M6950 Market Research and Statistical Services

Newspaper masthead readership grows to 15.9 million

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 9-Feb-18

Roy Morgan has released the latest readership report for Australian newspapers for the 12 months to December 2017. Some 15.9 million Australians aged 14+ now read or access newspapers in an average 7-day period either in print, or online via website or app. Cross-platform audiences have increased for four out of Australia’s top five leading mastheads, and for the first time four of the leading mastheads now have an audience of over three million Australians. "The Sydney Morning Herald" is still the most widely-read masthead, with a cross-platform audience of 4,255,000, up 0.4 per cent from a year ago.

CORPORATES
ROY MORGAN LIMITED

Business travel down after mining boom

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 5-Feb-18

A Roy Morgan Single Source shows that 2.2 million Australians aged 14+ travelled by air for business purposes in 2017 (equivalent to 11 per cent of the population); however, this was down 1.3 percentage points since the height of the mining boom in 2010. This might seem a surprise in an economy that has experienced strong economic growth over the past seven years; however, deeper analysis by State reveals that a substantial part of this fall has been concentrated in the mining states of WA (in which 11.6 per cent of the population were business air travellers in 2017 – down 4.1 percentage points since 2010) and Queensland (in which business air travel is down 3.9 percentage points to 10.2 per cent). The prevalence of so-called Fly-In-Fly-Out workers in the mining industry has clearly fallen significantly over the last few years as big mining projects have been completed and the workforce required to maintain operations is invariably lower than required to "kick-start" a new project to begin with.

CORPORATES
ROY MORGAN LIMITED

2.23 million Australians drive diesel fuel vehicles

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 5-Feb-18

A Roy Morgan Single Source survey shows that 45% of Australians aged 18+ say they would seriously consider buying a diesel fuel vehicle, down from 50% two years ago. Meanwhile, 52% say they would consider buying a hybrid vehicle, ahead of electric vehicles (37%), and LPG vehicles (21%). Analysing Australians who mostly drive diesel fuel vehicles shows that 1.13 million reside in capital cities and 1.10 million in country areas, although the differing populations between the two means country Australians are 36% more likely to drive a diesel fuel vehicle than the average Australian. Nearly a third of Australia’s diesel fuel vehicles are driven by either semi/unskilled workers (18.3%) or skilled workers (14.4%), with both over-represented as drivers, while a further 22.5% are professionals/managers. Although farmers represent less than 2% of all diesel fuel vehicle drivers they are 185% more likely to drive a diesel fuel vehicle than the average Australian.

CORPORATES
ROY MORGAN LIMITED

New vehicle buying intentions up 142,000

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 5-Feb-18

A Roy Morgan Single Source survey, which was carried out in the three months to November 2017, shows that 2.38 million Australians aged 14+ intend to purchase a new vehicle in the next four years. This is an increase of 142,000 over the same period in 2016, and has left intentions only marginally lower than the 15-year high recorded in February 2017. The survey also shows that new vehicle intenders continue to have a much higher level of consumer confidence than the population average. Over the November quarter, the consumer confidence for all Australians was 114.1, whereas those intending to purchase a new vehicle in the next four years had a much higher level with 122.8. In addition to four-year vehicle buying intentions being close to record levels, one-year intentions are up by 13,000 (2.2%) over the same period in 2016 to be currently on 615,000. Those intending to purchase in the next 12 months also had higher-than-average consumer confidence.

CORPORATES
ROY MORGAN LIMITED

Online sales of life insurance grow to 349,000

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 22-Jan-18

A Roy Morgan Single Source survey shows that the proportion of Australians aged 18+ who buy life insurance online has grown from 4.6% in 2012 (168,000 policies) to 10.8% in 2017 (349,000). This represents growth of 108% in policies over the last five years. This growth rate is the highest of all channels used to obtain life insurance. The survey, which was conducted in the year to November, also shows that 24.7% of life insurance policies have been obtained by telephoning insurance companies directly, closely followed by using an employer (23.9%). However, the trend over the last five years shows that going direct by telephone is down from 26.0% to 24.7%. On the other hand, the proportion obtaining life insurance through employers has increased from 18.5% to 23.9% over the last five years.

CORPORATES
ROY MORGAN LIMITED

Mumbrella now US owned after $8m sale

roymorgansocial Leave a comment

Original article by Dana McCauley
The Australian – Page: 23 : 23-Dec-17

US firm Diversified Communications has acquired Mumbrella for an undisclosed amount. Tim Burrowes, who co-founded the marketing and media website in 2008, said he planned to continue in his role as content director, and that the price that Diversified Communications had paid for Mumbrella was "good", but not enough to take early retirement on. Mumbrella generated revenue of $A7 million in 2016-17, allowing it to make its first $A1 million profit, and it is believed Diversified Communications paid around $A8 million for it. Mumbrella makes most of its money from trade shows, and Burrowes says Diversified Communication’s ownership of it will help it to grow that side of its business.

CORPORATES
MUMBRELLA, DIVERSIFIED COMMUNICATIONS

Cheap and fast NBN service attracts broadband switchers

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 18-Dec-17

A Roy Morgan Single Source survey has found that 15% of Australian households that now have an NBN connection at home either switched to the NBN or switched their NBN fixed broadband service provider in the last 12 months. Some 53.7% of decision makers – those who are considered to be the decision makers in their household when it comes to technology – cited "cheaper rates" as the reason for choosing the new plan in the six months to September 2017, almost double the rate of a year ago (26.9%) and far higher than existing fixed broadband users (28.9%). Fixed broadband decision makers making the switch to a new NBN Service Provider in the last year were also far more likely than a year ago to mention faster data connection/download speeds (31.6% cf. 17.8%) and clear pricing of the plan (29.5% cf. 22.3%). Meanwhile, decision makers that switched to an ADSL or Cable fixed broadband service provider were also just as likely to choose based on faster connection and download speeds (30.5% cf. 31.6% for NBN) although clearly less likely to nominate cheaper rates (38.8% cf. 53.7% for NBN) or clear pricing of the plan (24.2% cf. 29.5% for NBN).

CORPORATES
ROY MORGAN LIMITED

Uber soars and well-placed to tackle rising competition

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 18-Dec-17

A Roy Morgan Single Source survey has found that nearly 3.7 million Australians 14+ (18.4% of the population) travelled by Uber in the last three months. The strongest percentage growth of Uber users since 2015 has been among those aged 35+, although all age groups have experienced incredible growth. However, 58.7% of Uber users are still aged under 35 – either 14-24 (25.1%) or 25-34 (33.6%) with a further 23.4% aged 35-49 and 17.9% aged 50+. These proportions represent a significant percentage change from 2015, when over three-quarters of Uber travellers were aged under 35. Meanwhile, the growth of Uber, and the entry of new ride-hailing apps, has had a definite impact on the level of taxi patronage around Australia, although Western Australia is the only State in which more residents have travelled by Uber in the last three months (23.9%) than via a taxi (19.6%) – also the lowest rate of taxi patronage in the nation.

CORPORATES
ROY MORGAN LIMITED, UBER AUSTRALIA PTY LTD

Melbourne desired for holidays but Hobart growing fastest

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 11-Dec-17

A Roy Morgan Single Source survey, which was carried out in the year to September 2017, has found that more than 14.8 million Australians aged 14+ would like to spend a holiday within Australia in the next two years. This figure is virtually unchanged from a year ago, when 14.9 million Australians indicated a desire to take an Australian holiday, but down slightly from a peak of over 15.2 million in September 2015. The Roy Morgan Holiday Tracking Survey shows that over the last two years Melbourne has retained top spot as the capital city Australians would most like to visit. In 2017, over 4.25 million Australians indicated that they would like to visit Melbourne, down slightly from 4.5 million in 2015. Sydney is again comfortably in second position with just under 2.4 million would-be visitors in 2017, down slightly from 2.5 million in 2015. Meanwhile, Hobart has experienced the fastest growth of any capital city and is now in third place for domestic holiday-goers with 1.75 million prospective visitors, up 8.7% from 1.6 million in 2015.

CORPORATES
ROY MORGAN LIMITED

New vehicle buying intentions up in September for the fourth consecutive month

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 4-Dec-17

A Roy Morgan Single Source survey has found that 2.491 million Australians aged 14+ intend to purchase a new car in the next four years. This is an increase of 184,000 intenders over the last four months. The big improvement has left new vehicle intentions only marginally lower than the 15-year high recorded in February 2017. In addition to four-year vehicle buying intentions being close to record levels, one-year intentions are up by 14,000 (1.5%) over the same period in 2016 to be currently on 626,000. A major driver of increased intentions over the next four years is that intenders have a much higher level of consumer confidence than the population average. Over the September quarter, the consumer confidence level for all Australians was 113.3, whereas those intending to purchase a new vehicle in the next four years had a confidence level of 121.8. Those intending to purchase in the next twelve months also had higher than average confidence (120.9).

CORPORATES
ROY MORGAN LIMITED