CONSUMER BEHAVIOR – AUSTRALIA

Awareness of buy-now-pay-later services Afterpay and Zip soars to over 12.3 million Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Jun-20

The latest Roy Morgan Digital Payments Report shows that over 12.3 million Australians (59%) are now aware of buy-now-pay-later services such as Afterpay and Zip – up 22.1% in only 18 months. Afterpay is the clear market leader, with 55.8% of Australians aware of the service in the year to March 2020, up by 22% since September 2018. Main rival Zip is also making a significant impression on the Australian marketplace with over a third of Australians (35.2%) now aware of Zip – almost doubling awareness of the service in only 18 months. These new digital payment findings are from Roy Morgan Single Source, Australia’s leading consumer survey, compiled by comprehensive interviews with a sample of over 1,000 Australians each week.

CORPORATES
ROY MORGAN LIMITED, AFTERPAY LIMITED – ASX APT, ZIP CO LIMITED – ASX Z1P

More than 2 million thwarted overseas holiday-makers ready to be wooed by domestic tourism

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Jun-20

With Australians unable to holiday overseas for the foreseeable future there is a huge opportunity for local travel and tourism operators to win ‘bonus’ business from nearly 2.2 million people. That’s how many who, as recently as March, were planning to head off on an international jaunt in the next 12 months. The data comes from the latest Roy Morgan Leading Indicator Report: Holiday Travel Intention, which also captures the difference in length of domestic and overseas holidays planned pre-pandemic, revealing millions of nights which were to be spent elsewhere and are now potentially convertible into travel within Australia.

CORPORATES
ROY MORGAN LIMITED

Online shopping boom permanent: Gumtree

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Original article by Eli Greenblat
The Australian – Page: 15 : 4-Jun-20

Gumtree MD Mark Kehoe expects the shift to online shopping during the coronavirus lockdown to be a permanent trend. He adds that traditional bricks-and-mortar retailers are being forced to catch up by expanding into the online space. Kehoe notes that consumers were searching Gumtree for items like gym equipment and office desks in the initial stages of the lockdown, but searches for outdoor equipment such as bikes increased as the restrictions eased.

CORPORATES
GUMTREE.COM AUSTRALIA PTY LTD,EBAY INCORPORATED

RBA tips fewer ATMs and an end to cheques

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Original article by Joyce Moullakis
The Australian – Page: 17 : 4-Jun-20

The Reserve Bank of Australia could introduce a ‘least-cost routing’ regime for credit card transactions unless merchants take the initiative themselves, according to assistant governor Michele Bullock. This is among the options that will be considered in the RBA’s review of the payments system. Bullock also notes that the coronavirus pandemic has seen a sharp downturn in ATM usage, which may prompt the nation’s ATM network to be scaled back. She adds that cheques could soon be phased out, given that this payment option has been in steady decline for the last two decades.

CORPORATES
RESERVE BANK OF AUSTRALIA

It’s official: Bunnings is Australia’s most trusted brand, with Coles the big mover

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Jun-20

Over the 12 months to 30 April 2020, Bunnings, ALDI, Woolworths and Coles were selected by Australians as the country’s most trusted brands. The Roy Morgan Risk Monitor reveals that year-on-year Coles lifted three trust rankings. According to Roy Morgan CEO Michele Levine, "Coles was the fastest mover over the 12 months, to be neck and neck with Woolworths for the first time". NRMA emerged as Australia’s most trusted insurer – and its most trusted financial services brand. The ABC emerged as the most trusted media brand in the country. Unsurprisingly given the top-4 most trusted brands, the retail sector emerged as Australia’s most trusted industry, with the supermarket sector 2nd and consumer products 3rd. On the flipside, Facebook, Telstra and AMP were revealed as the most distrusted brands in Australia during April 2020.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, WOOLY BULLY, COLES GROUP LIMITED – ASX COL, NRMA LIMITED, AUSTRALIAN BROADCASTING CORPORATION, FACEBOOK INCORPORATED, TELSTRA CORPORATION LIMITED – ASX TLS, AMP LIMITED – ASX AMP

Australia’s 12 million public transport users face a COVID19 dilemma – get back on the train or drive to work?

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-May-20

Research by Roy Morgan shows that over 12 million Australians aged 14+ (58%) use public transport in an average three months. Trains are the most popular form of public transport, used by 9.2 million (44%), ahead of buses (used by 8 million, or 38%) and trams (used by 3.4 million, or 16%). The onset of the COVID-19 pandemic in recent months has raised new questions about the safety of mass transit systems as Australians start returning to a more normal work-life experience as restrictions are gradually eased. Usage of public transport is fairly similar for both women (56%) and men (59%). Analysis by generation shows a clear correlation between age and how likely someone is to use public transport, with 3.4 million Australians in the youngest generation, Gen Z (72%), using public transport. Over 3 million Millennials (60%) use public transport, compared with 2.6 million in Gen X (53%), 2.3 million Baby Boomers (51%) and 770,000 Pre-Boomers (42%).

CORPORATES
ROY MORGAN LIMITED

Potato chips and corn chips the snack foods of choice for parents during lockdown

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-May-20

New snack food and confectionery data from Roy Morgan shows that potato chips and corn chips are the most popular snack of Australian parents as a group. Next comes savoury biscuits and crackers, chocolate blocks, chocolate bars, and lollies and sweets. However, there is a salty/sweet preference split depending on the age of the children in the family. The group with the highest proportion of potato chip and corn chip buyers was parents with children aged 12-17, with 64% purchasing these snacks in an average four weeks and 27% buying these more than three times a week. This group also led the savoury biscuits and crackers category (51%). Sweeter snacks are different. Chocolate blocks are most frequently bought by parents of children aged 6-11 (43%), as are chocolate bars (39%). Parents of children aged 0-5 led the lollies and sweets category (34%). The snack food consumption data is taken from Roy Morgan Single Source, compiled by in-depth interviews with over 1,000 Australians each week.

CORPORATES
ROY MORGAN LIMITED

Australians continue to drink less alcohol

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-May-20

New data from Roy Morgan’s Alcohol Consumption Report shows that 66.3% of Australians aged 18+ (13,073,000) consumed alcohol in an average four-week period in the year to March 2020, down from 67.5% (13,102,000) a year ago. Spirits was the only alcohol category whose consumption increased year-on-year, rising from 26.3% of Australians aged 18+ to 28.7%. Wine drinking decreased from 42.8% of the adult population to 41.0%, beer fell from 38.2% to 37.6% and cider dropped from 11.4% to 10.7%. Meanwhile, 65.4% of Australian drinkers agree that they ‘drink alcohol mostly at home’, with a greater proportion of men (67.3%) than women (63.5%) agreeing. Across age groups, it is drinkers aged 65+ who are most likely to agree that they ‘drink alcohol mostly at home’ (71.8%). They are followed by those aged 50-64 (70%), then 35-49 (67.2%), 25-34 (59.3%) and 18-24 (49.2%). The findings are from the Roy Morgan Single Source survey, derived from in-depth interviews with 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

News Corp set to gain increased visibility with over 4.8 million Chemist Warehouse customers

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-May-20

New research from Roy Morgan shows that 11.4 million Australians in NSW, Victoria, Queensland or South Australia either read one of the print editions of the local News Corp metropolitan daily newspapers or were customers of Chemist Warehouse during the March quarter. News Corp and Chemist Warehouse recently announced a trial to sell the media company’s four leading metro dailies at 100 Chemist Warehouse stores over the next few months. Analysing the two separately shows that 6.6 million Australians currently read one of the News Corp metropolitan dailies in print in an average four weeks and almost 7.2 million in NSW, Victoria, Queensland or South Australia shop at Chemist Warehouse in an average four weeks. Of the 11.4 million who either read print editions of the News Corp dailies or shop at Chemist Warehouse 4.82 million (42%) only shop at Chemist Warehouse. A further 21%, or 2.35 million, read one of the print editions of the News Corp metropolitan dailies and shop at Chemist Warehouse, while 4.23 million (37%) only read a print edition of one of the News Corp metropolitan dailies. The findings are from the Roy Morgan Single Source survey, derived from in-depth interviews with 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, CHEMIST WAREHOUSE

Apple Pay drives contactless mobile payment increase; older Australians might need a nudge

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-May-20

Data from the Roy Morgan Digital Payments Report shows a sharp increase in use of non-bank contactless mobile payment services compared to a year ago. A total of 10.8% of Australians now use non-bank contactless mobile payment services such as Apple Pay and Google Pay, up from 7.1% a year ago. Apple Pay is now used by 6.5% of Australians (up from 4.1%) and Google Pay is now used by 4.1% (up from 3.6%). Samsung Pay is unchanged at 1%. Analysis using Roy Morgan’s Helix Personas shows that Metrotechs are the most likely to use non-bank contactless mobile payment services, with 16.9% of people in this community using either Apple Pay, Google Pay or Samsung Pay. These digital payment findings are from Roy Morgan Single Source, Australia’s leading consumer survey, compiled by comprehensive interviews with a sample of over 1,000 Australians each week.

CORPORATES
ROY MORGAN LIMITED, APPLE PAY, GOOGLE PAY, SAMSUNG PAY