CONSUMER BEHAVIOR – AUSTRALIA

Netflix surges beyond 11 million users in Australia

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Mar-19

A Roy Morgan Single Source survey shows that nearly 14 million Australians aged 14+ now have access to some form of Pay TV/Subscription TV, up 11.8% on a year ago. Netflix has continued to lead the growth of Subscription Video on Demand services, with over 11.2 million Australians having a Netflix subscription in their household in the three months to February 2019, up by 25.2% on a year ago. Meanwhile, Stan is now accessible by over 2.6 million Australians, up 45.2% on a year ago. YouTube Premium (formerly YouTube Red) now has over 1.2 million users, up 31.9% on a year ago, and Fetch now has nearly 760,000 users, up by 9% on a year ago. However, the largest increase was for Amazon Prime Video, which more than doubled its user base over the last year, to over 570,000.

CORPORATES
ROY MORGAN LIMITED, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, YOUTUBE PREMIUM, FETCHTV PTY LTD, AMAZON PRIME VIDEO

Intention to purchase new motor vehicles declining

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Mar-19

Roy Morgan’s ‘Automotive Currency Report-Quarterly Detailed Report: December 2018’ shows that 2.125 million Australians intend to purchase a new vehicle in the next four years, the lowest level since November 2014 and below the 15-year long-term average. This represents a decline of 135,000 or 6.0% from December 2017. In addition, one-year new vehicle buying intentions are down by 61,000 (9.9%) to be currently on 553,000. Among intending new vehicle buyers over the next four years, there is an increasing level of interest in alternative fuels to petrol. The share of new vehicle sales in Australia in 2018 (VFACTS) that had petrol engines was 75.0%. This compares with only 61.9% among intending buyers over the next four years, who think that their next vehicle would most likely have a petrol engine. Alternatives to petrol all showed higher preference levels among intenders compared to their share of current sales. Diesel was 3.6% points higher among intenders (27.6%) compared to share of sales (24.0%), Hybrid (petrol and electric) was higher by 7.1% points (to 8.0%), fully electric higher by 2.0% points (to 2.1%) and LPG 0.3% points higher (to 0.3%). The report is based on data collected from Roy Morgan’s Single Source survey, which involves in-depth interviews conducted face-to-face with over 50,000 Australian consumers per annum in their homes.

CORPORATES
ROY MORGAN LIMITED

Video-on-demand surges

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Original article by Lilly Vitorovich
The Australian – Page: 26 : 4-Mar-19

New data shows that Australians viewed 2.9 billion minutes of TV programs and movies via broadcast video-on-demand platforms in February 2019, compared with two billion minutes during the same month in 2018. The figures also show that there was a 41 per cent increase in the number of viewers who watched a program live, while the number who watched content when it suited them rose by 44 per cent year-on-year. ThinkTV CEO Kim Portrate says BVOD is more effective for advertisers than other social video platforms, and she notes that 500 advertisers opted to use BVOD for the first time in 2018.

CORPORATES
THINK TV, SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED, TEN NETWORK HOLDINGS LIMITED, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS), FOXTEL MANAGEMENT PTY LTD, 9NOW, 7PLUS, 10 PLAY, UNIVERSITY OF ADELAIDE, SEVEN WEST MEDIA LIMITED – ASX SWM, FOX SPORTS AUSTRALIA PTY LTD, MULTI CHANNEL NETWORK PTY LTD, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, CBS CORPORATION

Google Play/YouTube Music news streaming to shake up media

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Mar-19

A Roy Morgan Single Source survey shows that over 5.4 million Australians now use music streaming services available via websites or apps. Spotify is the clear industry leader, used by nearly 3.6 million Australians in an average week (around four times the size of SoundCloud, which is used by around 900,000 Australians in an average week). Although Google Play Music (used by over 660,000 Australians), and the newer YouTube Music (used by nearly 600,000 Australians) do not capture a huge market share at this time, there are clearly strong prospects for growth as both services introduce news capabilities. At a combined level over 1.1 million Australians use either Google Play Music or YouTube Music in an average week. Roy Morgan CEO Michele Levine says the announcement by Google that it will soon be streaming news via its Google Play Music streaming service presents yet another challenge to the revenue models of traditional media channels including TV, radio and newspapers.

CORPORATES
ROY MORGAN LIMITED, SPOTIFY LIMITED, SOUNDCLOUD, GOOGLE PLAY MUSIC, GOOGLE INCORPORATED, YOUTUBE MUSIC, YOUTUBE INCORPORATED

Slowdown in giving to charity a major issue

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Feb-19

A Roy Morgan Single Source has found that 60% of Australians aged +14 donated to charity in the year to December 2018, compared with 61.8% in 2017 and 66% in 2014. In addition, the average amount donated is now $486, up only marginally from $460 in 2014 and representing a decline in real terms after allowing for inflation. The survey also shows that 70.1% of Australians aged 50-64 give to charity, ahead of those aged 35-49 (68.9%) and the 65+ age group (68.3%). These age groups are well ahead of all segments under the age of 35. The Single Source survey is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians in their homes, including over 9,000 who have donated to charity over the last 12 months.

CORPORATES
ROY MORGAN LIMITED

Cosmetics and skincare products increasingly bought online

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Feb-19

A Roy Morgan Single Source survey has found that over 5.3 million Australian women purchased cosmetics in an average six months in the year to December 2018, compared with less than 4.8 million in 2014. The survey also shows that 42% of women who purchase cosmetics in an average six months buy from Chemists/ Pharmacies, whether in-store or online, compared with 33% four years ago. Meanwhile, 26% of women who purchase cosmetics buy any health and beauty products online in an average three months, up from 18% four years ago (including 16% who now buy cosmetics online).

CORPORATES
ROY MORGAN LIMITED

Chinese cuisine most popular, but Aussies still love McDonald’s

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Feb-19

A Roy Morgan Single Source survey shows that more than 14.2 million Australians aged 14+ like to eat Chinese cuisine, up from 13.5 million four years ago. This is followed by Italian, Thai, Indian, Mexican, Japanese, Greek, Middle Eastern, Lebanese and French cuisine. The growth in preference for Chinese cuisine has kept pace with population growth, while all other top 10 leading cuisines are today liked by a greater proportion of Australians than they were four years ago. The biggest improvers over the last four years are led by Japanese cuisine, which more than 8.5 million Australians (42%) now like to eat, up from 6.9 million (36%) four years ago. Meanwhile, 58% of Australians (11.9 million) report visiting a quick service restaurant in an average four weeks, up from 57% (10.9 million) four years ago. The two most popular quick service restaurants are McDonald’s which is visited by over 6.4 million Australians (32%) in an average four-week period, and KFC now visited by nearly 4.7 million Australians (23%) in an average four weeks. The Single Source survey is based on in-depth personal interviews conducted with over 50,000 Australians each year in their own homes.

CORPORATES
ROY MORGAN LIMITED, McDONALD’S AUSTRALIA LIMITED, KFC

Roy Morgan predicts Christmas sales within 0.1% – again

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Feb-19

Roy Morgan’s 2018 retail sales forecast, undertaken in conjunction with the Australian Retailers Association (ARA), predicted total retail sales growth of 2.9% to $51.479 billion for the most important retailing period of the year from 9 November to Christmas Eve. This is just 0.1% higher than the 2.8% growth achieved. The accuracy for 2018 matches the accuracy of a year ago, when Roy Morgan’s pre-Christmas sales forecasts were also within 0.1% of the actual retail sales for the period. There was growth across five of the six categories measured in the pre-Christmas period in 2018, with spending on Food growing the fastest, up 4% to $20.979 billion. Also growing impressively was the Clothing, Footwear & Accessories category, which grew 3.8% to $4.056 billion, while Other Retailing grew by 3.5% to $7.375 billion. All three of these categories grew at a slightly greater rate than Roy Morgan’s pre-Christmas forecasts. The Roy Morgan-ARA Christmas sales forecasts are based on data taken from the ABS Retail Trade Catalogue 8501.0. Note that online sales through Australian retail stores are included in the retail figures. Sales forecasts are determined by historical retail trade data from the ABS, Roy Morgan’s Consumer Confidence and unemployment data, and various other data relating to macro-economic conditions.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION, AUSTRALIAN BUREAU OF STATISTICS

Nearly 1.5 million gas customers and over 2 million electricity customers likely to switch providers

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Feb-19

A Roy Morgan Single Source survey shows that 1.46 million Australians aged +14 who are gas customers say that they will be very or fairly likely to switch providers over the next 12 months. This represents 9.9% of those with gas connected, and is a marginal increase from 9.7% 12 months ago. Some 2.07 million electricity customers (or 10.2%) say they are likely to switch, up from 10.1% a year ago. Only 1.7% of Aurora Energy’s electricity customers say that they would be likely to switch, placing it well below the industry average of 10.2%. Other strong performers that are well below the average are Ergon Energy (2.7%), ActewAGL (3.2%) and Synergy (5.7%). ActewAGL has the lowest proportion of gas customers who are likely to switch, with only 5.1%, well below the market average of 9.9%. They are followed by Elgas (7.6%) and Kleenheat (7.7%). The Single Source survey is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including over 9,500 gas consumers and over 14,500 with electricity.

CORPORATES
ROY MORGAN LIMITED, AURORA ENERGY PTY LTD, ERGON ENERGY CORPORATION LIMITED, ACTEWAGL, SYNERGY, ELGAS LIMITED, KLEENHEAT GAS PTY LTD

NAB the big loser from Hayne Royal Commission – most distrusted bank in Australia

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Feb-19

Roy Morgan has been measuring bank trust and distrust since 2017 and recently conducted a survey in January before the release of the Hayne report, and another in February during the week following the report being made public. The Roy Morgan Net Trust Score Survey in January revealed CBA as the bank brand with the lowest level of trust and the highest level of distrust. However, in the wake of the Hayne report, NAB skyrocketed into the unenviable position as Australia’s least trusted and most distrusted bank brand. In January 36.9% of Australians distrusted NAB, but in the immediate wake of the report’s release the number of Australians distrusting NAB soared to 53.7%. Simultaneously, NAB’s level of trust plunged from 18.5% to 11.5%, delivering it the banking sector’s worst Net Trust Score of -42.2%, with the other three major brands in the minus twenties. Roy Morgan CEO Michele Levine says this is the highest level of distrust we have ever seen for a bank brand in Australia.

CORPORATES
ROY MORGAN LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA