M6950 Market Research and Statistical Services

Nearly two million Australians use a financial planner or adviser – worth $703b

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Original article by Roy Morgan
The Australian Financial Review – Page: Online : 17-Jul-18

New research from Roy Morgan shows that 1.96 million Australians aged 14+ (9.7%) used a financial planner/adviser to purchase superannuation or managed funds in the year to May 2018. This group accounts for $703bn in total wealth management products and have an average value of nearly $360,000. The research also shows that 33% of wealth management customers who are in the top quintile of the market by value have used a financial planner or adviser. The other groups that have above average use of financial planners/advisors include those with incomes of $130,000+ (22.1%), Baby Boomers (18.5%), those aged 50+ (16.6%), Pre-Boomers (15.8%) and the AB Socio Economic Quintile (13.7%). These are the latest results from Roy Morgan’s "Profile of Users of Financial Planners Report", which is based on in-depth interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including over 5,000 who have used a financial planner/adviser to purchase superannuation or managed funds.

CORPORATES
ROY MORGAN LIMITED

It’s Official: Majority would consider a hybrid

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Jul-18

A Roy Morgan Single Source survey has found that 51.6% of Australians aged 18+ "would seriously consider buying" a hybrid vehicle, compared with 48.7% three years ago. The greatest growth over the last three years came from interest in fully electric vehicles, which increased by 9.7ppts to 36.2%. Consideration for electric-based vehicles (hybrid or fully electric) increased by 4.2ppts to 55.7%. These are the latest results from Roy Morgan’s "Automotive Currency Report", which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own home, including over 37,000 drivers aged 18+.

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ROY MORGAN LIMITED

Over 90% of Australians lack understanding of how leading apps use data

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Jul-18

Roy Morgan’s privacy survey has found that more than 90% of Australians aged 14+ are either "not sure" or only "somewhat understand" how several leading apps use and/or share their data. This includes 94.6% of Australians who use Apple apps, 94.3% of Twitter users, 94.0% of Instagram users and 93.7% of Snapchat users. The findings are based on interviews with a representative sample of 967 Australians drawn from Roy Morgan’s Single Source panel. Roy Morgan CEO Michele Levine says that despite the concerns raised about the potential misuse of personal data, only a tiny minority of Australians (between 5-10%) believe they "fully understand" how companies such as Apple, Twitter, Facebook, Snapchat and Google use and/or share their personal data.

CORPORATES
ROY MORGAN LIMITED, APPLE INCORPORATED, TWITTER INCORPORATED, INSTAGRAM LLC, SNAPCHAT INCORPORATED, MESSENGER, GOOGLE INCORPORATED, FACEBOOK INCORPORATED

Overseas travel intentions rise steadily, but not to China

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Jul-18

A Roy Morgan Single Source survey, which was carried out in the year to March 2018, shows that 11.4% of Australians aged 14+ (more than 2.3 million people) intend to travel overseas in the next 12 months. This compares with just 7.2% (1.2 million) in the year to March 2008. The proportion of Australians who plan to travel to Asia in the next 12 months has risen from 2.9% to 5.1% over the last decade. Indonesia is the most popular Asian destination; 10.9% of Australians plan to travel to Indonesia in the next 12 months (up 3.4ppts from 2008), followed by Japan (10.5%; up 5.7ppts). However, just 5.3% of Australians plan to travel to China in the next 12 months (down 4.6ppts), although it is worth remembering that the Beijing Olympics were held in August 2008.

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ROY MORGAN LIMITED

ALDI now most trusted brand in Australia

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Jul-18

The latest Roy Morgan Net Trust Score survey shows that ALDI is now the most trusted brand in Australia, with improvements in its Net Trust Score lifting the supermarket retailer from third to first. ALDI has come in just ahead of insurer NRMA with Bendigo Bank, Qantas and Bunnings also performing well in the latest survey. Qantas has fallen from its number-one spot as Australia’s most trusted brand to fourth position. ALDI’s main supermarket rivals Woolworths and Coles are rated highly when considering trust but fell behind ALDI on Net Trust Score due to their much higher levels of distrust. According to Roy Morgan CEO Michele Levine, the importance of trust to a brand’s sustainable future is increasingly recognised as a key metric.

CORPORATES
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, NRMA INSURANCE LIMITED, BENDIGO BANK, QANTAS AIRWAYS LIMITED – ASX QAN, BUNNINGS GROUP LIMITED

Australians worried about online privacy but slow to act

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Jul-18

A Roy Morgan study into online privacy has found that around 90% of Australians aged +14 say it is unacceptable for companies to collect personal financial data (15% say it is "somewhat unacceptable" and 77% say it is "very unacceptable"), to scrape the contents of messages or emails (20% somewhat and 69% very unacceptable), or to collect health and medical data (15% somewhat and 74% very unacceptable) for the purpose of tailoring ads and offers to consumers. Less than 5% deem these practices to be acceptable (either very or somewhat acceptable). However, despite these concerns only around 15% of Australians claim to "always" or "often" read terms and conditions when signing up for online services, and over 54% rarely or never read them. The findings are based on interviews with a representative sample of 967 Australians drawn from Roy Morgan’s Single Source panel in June 2018.

CORPORATES
ROY MORGAN LIMITED

Addressable TV will challenge existing attitudes to TV advertising

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Jul-18

It is well known that TV has been eclipsed in recent years by the Internet as the largest advertising medium in Australia. Australians’ attitudes to TV advertising will probably not surprise anyone, with 75% agreeing that "Some TV advertising is devious" and 67.6% agreeing that "Nearly all TV advertising annoys me". However, for one-in-five Australians "TV advertising often gives me something to talk about" and 14.3% agree that "Quite often they find TV advertising more entertaining than the programs". Roy Morgan CEO Michele Levine says that the power of addressable TV to show relevant advertising to consumers will give commercial TV channels the chance to level the playing field that has thus far been tilted in favour of purely online competitors and the opportunity to "flip" the perceptions of advertising many Australians currently hold.

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ROY MORGAN LIMITED

Baby Boomers love TV news while Millennials & Gen Z surf the net

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Jul-18

A Roy Morgan Single Source survey has found that more than 90% of Australians aged 14+ watch TV in an average week, equivalent to over 18.5 million potential consumers. Over 16.5 million (81.8%) watch Commercial TV on an average day, while a further 6.4 million (31.8%) watch Pay TV/Subscription Video-on-Demand in an average week. Analysis shows that 88.4% of Pre-Boomers and 75.3% of Baby Boomers (75.3%) agree that they "always watch the news on TV to keep me up-to-date" compared to 52.1% of Generation X, 33.5% of Millennials and 27.2% of Generation Z. However, this trend is reversed when it comes to multi-tasking while watching TV: 65.2% of Generation Z and 60.1% of Millennials agree with the statement "I like to surf the net while watching TV". This compares to 43.4% of Generation X, 18.4% of Baby Boomers and just 8% of Pre-Boomers.

CORPORATES
ROY MORGAN LIMITED

Superannuation of female intending retirees still lags

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Jul-18

A Roy Morgan Single Source survey, which was carried out in the year to April 2018, shows that an estimated 392,000 Australians intend to retire in the next 12 months. However, the average superannuation held by women who intend to retire in the next 12 months is $177,000 or equal to only 57.3% of the male average ($309,000). Meanwhile, the average superannuation held by female intending retirees in 2008 was $79,000 or only 55.2% of the male average of $143,000. The survey is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own home, including over 2,200 with people who intend to retire in the next 12 months.

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ROY MORGAN LIMITED

New car purchasing intentions moderating

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Jul-18

A Roy Morgan Single Source Survey, which was carried out in the three months to April 2018, shows that 2.268 million Australians aged 14+ intend to purchase a new car in the next four years. This is a decline of 66,000 from March, but it still remains above the long-term average of 2.155 million. The number of Australian who intend to purchase a new car in the next 12 months has dropped from 612,000 in March to 578,000. These are the latest results from Roy Morgan’s "Automotive Currency Report" which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own home, with over 1,300 Australians intending to buy a car in the next four years.

CORPORATES
ROY MORGAN LIMITED