MARKETING RESEARCH – AUSTRALIA

Supermarket loyalty: what’s that?

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Sep-15

A Roy Morgan Single Source survey has found that 77 per cent of Australian grocery buyers visit at least two different supermarkets in an average four weeks. The survey, which was carried out in the year to March 2015, also shows that IGA has the most loyal customers, with 30% of people who mainly shop at IGA only shopping there during any given four-week period. Grocery-buyers who mainly shop at Woolworths/Safeway are the second-most likely (25 per cent) to stick with their number one supermarket, marginally ahead of Coles shoppers (24 per cent). Despite its increasing overall market share, ALDI has a much lower proportion of exclusive shoppers (seven per cent). Meanwhile, seven per cent of grocery buyers said they shopped at all four major supermarkets.

CORPORATES
ROY MORGAN RESEARCH LIMITED, IGA, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, AUSTRALIAN SAFEWAY STORES PTY LTD, ALDI STORES SUPERMARKETS PTY LTD

ANZ-Roy Morgan Australian Consumer Confidence down 6.6pts to 106.7

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Sep-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by 6.6 points to 106.7 in the week ended 6 September 2015, reaching its lowest level since July 2014. This follows three weeks where confidence remained surprisingly resilient in the face of financial market volatility, holding up above its long-run average. However, consumers clearly remain sensitive towards bad news in Australia, notably last week’s newsflow around Australia’s weak economic growth. The subindexes on economic conditions fell by 5.7 per cent and household finances fell by 4.5 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Netflix reaches 2.2 million Australians

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Sep-15

A Roy Morgan Single Source survey has found that 9.3 per cent of Australian households had access to Netflix in August 2015. This equates to more than 2.2 million Australians aged 14+. However, growth is slowing, with an additional 118,000 households subscribing to the subscription video on demand service in August. This is the lowest net gain since its first full month of Netflix’s local operations in April. It is the first time Netflix gained less than in the month before: it previously grew by 133,000 homes in May, 152,000 in June and 166,000 in July.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD

Remote control: 1 in 5 now log in when out-of-office

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Sep-15

A Roy Morgan Single Source survey has found that 20 per cent of Australian full-time workers aged 14+ accessed their work network remotely during an average four-week period in the year to June 2015. The survey also shows that 18 per cent of full-time workers use a computer to remotely access the work network, seven per cent use a mobile phone and three per cent use a tablet to do so in an average four weeks. Meanwhile, 11 per cent of full-time workers do some unpaid work from home, but this rises to 22 per cent in the case of people who access the work network remotely. Roy Morgan Research CEO Michele Levine says online work networks can be mutually beneficial to employers and employees, but the full impacts on workplace relations and productivity are yet to be realised.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Sleeping uneasy: insomnia more likely to affect women

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Sep-15

A Roy Morgan Single Source survey has found that 12 per cent of Australians aged 14+ suffered from insomnia in the year to March 2015. The survey also shows that 16 per cent of Australian women experience insomnia, compared with just eight per cent of men. Meanwhile, 33 per cent of insomniacs have a Body Mass Index (BMI) that is classified as obese, compared with 26 per cent for the average Australian. Insomniacs are also much more likely to suffer from anxiety, depression or stress than the average Australian.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Roy Morgan Research and Site Tour partner to make buying outdoor advertising easier

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Sep-15

Site Tour, the automated trading platform for "out-of-home" (OOH) advertising, and Roy Morgan Research, the industry standard for planning media buying, have announced a new partnership that will enable advertisers to plan, select and book OOH campaigns using the best audience data available in Australia. Roy Morgan Research’s Helix Personas will be embedded into Site Tour’s OOH buying platform. Helix Personas is a consumer profiling, segmentation and data integration tool that combines psychographic, media consumption and behavioural analytics into 56 identifiable Personas across seven Communities. Roy Morgan Research will consider extending its partnership with Site Tour beyond local shores in the near future.

CORPORATES
ROY MORGAN RESEARCH LIMITED, SITETOUR PTY LTD, THE BOSTON CONSULTING GROUP PTY LTD

ANZ-Roy Morgan Australian Consumer Confidence Consolidates

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Sep-15

ANZ-Roy Morgan Consumer Confidence rating for Australia rose by 0.3 per cent to 113.3 in the week ended 30 August 2015. This is the third consecutive week where confidence has remained above its long term average. Views on "economic conditions in the next five years" were up 1.8 per cent when compared with the previous week. The outlook for "economic conditions in the next year" fell 4.9 per cent, declining to the lowest level in eight weeks. Consumers’ views of their "financial situation in the next year" rose 3.9 per cent when compared with the previous week.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

ANZ-Roy Morgan Australian Consumer Confidence – Virtually Unchanged at 113.0

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Aug-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by 0.2 per cent to 113.0 in the week ended 23 August 2015. This leaves confidence around its long run average and similar to levels seen a year ago (-0.4 per cent). The fall in confidence was driven by views on ”economic conditions in the next five years” (down 1.2 per cent), ”finances in the next year” (down one per cent), and ”finances compared to a year ago” (down 0.5 per cent). Increases were recorded in ”economic conditions in the next year” and ”time to purchase a household item”. In comparison to a year ago, consumers’ confidence about economic conditions looks bleak. Views on ”economic outlook for the next year” are down 5.4 per cent and views on ”economic conditions in the next five years” are down 2.6 per cent. This is consistent with the equity market, which is down over seven per cent from a year ago.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Australians’ AFL viewing fragments across Free TV, Pay TV and streaming via app on mobile devices

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Aug-15

Roy Morgan Single Source research in the 12 months to June 2015 shows that 2,321,000 Australians (14+) especially choose to watch Australian Football League (AFL) matches broadcast on Channel Seven, down from 2,628,000 in the 12 months to June 2013. The survey also found that 891,000 especially choose to watch Foxtel’s dedicated AFL channel Fox Footy, up from 841,000 in 2013, while 384,000 used Telstra’s AFL Live Official App in an average four weeks, up from 254,000 in 2013. Over the past two years, there has been a clear fragmentation of audiences across free TV, pay TV and live streaming: in 2013, over two-thirds of Fox Footy viewers (68 per cent) and AFL Live Official App users (67 per cent) also cited Channel Seven’s matches among those they especially choose to watch. Today, there is less overlap – meaning greater fragmentation: 59 per cent of Fox Footy viewers and 54 per cent of App users also choose to watch matches on Channel Seven. The overlap between Fox Footy and the AFL Live Official App has also declined, from 32 per cent of app users in 2013 to 24 per cent now.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, AUSTRALIAN FOOTBALL LEAGUE, SEVEN NETWORK LIMITED, NATIONAL RUGBY LEAGUE, NEWS CORP AUSTRALIA PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, FOXTEL MANAGEMENT PTY LTD

More Australians now read catalogues than metro newspapers

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Aug-15

A Roy Morgan Single Source survey has found that catalogues continue to expand their reach, with more Australians (14+) now reading catalogues during an average week than either Newspapers (excluding Local/Community) or Local/Community Newspapers. The survey shows that almost 10.5 million Australians read or looked into one or more catalogues during an average week in the year to June 2015, back up to a level not seen since 2012, and the growth looks set to continue. From over 11 million in 2011, catalogue readership declined to around 9.5 million Australians in 2013. But catalogue readership rebounded, bucking the continuing downward trend for newspapers. At the end of last year, catalogue readership surpassed that for non-community Newspapers, and the gap has continued to widen. Today, catalogues reach over 600,000 more readers in an average seven-day period than these newspapers, and around 4.3 million more than local/community newspapers. The combined net weekly reach of all newspapers including local and community papers in the year to June 2015 is 12.3 million Australians, down from 14.6 million in the year to June 2012.

CORPORATES
ROY MORGAN RESEARCH LIMITED