% over the past four years, but it remains the top priority for fund members. The number of people who agree that ‘health insurance gives me peace of mind’ has fallen from 74.5% to 68.1% over the last four years. The biggest drop in agreement over the last four years was for ‘it is essential to have private health insurance’, which has declined by 10.0% points to 56.2%. Roy Morgan’s Single Source Survey is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including detailed questioning of over 8,000 with members of health insurance funds.

CORPORATES
ROY MORGAN LIMITED

Majority of Australians now use digital payments – a potential threat or opportunity?

January 23, 2019roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 23-Jan-19

New research by Roy Morgan shows that awareness of digital payments among Australians aged 14+ has reached 93.9%, and 72.4% have used at least one digital payment method over an average 12 months. The survey also shows that 7.2% of Australians have used ‘buy now, pay later’ systems such as Afterpay in the last 12 months, while 6.8% have used fintechs such as Android Pay and Google Wallet. Banks’ own mobile payments systems were used by 5.8% of Australians over this period. Meanwhile, 59.1% used bill payment services and 33.9% used online payment platforms such as PayPal. Roy Morgan’s ‘Digital Payment Solutions Currency Report’ November 2018 represents some of the findings from the Single Source survey, which is based on in-depth interviews conducted face-to-face with over 50,000 consumers in their home.

CORPORATES
ROY MORGAN LIMITED

All Australians want for Christmas is… money & quality time with family

January 2, 2019roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 2-Jan-19

A special Roy Morgan survey has found that 12% of Australians mentioned some kind of financial windfall as what they most wanted for Christmas, while 10% were just after a good time with their family and friends. The online survey, which was conducted from 12-17 December, also found that other items people wanted for Christmas included the latest electronic gadgets and computer games (9%), a relaxing holiday (8%), clothing and accessories (8%) and household or garden items (8%).

CORPORATES
ROY MORGAN LIMITED

Hybrid and fully electric vehicles now considered as serious alternatives to petrol

December 17, 2018roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 17-Dec-18

A Roy Morgan Single Source survey shows that 52.2% of Australian drivers would now seriously consider buying a hybrid vehicle, compared with 48.8% a year ago. Interest in buying a fully electric vehicle has increased from 31.6% to 36.2% over the last 12 months. The overall consideration for electric based vehicles (hybrid or fully electric) is now 56.1%, an increase from 52.4% last year and well ahead of the nearest alternative, diesel on 45.5%. Diesel and LPG had been seen as the main alternatives to petrol up to 2015, but both have shown a declining trend over the last three years. Meanwhile, an estimated 77.5% of vehicles currently run on petrol, but this is likely to decline as only 63.7% of drivers say that their next vehicle is most likely have a petrol engine. These are some of the latest results from Roy Morgan’s ‘Automotive Currency Report’, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own home, including over 37,000 drivers aged+18.

CORPORATES
ROY MORGAN LIMITED