ADVERTISING – AUSTRALIA

Amazon to trigger big change in ad spending

roymorgansocial Leave a comment

Original article by Sue Mitchell
The Australian Financial Review – Page: 16 : 20-Dec-17

UBS forecast that Amazon will boast revenue of $A3.5 billion in Australia by 2023, while Morgan Stanley expects it to be generating revenue of $A12 billion by 2026. Search marketing firm Adthena forecasts that Amazon’s share of internet searches in retail categories could be between 40 per cent and 70 per cent by 2023, which will require existing Australian retailers to change their advertising strategies and improve their online sites. PHD Media CEO Mark Coad notes that Amazon is effectively becoming a default search engine for some consumers when it comes to looking for products.

CORPORATES
AMAZON.COM INCORPORATED, UBS HOLDINGS PTY LTD, MORGAN STANLEY AUSTRALIA LIMITED, ADTHENA, PHD MEDIA, JB HI-FI LIMITED – ASX JBH, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN, KOGAN.COM LIMITED – ASX KGN, THE GOOD GUYS, APPLIANCES ONLINE PTY LTD, M&C SAATCHI AGENCY PTY LTD, BOHEMIA

Ad spend to slow, but still grow, next year

roymorgansocial Leave a comment

Original article by Max Mason
The Australian Financial Review – Page: 29 : 11-Dec-17

IPG Mediabrands has forecast that advertising revenue in Australia will rise by 2.9 per cent in 2018, following 3.2 per cent growth in 2017. Spending on advertising is expected to top $A16bn in 2018, with the digital advertising sector forecast to be worth $A9bn. Expenditure on linear TV advertising is expected to fall by four per cent, while digital video advertising is tipped to grow by 21.7 per cent as traditional TV networks continue to expand their streaming video presence. Print advertising revenue is forecast to fall by more than 20 per cent.

CORPORATES
IPG MEDIABRANDS, MAGNA

ACCC to investigate advertising secrets of Google and Facebook

roymorgansocial Leave a comment

Original article by Darren Davidson
The Australian – Page: 17 & 28 : 5-Dec-17

Australian Competition & Consumer Commission chairman Rod Sims is confident that it has sufficient powers to investigate the market power of digital platforms such as Google and Facebook. He says the ACCC’s inquiry into the impact of digital platforms on competition in media and advertising markets is likely to take around 18 months, with the Federal Government to receive a preliminary report on its findings within 12 months. Sims adds that the ACCC will seek input from all parties affected by the growing market dominance of digital players.

CORPORATES
AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, AUSTRALIA. DEPT OF THE TREASURY, AUSTRALIA. DEPT OF COMMUNICATIONS AND THE ARTS, WPP PLC, GROUPM COMMUNICATIONS PTY LTD

Google, Facebook face ACCC inquiry

roymorgansocial Leave a comment

Original article by Darren Davidson
The Australian – Page: 24 & 26 : 4-Dec-17

The Australian Competition & Consumer Commission will hold an inquiry into the impact of digital platforms such as Google and Facebook on competition in the media and advertising sectors. The inquiry has been ordered by the Federal Government as part of its deal with former senator Nick Xenophon regarding media reforms. The inquiry’s terms of reference include examining digital platforms’ market power and their impact on the level of choice and quality of news and journalistic content. The ACCC’s final report is slated to be completed within 18 months.

CORPORATES
AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, AUSTRALIA. DEPT OF COMMUNICATIONS AND THE ARTS, NICK XENOPHON TEAM, AUSTRALIA. DEPT OF THE TREASURY, NEWS CORPORATION – ASX NWS, BUZZFEED INCORPORATED, MASHABLE INCORPORATED, ZIFF-DAVIS INTERNATIONAL MEDIA GROUP

Digital news ad revenue climbs 8.5%, but print falls 14%

roymorgansocial Leave a comment

Original article by Zoe Samios
Mumbrella – Page: Online : 2-Nov-17

Data from NewsMediaWorks shows that the Australian news media’s digital advertising revenue rose by 8.5 per cent year-on-year to $A119.6m in the September 2017 quarter. The rise in digital ad revenue coincided with the launch of revamped versions of major newspaper websites by Fairfax Media and News Corp Australia. Meanwhile, print advertising revenue was 14.3 per cent lower at $A365.1m and revenue from newspaper inserts was down 12.4% at $A17.3m. Programmatic ad revenue was 44.5% higher at $A12.1m.

CORPORATES
NEWSMEDIAWORKS, SMI MEDIA INCORPORATED, FAIRFAX MEDIA LIMITED – ASX FXJ, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

Fifth year of record advertising market growth

roymorgansocial Leave a comment

Original article by James Thomson
The Australian Financial Review – Page: 29 : 24-Jul-17

Australian advertising expenditure for 2016-17 is expected to slightly exceed the total of $A7.12bn for 2015-16, according to Standard Media Index. The outdoor advertising sector has recorded the biggest growth, with spending up 7.9 per cent to $A863.5m in 2016-17, while expenditure on programmatic digital advertising rose by 67.3 per cent to $A337.7m. Meanwhile, advertising expenditure by the retail sector increased by $A90.1m, while government spending on advertising was down $A92.2m.

CORPORATES
SMI MEDIA INCORPORATED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, ALDI STORES SUPERMARKETS PTY LTD

Unlockd raises $30.7m, eyes key Asian markets

roymorgansocial Leave a comment

Original article by Paul Smith
The Australian Financial Review – Page: 24 : 25-May-17

Unlockd CEO Matt Berriman says the mobile telephone advertising technology company will use the proceeds of its latest round of fund raising to expand its presence in the Asia-Pacific region. Venture capital firm Alium Capital and Malaysian telco Axiata are among the contributors to Unlockd’s series B funding round, which has raised $US23m (A$30.7m). Berriman has also indicated that Unlockd’s mobile advertising platform will be launched in several new markets in coming months.

CORPORATES
UNLOCKD PTY LTD, ALIUM CAPITAL, AXIATA, CITIBANK PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, CATCH-OF-THE-DAY.COM.AU

How Optus Xtra could become an advertiser’s dream

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Dec-16

A Roy Morgan Single Source survey has found that 5.9 million Australian smartphone owners aged 14+ (37 per cent) agree that they would be interested in receiving ads on their mobile phone if it reduced their bill. The survey, which was carried out in the year to September 2016, also shows that 27 per cent of this potential mobile advertising audience is aged 14-24, while 26 per cent is aged 25-34. These are often the hardest audiences to reach (and engage) via traditional media advertising. Meanwhile, among smartphone owners who are receptive to mobile advertising, 56 per cent have not read a print newspaper in the last week and 44 per cent have not looked at a print catalogue; 31% have not even flipped through the latest issue of any magazine, and 24 per cent have not made a single trip to the cinema in the last year. On a normal weekday, 31 per cent do not listen to commercial radio and 14 per cent do not watch commercial TV.

CORPORATES
ROY MORGAN RESEARCH LIMITED, SINGTEL OPTUS PTY LTD

CrownBet spent $80m on ads

roymorgansocial Leave a comment

Original article by John Stensholt
The Australian Financial Review – Page: 29 : 12-Dec-16

CrownBet’s financial results for 2015-16 show that the company posted a loss of $16.9m, compared with an $A18.3m loss previously. Its advertising and marketing budget for the financial year was $A79m. In contrast, Tabcorp and Tatts Group spend $A64m and $A61m respectively on marketing during 2015-16. CrownBet boasted wagering revenue of $A157m.

CORPORATES
CROWNBET PTY LTD, CROWN RESORTS LIMITED – ASX CWN, TABCORP HOLDINGS LIMITED – ASX TAH, TATTS GROUP LIMITED – ASX TTS, SPORTSBET AUSTRALIA, BET365 GROUP LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, RACING VICTORIA LIMITED, AUSTRALIAN FOOTBALL LEAGUE, RESPONSIBLE WAGERING AUSTRALIA, AUSTRALIAN LABOR PARTY

TV delivering for grocer goods: Ebiquity study

roymorgansocial Leave a comment

Original article by Max Mason
The Australian Financial Review – Page: 29 : 28-Nov-16

Research undertaken by Ebiquity on behalf of Think TV has found that fast-moving consumer goods companies receive a return of $A1.74 for each dollar they spend on TV advertising. In contrast, other forms of advertising have a negative return on investment for each dollar spent. The research, which is based on three years’ worth of advertising sales data for nine companies, also shows that 73 per cent of FMCG sales are base sales, while advertising accounts for just three per cent of sales.

CORPORATES
THINK TV, EBIQUITY, UNILEVER AUSTRALIA LIMITED, KIMBERLY-CLARK AUSTRALIA PTY LTD, GOODMAN FIELDER LIMITED, SANITARIUM HEALTH FOOD COMPANY, LINDT AND SPRUNGLI (AUSTRALIA) PTY LTD, LINDT AND SPRUNGLI (AUSTRALIA) PTY LTD, McCAIN FOODS (AUST) PTY LTD, FOXTEL MANAGEMENT PTY LTD, MULTI CHANNEL NETWORK PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, THINKBOX