Original article by Roy Morgan
Market Research Update – Page: Online : 17-Nov-21

A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows that movement in the Brisbane CBD has reached 81% of pre-pandemic levels in early November – its highest level since March 2020 when the pandemic began. Queensland has ramped up its vaccination drive in recent weeks as the State gets set to fully re-open its domestic borders to NSW, Victoria and the ACT in just over a month’s time. Meanwhile, the average 7-day movement level in the Sydney CBD was at 41% (up 8% points on a week earlier) of pre-pandemic levels in early November, while movement level in the Melbourne CBD was at to 36% (up 9% points on a week earlier) of pre-pandemic levels. Despite these low numbers these are the highest average movement levels in both city CBDs since late May 2021. The Adelaide CBD has returned to an average 7-day movement level of 94% of pre-pandemic levels – the highest level of movement since reaching a high of 98% during the Easter holidays in April 2021. Also performing well are the Capital Cities of two States that are yet to fully re-open to domestic travellers. The movement levels in the Perth CBD are now at 82% of pre-pandemic levels, while movement levels in the Hobart CBD are at 71% of pre-pandemic levels. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.

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ROY MORGAN LIMITED,UBERMEDIA

Original article by Roy Morgan
Market Research Update – Page: Online : 10-Nov-21

A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows that the Adelaide CBD is leading the way with movement at 81% of pre-pandemic levels, well ahead of all other cities, as South Australia prepares to re-open its borders in two weeks’ time. The 7-day movement level in the Adelaide CBD has averaged 66% of pre-pandemic levels since COVID-19 was declared a pandemic in mid-March 2020 – higher than any other Australian Capital City. In comparison, the average 7-day movement levels in the larger cities of Sydney and Melbourne remain well below pre-pandemic levels after both cities recently emerged from long lockdowns during October. The average 7-day movement level in the Sydney CBD was at 33% of pre-pandemic levels and movement was even lower, at only 27% of pre-pandemic levels, in the Melbourne CBD. The average 7-day movement levels in the Hobart CBD have bounced back following the short and sharp three-day lockdown in southern Tasmania during mid-October and are now at 61% of pre-pandemic levels. Also performing well are the Capital Cities of two States that are yet to fully re-open to domestic travellers. The movement levels in the Perth CBD are now at 72% of pre-pandemic levels, while movement levels in the Brisbane CBD are at 65% of pre-pandemic levels. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.

CORPORATES
ROY MORGAN LIMITED, UBERMEDIA

Original article by Roy Morgan
Market Research Update – Page: Online : 2-Nov-21

A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows that movement in the Melbourne CBD was at only 23% of pre-pandemic levels in late October as the city began to re-open after over two months of lockdown. The average 7-day movement level in the Melbourne CBD hit a low of 8% of pre-pandemic levels in late July and had increased to 23% on the first weekend after the end of the lockdown on Friday October 22. Although Melbourne’s lockdown officially ended over a week ago many stores remained closed during the first week post-lockdown. Melbourne’s non-essential retail stores were only allowed to fully re-open over the last weekend and many hospitality venues remained closed to in-store dining due to ongoing restrictions. Meanwhile, life has continued to return to the Sydney CBD and in late October the average 7-day movement levels were at 31% of pre-pandemic levels, up 4% points from a week earlier. Almost 90% of adults in New South Wales are now fully vaccinated against COVID-19. Following the end of the short and sharp three-day lockdown in southern Tasmania the average 7-day movement levels in the Hobart CBD had recovered to 49% of pre-pandemic levels by late October. The movement levels in other Capital City CBDs continued to improve over the last few weeks. The Adelaide CBD is again the standout with average movement levels closest to pre-pandemic ‘normal’ at 83% – the highest level of movement since mid-April. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.

CORPORATES
ROY MORGAN LIMITED, UBERMEDIA

Original article by Roy Morgan
Market Research Update – Page: Online : 27-Oct-21

A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows that movement in the Sydney CBD increased to 27% of pre-pandemic levels in the first week after Greater Sydney’s 107-day lockdown ended. The average 7-day movement level in the Sydney CBD hit a low of 8% of pre-pandemic levels in late July and had increased to 17% before the lockdown ended on Monday October 11. In the first week of re-opening average movement levels increased by 10% points to 27% – the highest level for over four months. Meanwhile, the short and sharp three-day lockdown in southern Tasmania led to a plunge in movement levels in the Hobart CBD, with the average 7-day movement levels at only 44% of pre-pandemic levels in mid-October. The Greater Melbourne area has finally emerged from its sixth lockdown and we are told this will be the final lockdown as over 70% of Victorians are now fully vaccinated. Average movement levels in the Melbourne CBD were at only 18% of pre-pandemic levels in mid-October before the lockdown ended. The movement levels in other Capital City CBDs have increased over the last few weeks as we move into the warmer months. The Adelaide CBD is again the standout with average movement levels closest to pre-pandemic ‘normal’ at 76% – the highest level of movement since early May. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.

CORPORATES
ROY MORGAN LIMITED, UBERMEDIA

Original article by Roy Morgan
Market Research Update – Page: Online : 12-Oct-21

A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows that movement in the Sydney CBD and Melbourne CBD was at only 17% of pre-pandemic levels in early October, just before the lockdown of Greater Sydney was set to end. The average 7-day movement level in the Sydney CBD hit a low of 8% of pre-pandemic levels in late July and have slowly increased since then as restrictions have been eased as vaccination rates have increased rapidly. Late last week NSW hit a mark of 70% of the population aged 16+ being fully vaccinated, which is the mark that was set for the ending of the lockdown of Greater Sydney this week. Average movement levels in the Melbourne CBD have tracked closely with those in the Sydney CBD over the last two months since Greater Melbourne entered its record sixth lockdown in early August. However, full vaccination rates in Victoria are at under 60%, well behind those in NSW, and Greater Melbourne is not set to end its current lockdown until the last week of October. The movement levels in other Capital City CBDs have increased over the last few weeks as Australia emerged from Winter. Once again it is the Adelaide CBD which has average movement levels closest to pre-pandemic ‘normal’ at 74%, just ahead of the Perth CBD at 73% of pre-pandemic averages. Notably, this is the highest level of movement in the Perth CBD for nearly six months. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.

CORPORATES
ROY MORGAN LIMITED, UBERMEDIA

Original article by Roy Morgan
Market Research Update – Page: Online : 1-Sep-21

A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows movement in the Brisbane CBD continuing to recover after the recent lockdown in early August. The average 7-day movement level in the Brisbane CBD was at 54% of pre-pandemic levels in late August, up from a low of 23% in early August and its highest since late May. In contrast, movement levels in the two largest cities of Sydney and Melbourne remain at only a fraction of pre-pandemic levels in late August as both cities endure extended Winter lockdowns which are set to continue well into September and even October. In late August average movement levels in the Sydney CBD were at only 12% of pre-pandemic averages and at only 13% of pre-pandemic levels in the Melbourne CBD. Movement levels in both cities is slightly above the record low of 8% reached in both cities in late July. The two cities closest to pre-pandemic ‘normal’ are the Adelaide CBD with average movement levels at 68% of pre-pandemic averages and the Perth CBD with average movement levels at 63% of pre-pandemic averages. In third place is the Hobart CBD at 55% of pre-pandemic averages. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.

CORPORATES
ROY MORGAN LIMITED, UBERMEDIA

Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-21

A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows movement in the Perth CBD and the Adelaide CBD increasing to around two-thirds of their pre-pandemic average in mid-August, even as extended lockdowns cause movement to remain well below pre-pandemic levels in both the Sydney CBD and Melbourne CBD. The average 7-day movement level in the Adelaide CBD was at 67% of pre-pandemic levels in mid-August, just ahead of the Perth CBD at 64%. This is the highest level of movement in both cities since late May. Both cities have had one short and sharp lockdown during the winter months and both have managed to snuff out their respective outbreaks of COVID-19. In contrast, movement levels in the Sydney CBD remain near record lows at only 14% of pre-pandemic levels – a slight increase since restrictions on the construction industry were relaxed somewhat in early August. The average movement levels in the Melbourne CBD were also at only 14% of pre-pandemic levels in mid-August as the city entered its sixth lockdown in early August. Since then the Melbourne lockdown has been extended until September and this week restrictions have been tightened with a curfew re-introduced and the banning of the use of children’s playground equipment. Just behind the two leaders in third place is the Hobart CBD with movement levels at 55% of pre-pandemic averages in mid-August. Movement in the Brisbane CBD was at 45% of pre-pandemic averages in mid-August and bouncing back quickly after the city’s fifth lockdown ended just over a week ago. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.

CORPORATES
ROY MORGAN LIMITED, UBERMEDIA

Original article by Roy Morgan
Market Research Update – Page: Online : 11-Aug-21

A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows that movement in the Adelaide CBD bounced back quickly following its short lockdown in July, while movement remains low in both the Sydney CBD and Melbourne CBD – both in lockdown. The average 7-day movement level in the Adelaide CBD was at 40% of pre-pandemic averages in early August, up by 25% points from a low of 15% in late July. The entire State of South Australia was locked down from July 21-27 to deal with the State’s first outbreak of COVID-19 so far this year. The average movement level in the Sydney CBD was at only 10% of pre-pandemic levels in early August and well below other cities. Greater Sydney has now entered its seventh week of lockdown since the city was first locked down on June 26. The city of Melbourne was still recovering from its fifth lockdown in late July, with average movement levels in the Melbourne CBD at only 20% of pre-pandemic levels in early August. The State of Victoria was in lockdown from July 16-27 and exited lockdown only briefly before returning to lockdown just a week later. The Perth CBD has regained its spot as Australia’s most ‘COVID-normal’ city with average movement levels at 55% of pre-pandemic averages in early August. This is the highest they’ve been since early June and the first time Perth has sat atop the rankings since late January when the city entered its second lockdown. Just behind in second place is the Hobart CBD with movement levels at 47% of pre-pandemic averages in early August and the Brisbane CBD at 46% of pre-pandemic averages before last week’s short lockdown. These results do not include the impact of the most recent lockdowns in Victoria or SE Queensland. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.

CORPORATES
ROY MORGAN LIMITED, UBERMEDIA

Original article by Roy Morgan
Market Research Update – Page: Online : 28-Jul-21

A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows movement in the Brisbane and Perth CBDs rebounding after recent lockdowns in early July, while movement plunged in the Melbourne CBD as the city entered its fifth lockdown. The average 7-day movement level in the Brisbane CBD was at 35% of pre-pandemic averages, up 13% points from a low of 22% in early July, while in the Perth CBD movement levels rebounded even more strongly to be at 41%, up 17% points from the low of 24% during Perth’s most recent lockdown three weeks ago. In contrast, the extended lockdowns in Sydney and Melbourne have forced movement in the two cities towards record lows. In the Sydney CBD the average movement level has remained at only 10% of pre-pandemic levels all of last week while in the Melbourne CBD the average movement level dropped to 16% of pre-pandemic levels after the city entered its fifth lockdown on Friday July 16th. The Adelaide CBD again came out on top for the 168th day in a row with the highest average movement levels at 43% of pre-pandemic levels, but these figures were compiled before the city went into its third hard lockdown on Wednesday last week following an outbreak of COVID-19 sparked by a returned traveller. Hobart is now the only State Capital City to avoid a lockdown this year, but despite this good record at managing COVID-19 average movement levels in the Hobart CBD were at only 36% of pre-pandemic levels last week after the island State closed its borders to nearest neighbour Victoria which provides the largest share of visitors to Tasmania. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.

CORPORATES
ROY MORGAN LIMITED, UBERMEDIA