MARKETING RESEARCH – AUSTRALIA

Leakage and larceny as supermarkets compete, with online grocery shopping the next big battleground

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Jul-20

Australians spent $94.6 billion in supermarkets in the year to March 2020. Data from Roy Morgan’s latest Fresh Food & Grocery Report shows that, between them, the Woolworths Group and the Coles Group took 67.5% of that total. Woolworths has the larger share of overall spend, but Coles isn’t too far behind. However, when it comes to online grocery shopping, which has shaped up as the next major battleground, the difference is marked. At ease buying many other things online, Australians have long preferred to do their grocery shopping in person. By March 2020, as the COVID-19 pandemic took hold, only 3% of the nation’s total supermarket spend was taking place online. Woolworths accounted for 57.4% of all online supermarket spending, compared to Coles’ 26.1%. The arrival of the pandemic turbocharged the move to online grocery-buying to such a degree that demand could not be met and services were temporarily restricted. With lockdown no longer in place except in specific Melbourne locations, shoppers have increasingly returned to physical locations throughout Australia, but it is likely that many of those who recently made the move to online groceries will continue to use that option, at least some of the time.

CORPORATES
ROY MORGAN LIMITED, COLES GROUP LIMITED – ASX COL, WOOLWORTHS GROUP LIMITED – ASX WOW

11 million Australians visit pubs – mostly for a good feed

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Jul-20

New Roy Morgan data shows that pre-COVID-19, 11 million Australians aged 14+ (52%) were visiting pubs (hotels) for meals or for a drink in an average three months, up from 10 million four years ago. Most visitors to these establishments (9.5 million) go primarily for food. There are also 5.2 million people who do so for the sole purpose of having a drink, while around 3.8 million enjoy visiting pubs for both of these activities at different times. On a State-based level it is South Australians (62%) and Tasmanians (59%) who are proportionally most likely to visit pubs, followed by people in Victoria (54%) and New South Wales (52%). People in Gen X are the leading age group for Australia’s pubs, with nearly 2.76 million (57%) visiting them. Other generations aren’t far behind, with 2.68 million Millennials (54%), 2.4 million Baby Boomers (52%) and 2.4 million in Gen Z (52%) visiting pubs. These findings are from the Roy Morgan Single Source survey in the year to March 2020, derived from in-depth interviews with over 1,000 Australians each week and around 50,000 Australians per year.

CORPORATES
ROY MORGAN LIMITED

NEO-Millennials provide hope to health funds

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Jul-20

New private health insurance data from Roy Morgan shows that just 44 per cent of Australians had hospital cover at the end of March, the lowest since 2007. With a focus on Millennials, the data shows that 42% of Millennials pay for hospital cover. This rises to 57% in the case of new economic order (NEO) Millennials, compared with just 27% of traditional Millennials. NEO-Millennials spend more, are highly educated and early adopters of technology. In total, 91% of NEO-Millennials have some kind of insurance, compared to just 76% of traditional Millennials. Conversely, traditional Millennials – who give younger Australians a bad name in health insurance – are less educated, unable or unwilling to spend, and technology laggards. These findings are from the Roy Morgan Single Source survey, derived from in-depth interviews with over 1,000 Australians each week and around 50,000 Australians per year.

CORPORATES
ROY MORGAN LIMITED

Women dominate Australia’s vitamins, minerals and supplements market

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Jul-20

New Roy Morgan data shows that 8.24 million Australians aged 14+ (39%) buy vitamins, minerals or supplements in an average six months, up from 7.95 million four years ago. However, taking into account Australia’s population growth since 2016, the proportion of Australians buying these products has declined since 2016. Women comprise the bulk of Australia’s vitamins, minerals or supplements market; 4.88 million women (46%) buy these products, compared to only 3.36 million men (33%). These trends hold up for women and men of all ages but are most pronounced for Australians aged 25 and over. Meanwhile, Chemist Warehouse stands out as the first choice for people buying vitamins, minerals or supplements. Now over 45% of people buying these goods go to Chemist Warehouse, up from 39% four years ago. These findings are from the Roy Morgan Single Source survey, derived from in-depth interviews with over 1,000 Australians each week and around 50,000 Australians per year.

CORPORATES
ROY MORGAN LIMITED, CHEMIST WAREHOUSE

Premium consumers offer a glimmer of hope to struggling car industry – Porsche tops the list

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Jun-20

The latest analysis of Roy Morgan’s automotive buying intentions data shows that Australia’s premium consumers are set to drive new vehicle sales in the next four years. According to Roy Morgan data a new economic order of premium consumers (NEOs) could breathe life into the nation’s struggling car industry. One-in-seven NEOs (14.9%) intended to buy a new vehicle in the next four years during the March 2020 quarter – 54% above the comparable figure for all Australians (9.6%). Notably, the top 50% of NEOs – known as Super NEOs – are almost 80% more likely than the average Australian to buy a new car in the next 4 years. Conversely, Australia’s 10 million traditional consumers are 30% less likely than the population to buy a new car in the next 4 years. Aspiring NEOs, with the NEO mindset but not the buying power, are more likely than Traditionals, but less likely than NEOs, to be planning to buy a car in the next four years.

CORPORATES
ROY MORGAN LIMITED

AFL restarts with the edge over NRL for TV viewers

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Jun-20

The latest data from Roy Morgan shows that over 7.4 million Australians aged 14+ (36%) watch AFL matches on TV. Significantly more Australians watch the AFL on TV than watch Sydney-based rival the NRL (6 million), although both have declined in recent years. A year ago over 7.5 million Australians said they watched the AFL on TV and this number has dropped by over 100,000 for the latest research conducted in the 12 months to March 2020. The AFL is more popular with both genders than the NRL. More than 4.2 million men watch the AFL on TV compared to 3.6 million that watch the NRL; over 3.2 million women watch the AFL on TV compared to almost 2.4 million that watch the NRL. TV viewership of the AFL is strongest amongst older Australians. Over 40% of Australians aged 50+ watch the AFL on TV, including 1.97 million aged 50-64 and 1.71 million aged 65+. Meanwhile, 2.78 million people watch the AFL Women’s competition on TV, up from 2.42 million a year ago – an increase of 360,000. There have been increases for both genders and across all age groups. This new data comes from the Roy Morgan Single Source survey, derived from in-depth interviews with over 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE

Movement at Taronga Zoo slow to pick-up since June 1 opening

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Jun-20

A special analysis of movement data at Taronga Zoo shows visitation picking up since the re-opening of the Sydney landmark on 1 June, but still well below the levels seen during the early part of the year, particularly in February and early March. Taronga Zoo closed its doors to visitors on March 25 as COVID-19 restrictions were introduced across New South Wales, and it remained closed throughout April and May. Movement at the Zoo had already dropped significantly in the week before the closure as Australians began practicing social distancing. Roy Morgan has partnered with leading technological innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we emerge from the restrictions imposed in response to the COVID-19 pandemic. The number of devices – a good proxy for visitors – at Taronga Zoo was negligible during the period of closure to visitors but picked up slowly during the first three weeks of June.

CORPORATES
ROY MORGAN LIMITED, TARONGA ZOO

CBA leads small business banking satisfaction during COVID-19 shutdowns

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Jun-20

New research from Roy Morgan shows that small business owner banking satisfaction for the four major banks was at 71% in the 12 months to April, an increase of 0.9% points from the year to March as shutdowns were enforced across the Australian economy. Satisfaction increased for all four major banks and was highest in the year to April for the Commonwealth Bank at 74.6%, up 0.9% points on the corresponding figure for March. However, the biggest increase was for ANZ which increased 1.1% points to 64.2% while there were also increases in satisfaction for both Westpac and NAB. These are the latest findings from interviews with 2,359 small businesses owners as part of the Roy Morgan Business Owner Satisfaction Monitor regarding their level of satisfaction with the financial institution they deal with.

CORPORATES
ROY MORGAN LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB

Movement at Melbourne’s Botanic Gardens back to normal levels – led by Metrotechs

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Jun-20

A special analysis of movement data at Melbourne’s Botanic Gardens shows a steady pick-up in visitation in the number of devices seen at the inner-city park over the last month, since reaching a low point in late April. Roy Morgan has partnered with leading technological innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we emerge from the restrictions imposed in response to the COVID-19 pandemic. The number of devices – a good proxy for visitors – seen at the Botanic Gardens hit low-points during the lockdown in early April, around Easter, and also at the end of April as the focus turned towards a gradual lifting of restrictions. Since late April there has been a steady increase in movement at the Botanic Gardens. During the summer months early in 2020 three-quarters of the movement data for the Botanic Gardens was drawn from the big spending Leading Lifestyles and Metrotechs Helix Personas communities, and this majority has increased to 83% in the most recent week available. This increase has been entirely driven by Metrotechs who now comprise 50% of the movement data, up from 40% during summer. Movement data for Leading Lifestyles is virtually unchanged at 33%.

CORPORATES
ROY MORGAN LIMITED, UBERMEDIA

High satisfaction ratings for chemists and pharmacies as Australia faced bushfires and then the COVID-19 pandemic

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Jun-20

Research conducted by Roy Morgan in the year to March 2020 shows that 12 million Australians (57%) shop at chemists/pharmacies in an average four weeks. The leading stores, including Priceline Pharmacy, My Chemist, TerryWhite Chemmart and Chemist Warehouse, each have well over 1 million customers. Roy Morgan CEO Michele Levine says that the good news for chemists and pharmacies is that the 12 million customers of Australia’s chemists/ pharmacies rate their customer satisfaction amongst the highest of any of the more than 30 industries Roy Morgan measures on a weekly basis. Overall customer satisfaction for chemists/pharmacies averages a very high 90.5% and is in third position out of 32 industries. Chemists/Pharmacies rank behind only car manufacturers (92.3%) and hardware stores (90.8%). This high satisfaction for the industry is across the board and the top eight chemists and pharmacies are separated by a total of only 5% points.

CORPORATES
ROY MORGAN LIMITED