M6950 Market Research and Statistical Services

Opinion polling for health and medical research

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Original article by Research Australia
researchaustralia.org – Page: Online : 14-Sep-18

Research Australia has issued a report on the views of Australians concerning health and medical research. On the question of what people thought the federal government’s spending priorities should be for the next few years, three of the top ten priorities related to health. "Improving hospitals and the health care system" was seen as the number one priority, "More funding for health and medical research" was named as the sixth highest priority, while "Increasing funding and programs for preventative health care" was ranked seventh. Eighty-nine per cent of Australians state they are interested in health and medical research. Polling for the report was conducted by Roy Morgan, which is a member of Research Australia.

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RESEARCH AUSTRALIA LIMITED,{SHARE}ROY MORGAN LIMITED

ALDI, Bunnings, Qantas and ABC the Most Trusted Brands in Australia

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Aug-18

The latest Roy Morgan Net Trust Score Survey, which was conducted in July 2018, shows that ALDI is Australia’s most trusted brand for the second survey in a row. The grocery retailer is followed by Bunnings, Qantas and the ABC as Australia’s top brands with positive net trust scores. Qantas has improved one place since the previous survey in April, and the ABC has jumped three places from seventh. Bendigo Bank is the only bank brand to defy the fallout from the Financial Services Royal Commission. It has, despite the Royal Commission and the high levels of distrust in the banking sector, remained in the top 10 brands with a positive Net Trust Score across the five surveys since October 2017. Although the big-four banks remain in the top 10 most distrusted list, partly due to revelations of wrongdoing in the Royal Commission, AMP has moved from nowhere in the benchmark survey to feature prominently in the two most recent surveys of Australian brands with a negative NTS. Roy Morgan CEO Michele Levine notes that Facebook’s distrust score has catapulted it into the #1 ranking on the Roy Morgan top 10 most distrusted media brands, and into the top 10 most distrusted brands in Australia.

CORPORATES
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, BUNNINGS GROUP LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, AUSTRALIAN BROADCASTING CORPORATION, AMP LIMITED – ASX AMP, FACEBOOK INCORPORATED

Addressable TV advertising technology already reaches over 9 million Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Aug-18

New research from Roy Morgan shows that over nine million Australians are already using the devices and services that addressable TV advertising technology requires, like smart TVs and streaming devices. However, broadcasters are only just starting to mature their own technologies and data stacks to be able to leverage connected devices such as smart TVs, streaming and set-top boxes to deliver personalised advertising. The services Australians already watch and that have the potential to deliver addressable TV today include Foxtel, Foxtel Now, Foxtel on Demand, Fetch, Google Play, 9Now, SBS on Demand, TENplay and 7Plus. Additional services that have the potential to deliver addressable TV but due to business decisions do not currently carry advertising and are watched by over 14.5 million Australians include Netflix, Stan, ABC iView, Quickflix, Ozflix, Bigpond movies, Dendy Direct, iTunes, Sports streaming, YouTube Premium and Amazon Prime Video. Roy Morgan CEO Michele Levine says the increasingly fast rate at which Australians adopt a multitude of new technologies does give great hope to traditional broadcasters developing addressable TV as a viable competitor to newer digital-centred services. Australians have shown an increasing willingness to try out new technologies and all the evidence from the marketplace shows that if done correctly addressable TV can be a formidable step forward for traditional broadcasters.

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ROY MORGAN LIMITED

It’s Official: Over 3.1 million New Zealanders read newspapers

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-18

Roy Morgan has released its New Zealand Print Readership results for Newspapers and Magazines in the 12 months to June 2018. Over 3.1 million New Zealanders aged 14+ (80.2%) now read or access newspapers in an average seven-day period via print or online platforms. In addition, 2.3 million New Zealanders aged 14+ (59%) read magazines, whether in print or online. The "New Zealand Herald" remains the country’s most-read daily newspaper, with a total cross-platform audience of 1,806,000, up 2,000 on a year ago. Its modest cross-platform audience growth of 0.1% over the past year was outpaced by the "Sunday Star Times" (+6.3%), the "Otago Daily Times" (+4.7%) and the "Taranaki Daily News" (+14.8%). Meanwhile, automotive magazine "AA Directions" remains New Zealand’s most widely read magazine, with an average readership of 538,000 for each issue (up 31,000 on a year ago).

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ROY MORGAN LIMITED

Matter Of Fact With Stan Grant

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Original article by Roy Morgan
abc.net.au – Page: Online : 20-Aug-18

Roy Morgan CEO Michele Levine discusses issues such as immigration, energy policy and the Paris climate agreement. She notes that research by Roy Morgan shows that the majority of Australians support Muslim immigration and euthanasia, while there is growing distrust of politicians and financial institutions such as banks. View the interview with Michelle from about 16:30 minutes into the program.

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ROY MORGAN LIMITED

AFL Premierships boost support for Tigers, Dogs & Hawks

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-18

The Sydney Swans have again topped the annual Roy Morgan AFL supporter ladder, with 1.174 million supporters, although this is down 30,000 (-2.5%) from a year ago. The 2018 annual Roy Morgan AFL club supporters survey shows that the Western Bulldogs have had the biggest increase, lifting their support base by 104,000 (+42.1%) to 351,000 after their drought-breaking 2016 Premiership. Reigning AFL Premiers Richmond also saw a significant jump in support, up by 45,000 (+10.2%) to 487,000; neighbouring club Hawthorn, three-time Premiers between 2013-2015, saw support increase by 17,000 (+3.2%) to 545,000 to become the third most supported Victorian club. Collingwood is the most widely supported Victorian club with 660,000 supporters, just ahead of Essendon with 651,000 supporters. Meanwhile, Melbourne Football Club has the highest supporter to membership conversion rate, at 22.4%.

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ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, WESTERN BULLDOGS FOOTBALL CLUB, RICHMOND FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB, ESSENDON FOOTBALL CLUB, MELBOURNE FOOTBALL CLUB

One million potential for switching risk and life insurance policy providers

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Aug-18

New research from Roy Morgan shows that in the 12 months to June 2018, 1,008,000 risk and life insurance policies (10.8% of the total market) had the potential to change companies. This potential is the sum of the 242,000 that actually switched to another company and the 766,000 that renewed with the same company after having approached other companies. Of the total switching potential of 1,008,000 risk and life policies over the last year, the 35-49 age group is the biggest segment, with 425,000 or 42.2% of the total. The second largest segment is the 50-64 age group, with 360,000 or 35.7% of the total. Meanwhile, 27.9% of switching potential is in the $60,000 to $99,000 personal income group, with 281,000 policies. These are the latest findings from Roy Morgan’s Single Source survey, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including over 10,000 interviews with people holding risk and life insurance policies.

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ROY MORGAN LIMITED

Netflix on verge of 2 million viewers in New Zealand

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Aug-18

A Roy Morgan Single Source survey shows that over three million New Zealanders aged 14+ had access to some form of Pay TV/Subscription TV in the June 2018 quarter, up 13.9% on a year ago. Nearly two million New Zealanders now have a Netflix subscription, up more than 35% on a year ago. Meanwhile, viewership of the combined Sky TV/Neon is growing slower than some of its rivals, up 1.7 per cent to over 1.6 million viewers although Sky TV’s Subscription Video On Demand service Neon is growing significantly faster than its parent. Viewership of Neon is up 190.3 per cent to 295,000. Lightbox is the second most popular SVOD service with 830,000 users (up 42.9 per cent on a year ago) ahead of Vodafone TV up 19.9 per cent to 295,000. Roy Morgan CEO Michele Levine says that in a changing media landscape the impressive performance of SVOD shows there are avenues to growth for incumbent media businesses challenged by new entrants into the market. Sky TV’s fast-growing Neon SVOD service is a prime example of an existing media company adapting to the changing consumer habits of New Zealanders.

CORPORATES
ROY MORGAN LIMITED, NETFLIX INCORPORATED, SKY NETWORK TELEVISION LIMITED – ASX SKT, NEON, LIGHTBOX, VODAFONE TV

Magazine readership up on a year ago powered by a wide variety of titles

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Aug-18

Roy Morgan has released the Australian Magazine Readership report for the 12 months to June 2018. A total of 15,040,000 Australians aged 14+ (74.1 per cent) read magazines either in print or online, up 0.7 per cent from a year ago. Readership of print magazines was over 13.6 million Australians (67.3 per cent), up 0.5 per cent from a year ago. Ten of Australia’s top 15 magazines grew their print readership over the past year, with six of the leading titles growing their readership by at least 5 per cent on a year ago. The free "Coles Magazine" remains the most widely-read print magazine, with an average readership of 4,563,000 per issue (up 21.5 per cent), while "Better Homes & Gardens" remains the most widely read paid magazine with more than 1.6 million readers. Meanwhile, Taste.com.au remains the best-read magazine title across print and digital formats, with a total cross-platform audience of more than 3.1 million.

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ROY MORGAN LIMITED

Four out of five Australians continue to read newspapers

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Aug-18

Roy Morgan has released the latest readership results for Australian newspapers for the 12 months to June 2018. Over 16 million Australians aged 14+ (79.3%) now read or access newspapers in an average 7-day period via print or online, an increase of 3.3 per cent from a year ago. Four of Australia’s top five leading mastheads have grown their cross-platform audiences. "The Sydney Morning Herald" is still Australia’s most widely-read masthead, with a cross-platform audience of 4,279,000, up 1 per cent from a year ago. Meanwhile, "Good Weekend" remains Australia’s most widely-read newspaper inserted magazine, with print readership of 1,139,000 (down 10.3 per cent).

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ROY MORGAN LIMITED