CONSUMER BEHAVIOR – AUSTRALIA

Digital media lead, but catalogues remain key channel to reach consumers

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Dec-17

A Roy Morgan Single Source survey has found that 80% of Australians aged 14+ say the Internet is the "Media Most Useful" for providing purchase-related information. The survey, which was carried out in the year to September 2017, also shows that 70% of Australians regard Internet Search as the most useful media to find purchase-related information, while 45% find non-search websites to be the most useful. Travel, accommodation, restaurants, cars and insurance are among the categories for which the Internet is the leading source of purchase-related information for Australians, Meanwhile, catalogues are the Media Most Useful for buying groceries (45% of Australians) and alcoholic beverages (39%).

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ROY MORGAN LIMITED

It’s Official: Australians not concerned about mass facial recognition technology

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Oct-17

A special Roy Morgan Snap SMS Survey has found that 67.5% of Australians are not concerned that "under anti-terror measures State Governments will provide driver licence photos for mass facial-recognition technology", while 32.5% are concerned. Analysis by Voting Intention shows that Greens supporters (59%) are more concerned about mass facial recognition technology than Labor supporters (33.5%) or Liberal-National Party supporters (19%). Meanwhile, analysis by gender shows little difference between women (33%) and men (32%) concerned about mass facial recognition technology, and analysis by Age shows that younger people (45% of those aged 18-24) are more likely to be concerned about mass facial recognition technology than older people (19% of those aged 65+).

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN GREENS, AUSTRALIAN LABOR PARTY, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA

6.5 million Australians watched the NRL Grand Final

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Oct-17

A special snap Roy Morgan SMS survey shows that 6.5 million Australians (34.5%) aged 18+ watched the 2017 NRL Grand Final and a further 1.6 million (8.5%) watched "Just the Highlights", while 10.8 million Australians (57%) did not watch the NRL decider. Of the 6.5 million Australians who watched the NRL Grand Final, 4.9 million (25.5%) primarily watched the game on TV, 330,000 (2%) watched at a friend’s house, 170,000 (1%) watched at a Pub/Hotel, 90,000 (0.5%) watched via an App/Website, 80,000 (0.5%) were at ANZ Stadium while a further 90,000 (0.5%) watched in a different way and 860,000 (4.5%) did not say. Analysis by State shows that 2.4 million people in New South Wales watched the NRL Grand Final, as well as 2 million Queenslanders and 1.4 million Victorians, while analysis by gender shows that more men (3.6 million) than women (2.9 million) watched the NRL Grand Final and a further 820,000 men and 830,000 women watched "Just the Highlights".

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ROY MORGAN RESEARCH LIMITED, NATIONAL RUGBY LEAGUE, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, NORTH QUEENSLAND COWBOYS

8.4 million Australians watched the AFL Grand Final

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Oct-17

A special snap Roy Morgan SMS survey shows that 8.4 million Australians (44.5%) aged 18+ watched the 2017 AFL Grand Final and a further 1.8 million (9.5%) watched "Just the Highlights", while 8.7 million Australians (46%) did not watch the AFL’s biggest game. Of the 8.4 million Australians that watched the AFL Grand Final, over 5.7 million (30.5%) primarily watched the game on TV, 1 million (5.5%) watched at a friend’s house, 360,000 (2%) watched at a Pub/Hotel, 100,000 (0.5%) watched via an App/Website, 100,000 (0.5%) were at the MCG while a further 230,000 (1%) watched in a different way and 820,000 (4.5%) did not say. Analysis by State shows that 3.3 million Victorians watched the AFL Grand Final, nearly twice as many as in New South Wales (1.7 million), while analysis by gender shows that more men (4.6 million) than women (3.8 million) watched the AFL Grand Final and a further 1.0 million men and 850,000 women watched "Just the Highlights".

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, RICHMOND FOOTBALL CLUB, ADELAIDE CROWS FOOTBALL CLUB

Netflix hits new high in Australia – 7.6 million

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Sep-17

A Roy Morgan Single Source survey shows that an estimated 7,558,000 Australians aged 14+ (37.7%) had subscription video-on-demand provider Netflix in the three months to June 2017, up from 4,453,000 (22.6%) in the March 2016 quarter. The growth in Netflix’s potential audience is the result of strong growth of household subscriptions to the SVOD in 2017, with 2,981,000 Australian homes (31.8%) now subscribed, up from 1,713,000 homes (18.6%) in the March 2016 quarter. In comparison, viewership in an average seven days of market-leading Network 7 fell 2.3% to 64.4%. Network 9 was down 4.1% to 60.1% and Network 10 dropped 1.7% to 50.4%. The results for the Government broadcasters were mixed, with viewership of the ABC down 3.3% to 56.3% while viewership of SBS rose 0.7% to 43.2%. Roy Morgan Research CEO Michele Levine says Roy Morgan has been measuring Netflix in Australia since its beginning just over two years ago and its exceptional growth over that period shows no signs of slowing down.

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ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED, TEN NETWORK HOLDINGS LIMITED – ASX TEN, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS)

New car buying intentions up in August – biggest gains to Toyota, Mitsubishi, Kia, VW and Skoda

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Sep-17

A Roy Morgan Single Source survey has found that 2.457 million Australians aged 14+ intend to purchase a new car in the next four years. This is an increase of 53,000 from July and is only marginally lower than the 15-year high recorded in February 2017. The survey also shows that the number of Australians intending to purchase a new car in the next 12 months has increased by 9.2% over the last quarter, to 679,000. A major driver of increased intentions over the next 12 months is that this group has a much higher level of consumer confidence than the population average. Over the August quarter, the consumer confidence level for all Australians was 113.1, whereas those intending to purchase a new car in the next 12 months had a much higher confidence level (125.2).

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ROY MORGAN RESEARCH LIMITED

King cash dethroned as cards lead a revolution at the till

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Original article by Richard Gluyas
The Australian – Page: 23 : 15-Sep-17

The ­Reserve Bank of Australia’s latest triennial customer payments survey highlights the continuing decline in the use of cash as a payment option, in favour of debit and credit cards. The proportion of consumer transactions that were carried out with cash has fallen from 70 per cent in 2007 to just 37 per cent in fiscal 2016. However, cash remains the most popular payment option for transactions costing less than $A10, while cash is still widely used by older people. There was also a 20 per cent decline in payments via cheque in 2016-17.

CORPORATES
RESERVE BANK OF AUSTRALIA

Consumers put value before price: P&G

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Original article by Sue Mitchell
The Australian Financial Review – Page: 15 : 12-Sep-17

Procter & Gamble’s MD for Australia and New Zealand, Antoine Brun, claims that Australian consumers are not as interested in price promotions as some retailers in the $A90 billion food and grocery sector seem to think. He says retailers need to reduce their discounting "message", and instead focus more on product quality and innovation. Brun notes that extensive discounting discourages product innovation. Procter & Gamble’s brands include Oral B, Duracell and Gillette.

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PROCTER AND GAMBLE AUSTRALIA PTY LTD, PROCTER AND GAMBLE COMPANY, CHEMIST WAREHOUSE, PRICELINE PHARMACY, IRI

Most general insurance policy holders renew without approaching other companies

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Sep-17

A Roy Morgan Single Source survey has found that 77.9% of Australians aged 14+ with general insurance do not approach any other company when renewing their policy. An additional 14.6% approach another company but do not change. Roy Morgan’s "General Insurance Industry Currency Report" also shows that the proportion of general insurance policy holders renewing with the same company after approaching others has increased from 11.4% in the year to July 2013 to 14.6% in the year to July 2017. The most loyal customers, based on the proportion of policy holders that renew without approaching another company, are with RACQ (85.2%), the RACV (84.1%) and RAC (83.8%). The least loyal are Budget Direct (63.3%) and GIO (67.2%).

CORPORATES
ROY MORGAN RESEARCH LIMITED, RACQ INSURANCE LIMITED, RACV INSURANCE, RAC INSURANCE PTY LTD, BUDGET DIRECT INSURANCE AGENCY PTY LTD, GIO AUSTRALIA LIMITED

It’s Official: Everything is happening later in life

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Sep-17

A Roy Morgan Single Source survey has found that Australians are living at home with their parents for longer than they did a decade ago. Some 58% of 18-19yr olds now live at home, compared to 54% in 2007, while 28% of 22-24yr olds live at home (up from 24% in 2007). Meanwhile, 42% of 30-34yr olds are renting, up significantly since 2007 (33%) and now 38% of 35-39yr olds are renting, up from 29% in 2007. Meanwhile, just under a third of Australians aged 30-34 have a home loan (33%), down from 43% in 2007, and 43% of 35-39yr olds have a home loan, down from 51% in 2007. The figures for 40-something Australians are little changed from a decade ago, with 51% of 40-44 yr olds now having a home loan (virtually unchanged from a decade ago). Now only 12% of 40-44yr olds own their home (down from 18% in 2007), and just 18% of 45-49yr olds own their home (28% in 2007). This trend is evident through older age groups.

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ROY MORGAN RESEARCH LIMITED