M6950 Market Research and Statistical Services

2.5 million car insurance policies at risk of switching

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 19-Feb-18

A Roy Morgan Single Source survey has found that more than one in five (2.54 million) Australians aged 14+ with comprehensive car insurance either changed companies or renewed with the same company after approaching others in the year to December 2017. This represents an increase of nearly 400,000 over the last four years. The survey also shows that 78.5% of comprehensive car insurance policies were automatically renewed without holders approaching another company, compared with 80.9% in 2013. Meanwhile, the proportion of comprehensive policy holders who approach another company before they renew with their existing company has increased from 12.1% in 2013 to 15.5% in 2017.

CORPORATES
ROY MORGAN LIMITED

High satisfaction with private health insurance claims

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 19-Feb-18

A Roy Morgan Single Source survey of Australians aged +14 with private health insurance has found that overall satisfaction with private health insurance funds was 71.0% in the year to December 2017, compared with 73.6% in 2016. The survey also shows that the satisfaction level of people who made a health insurance claim was 88.8% in 2017. The high level of satisfaction with claims suggests that the decrease in satisfaction is more likely the result of increased premiums rather than problems with claims. Only around 5% of fund members switch private health insurance funds due to problems with claims, with the main reasons given by over 70% for changing funds are the high cost and increased premiums.

CORPORATES
ROY MORGAN LIMITED

Six million Australians make Swimming Number 1 Sport

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 16-Feb-18

A Roy Morgan Single Source survey has found that over six million Australians participated in swimming either regularly or occasionally in the last three months, making it the nation’s leading sport. Swimming is one of the rare Australian sporting pursuits where more women (3.45 million) participate than men (2.58 million). Analysis using Roy Morgan’s Helix Personas consumer profiling tools shows that more than a third of Metrotechs (34.6%), Aussie Achievers (33.5%) and Leading Lifestyles (33.4%) participate in swimming. Combined together more than half of all Australian swimmers come from one of these three communities. Meanwhile, analysis of the broad range of sports being contested at the 2018 Gold Coast Commonwealth Games shows that more than 9.3 million Australians (46.4%) played Commonwealth Games sports regularly or occasionally in 2017.

CORPORATES
ROY MORGAN LIMITED

Women falling behind in professional super advice

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 12-Feb-18

A Roy Morgan Single Source survey has found that 11.3% of Australian women purchase their superannuation through a "professional", compared to 14.4% of men. The survey also shows that just 68.8% of women have super, compared to 73.6% of men, while the average super balance for women is $133,000, which is only 71.9% of the male average ($185,000). Given that women have much lower superannuation balances than men, there is considerable potential to close the gap if they were able to make greater use of professional advisors such as financial planners, accountants and stockbrokers

CORPORATES
ROY MORGAN LIMITED

Holiday intention increasing with domestic leading

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 12-Feb-18

A Roy Morgan Single Source shows that the proportion of Australians aged 14+ who intend to take a holiday in the next 12 months rose to 70% in the December 2017 quarter. This compares with 68 per cent in the three months to December 2016. The survey also shows that the proportion of Australians who intend to take a domestic holiday in the next 12 months has risen from 52% to 54%, while overseas holiday intention is the same as it was a year ago (11%). Meanwhile, analysis using Roy Morgan’s Helix Personas consumer-profiling tool shows that the highly ambitious and well earning, socially aware Young and Platinum Persona is most likely to be planning a holiday in the next 12 months, while people from the Persona known as Strugglestreet are the least likely group to have any kind of holiday plans in the pipeline.

CORPORATES
ROY MORGAN LIMITED

15 million Australians read magazines across print & online

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 9-Feb-18

Roy Morgan has released the Australian Magazine Readership report for the 12 months to December 2017. A total of 12,565,000 Australians aged 14+ (62.5 per cent) read print magazines – down 93,000 (0.7 per cent) from a year ago. However, the audience reach of magazines is extended to 15 million Australians 14+ when you include magazine reading online (either via the web or an app). The withdrawal of major publishers from audited circulation results for magazines just over a year ago means Roy Morgan’s readership results continue to be the only truly independent measure of magazine performance now available. "Coles Magazine" remains the most widely-read print magazine, with an average readership of 4,152,000 per issue (up 11.3 per cent). Meanwhile, seven of Australia’s 10 leading magazines ranked by cross-platform audiences retain a significantly larger readership via their print editions than their digital offerings – a clear contrast to their print newspaper cousins, although this picture is slowly changing as more magazine publishers expand and refine their online offerings.

CORPORATES
ROY MORGAN LIMITED, BAUER MEDIA AUSTRALIA PTY LTD

Newspaper masthead readership grows to 15.9 million

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 9-Feb-18

Roy Morgan has released the latest readership report for Australian newspapers for the 12 months to December 2017. Some 15.9 million Australians aged 14+ now read or access newspapers in an average 7-day period either in print, or online via website or app. Cross-platform audiences have increased for four out of Australia’s top five leading mastheads, and for the first time four of the leading mastheads now have an audience of over three million Australians. "The Sydney Morning Herald" is still the most widely-read masthead, with a cross-platform audience of 4,255,000, up 0.4 per cent from a year ago.

CORPORATES
ROY MORGAN LIMITED

Business travel down after mining boom

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 5-Feb-18

A Roy Morgan Single Source shows that 2.2 million Australians aged 14+ travelled by air for business purposes in 2017 (equivalent to 11 per cent of the population); however, this was down 1.3 percentage points since the height of the mining boom in 2010. This might seem a surprise in an economy that has experienced strong economic growth over the past seven years; however, deeper analysis by State reveals that a substantial part of this fall has been concentrated in the mining states of WA (in which 11.6 per cent of the population were business air travellers in 2017 – down 4.1 percentage points since 2010) and Queensland (in which business air travel is down 3.9 percentage points to 10.2 per cent). The prevalence of so-called Fly-In-Fly-Out workers in the mining industry has clearly fallen significantly over the last few years as big mining projects have been completed and the workforce required to maintain operations is invariably lower than required to "kick-start" a new project to begin with.

CORPORATES
ROY MORGAN LIMITED

2.23 million Australians drive diesel fuel vehicles

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 5-Feb-18

A Roy Morgan Single Source survey shows that 45% of Australians aged 18+ say they would seriously consider buying a diesel fuel vehicle, down from 50% two years ago. Meanwhile, 52% say they would consider buying a hybrid vehicle, ahead of electric vehicles (37%), and LPG vehicles (21%). Analysing Australians who mostly drive diesel fuel vehicles shows that 1.13 million reside in capital cities and 1.10 million in country areas, although the differing populations between the two means country Australians are 36% more likely to drive a diesel fuel vehicle than the average Australian. Nearly a third of Australia’s diesel fuel vehicles are driven by either semi/unskilled workers (18.3%) or skilled workers (14.4%), with both over-represented as drivers, while a further 22.5% are professionals/managers. Although farmers represent less than 2% of all diesel fuel vehicle drivers they are 185% more likely to drive a diesel fuel vehicle than the average Australian.

CORPORATES
ROY MORGAN LIMITED

New vehicle buying intentions up 142,000

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 5-Feb-18

A Roy Morgan Single Source survey, which was carried out in the three months to November 2017, shows that 2.38 million Australians aged 14+ intend to purchase a new vehicle in the next four years. This is an increase of 142,000 over the same period in 2016, and has left intentions only marginally lower than the 15-year high recorded in February 2017. The survey also shows that new vehicle intenders continue to have a much higher level of consumer confidence than the population average. Over the November quarter, the consumer confidence for all Australians was 114.1, whereas those intending to purchase a new vehicle in the next four years had a much higher level with 122.8. In addition to four-year vehicle buying intentions being close to record levels, one-year intentions are up by 13,000 (2.2%) over the same period in 2016 to be currently on 615,000. Those intending to purchase in the next 12 months also had higher-than-average consumer confidence.

CORPORATES
ROY MORGAN LIMITED