M6950 Market Research and Statistical Services

Digital media lead, but catalogues remain key channel to reach consumers

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Dec-17

A Roy Morgan Single Source survey has found that 80% of Australians aged 14+ say the Internet is the "Media Most Useful" for providing purchase-related information. The survey, which was carried out in the year to September 2017, also shows that 70% of Australians regard Internet Search as the most useful media to find purchase-related information, while 45% find non-search websites to be the most useful. Travel, accommodation, restaurants, cars and insurance are among the categories for which the Internet is the leading source of purchase-related information for Australians, Meanwhile, catalogues are the Media Most Useful for buying groceries (45% of Australians) and alcoholic beverages (39%).

CORPORATES
ROY MORGAN LIMITED

Over 3 in 4 Australians are consuming magazines across print and online

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Nov-17

Roy Morgan Research has released the Australian Magazine Readership report for the 12 months to September 2017. A total of 12,577,000 Australians aged 14+ (62.9 per cent) read print magazines, up 2,000 from a year ago. The audience reach of magazines is extended to 15,005,000 Australians aged 14+ (77.8 per cent) when you include magazine reading online (either via the web or an app). The withdrawal of major publishers from audited circulation results for magazines in 2016 means Roy Morgan’s readership results are the only truly independent measure of magazine performance now available. "Coles Magazine" remains the most widely-read print magazine, with an average readership of 3,975,000 per issue (up 8.3 per cent). Meanwhile, nine of Australia’s 10 leading magazines ranked by cross-platform audiences retain a significantly larger readership via their print editions than their digital offerings – a clear contrast to their print newspaper cousins.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BAUER MEDIA AUSTRALIA PTY LTD

Over 15.5 million Australians read newspapers in some form

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Nov-17

Roy Morgan Research has released the latest readership report for Australian newspapers for the 12 months to September 2017. Some 15,568,000 Australians aged 14+ (77.8 per cent) now read or access newspapers in an average 7-day period either in print, or online via website or app. This is down 1.7 per cent from a year ago. Cross-platform audiences have increased for three out of the top five leading mastheads in Australia, and analysing the print and digital modes of readership shows that over the past 12 months five of Australia’s leading mastheads have increased their digital audience and two have increased their print readership. "The Sydney Morning Herald" is still the most widely-read masthead, with a cross-platform audience of 4,040,000, down 3.5 per cent from a year ago.

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ROY MORGAN RESEARCH LIMITED

PR and comms want visa reversal

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Original article by Stephen Brook
The Australian – Page: 24 : 6-Nov-17

The Public Relations Institute of Australia has urged the federal government to overturn its ban on 457 visas for staff in the public relations industry. PRIA president Jenny Muir says other related sectors, including marketing and communications, have been similarly impacted by the ban, which she says was implemented without any consultation with the PR sector. A spokesperson for the federal Immigration Department says its next review of the occupations list will be made in January 2018.

CORPORATES
PUBLIC RELATIONS INSTITUTE OF AUSTRALIA, AUSTRALIA. DEPT OF EMPLOYMENT, OGILVY PUBLIC RELATIONS PTY LTD, HERD MSL, ATLASSIAN CORPORATION PLC

345,000 Aussie mortgage holders have no real equity in their homes

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Oct-17

A Roy Morgan Single Source survey has found that 8% (345,000) of mortgage holders in Australia had little or no real equity in their home in the year to August 2017, compared with 7.1% in the year to August 2016. This is based on the fact that the value of their home is only equal to or less than the amount they still owe, placing them at considerable risk if they have to sell or prices decline. The survey also shows that Western Australia has the highest proportion of mortgage customers with no real equity in their home, at 14% (71,000), while Tasmania has the lowest proportion of mortgage holders with little or no equity in their home, at only 4.9% (4,000).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Adshel and Roy Morgan partnership takes geo-location targeting to new heights – LIVE | WORK | SHOP

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Oct-17

Adshel and Roy Morgan Research have announced a ground-breaking partnership that, for the first time, gives advertisers the ability to profile and precisely target locations where commuters work and shop – not only where they live. Adshel is Roy Morgan’s foundation out-of-home partner on Helix LIVE | WORK | SHOP. The game-changing partnership will allow Adshel to provide enriched data for more precise targeting, profiling those who transit through specific locations to shop and work. Helix is Australia’s leading geo-digital psychographic segmentation tool. The added data layer the partnership delivers to advertisers reflects the growing importance and power of geo-location marketing to identify, reach and target consumers based on their physical location. Utilising Roy Morgan’s Helix Personas for location profiling across Adshel’s national network, together with revolutionary advancements in data science, media agencies and marketers will be able to drill down on commuter data like never before – identifying those who live in a particular location, as well as those who visit that area to work or to shop.

CORPORATES
ROY MORGAN RESEARCH LIMITED. ADSHEL PTY LTD

‘Belong’ launch set to shake up mobile category

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Oct-17

Telstra subsidiary Belong has launched its new mobile phone service, and the low-cost brand is set to intensify competition in the 20 million-plus Australian mobile phone market. A Roy Morgan Single Source survey shows that an estimated 170,000 Australians aged 14+ already use Belong’s fixed broadband service. These customers are a natural first target for the new mobile phone service – deeper analysis of these customers shows that 33% currently have their mobile phone service with Vodafone. In contrast, Vodafone’s share of the mobile phone market is only 17%. Likewise, only 25% of Belong’s broadband customers have a Telstra mobile phone contract, compared to Telstra’s wider mobile market share of 43%.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BELONG PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, VODAFONE AUSTRALIA LIMITED, SINGTEL OPTUS PTY LTD, AMAYSIM AUSTRALIA LIMITED – ASX AYS

Ratings fail to capture full picture of Grand Final viewership

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Oct-17

Two Roy Morgan Snap SMS surveys taken after the weekend’s AFL and NRL Grand Finals show that millions more Australians watched the two showpiece events than were captured by conventional "5 City Metro’ ratings figures. A Roy Morgan Snap SMS survey taken on Sunday showed that 8.4 million Australians aged 18+ (44.5%) watched the AFL Grand Final, which is much higher than suggested by the official Channel 7 "5 City Metro" ratings of 2.7 million. A further Roy Morgan Snap SMS survey taken on Monday showed that 6.5 million Australians aged 18+ (34.5%) watched the NRL Grand Final; again, this is much higher than suggested by the official Channel 9 "5 City Metro" ratings of 2.3 million. Roy Morgan Research executive chairman Gary Morgan says the good news for Grand Final advertisers and sponsors is that millions of Australians watched the games on TV outside the traditional "5 City Metro" markets, and millions more watched the games at a friend’s house, in a pub or hotel, at the ground or streaming via an app or website.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED

Mortgage stress up despite decline in rates

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-17

A Roy Morgan Single Source survey has found that mortgage stress increased to 17.3% of Australian borrowers in July 2017, an increase of 0.3% points over the last 12 months, despite a decline in home loan interest rates. Over the last 12 months there has been an increase in mortgage stress for both those considered to be "At Risk" (which is based on the amount originally borrowed) and those "Extremely at Risk" (based on the amount currently outstanding). In the three months to July 2016, 17.0% of mortgage holders were "At Risk"; this has increased to 17.3% in July 2017. Over the same period the proportion that were "Extremely at Risk" increased from 12.4% to 12.8%. The main cause of the increase in mortgage stress was the fact that over the last year, the median household income of mortgage holders only increased by 2.0%, well behind the increase in the median amount borrowed (up 7.4%) and the median amount outstanding (up 13.1%).

CORPORATES
ROY MORGAN RESEARCH LIMITED

‘Tigers of (not so) old’ vs. ‘pride of South Australia’ for AFL Flag

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-17

A Roy Morgan Single Source survey has found that AFL Grand Finalist the Adelaide Crows have 541,000 fans, which is enough to place the club fifth for total AFL supporters in 2017. Their opponents the Richmond Tigers boast 442,000 supporters around Australia, with one of the AFL’s best conversion rates of supporters to members – ranking fourth and converting 16.4% of supporters to members in 2017. Of the two clubs, Richmond are clearly adept at attracting younger supporters with 18.2% of Richmond supporters under 25 compared to only 12.5% of Adelaide supporters – an impressive statistic considering the unsuccessful Richmond teams of recent decades. The age profile of the respective supporter bases underlies why more Adelaide supporters (63.5%) watch the AFL on TV than Richmond supporters (59.8%), and also, conversely, why more Tigers supporters (11.0%) actually play Australian Football compared to only 6.4% of Adelaide supporters.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, ADELAIDE CROWS FOOTBALL CLUB, RICHMOND FOOTBALL CLUB