MARKETING RESEARCH – AUSTRALIA

Hybrid and fully electric vehicles now considered as serious alternatives to petrol

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Dec-18

A Roy Morgan Single Source survey shows that 52.2% of Australian drivers would now seriously consider buying a hybrid vehicle, compared with 48.8% a year ago. Interest in buying a fully electric vehicle has increased from 31.6% to 36.2% over the last 12 months. The overall consideration for electric based vehicles (hybrid or fully electric) is now 56.1%, an increase from 52.4% last year and well ahead of the nearest alternative, diesel on 45.5%. Diesel and LPG had been seen as the main alternatives to petrol up to 2015, but both have shown a declining trend over the last three years. Meanwhile, an estimated 77.5% of vehicles currently run on petrol, but this is likely to decline as only 63.7% of drivers say that their next vehicle is most likely have a petrol engine. These are some of the latest results from Roy Morgan’s ‘Automotive Currency Report’, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own home, including over 37,000 drivers aged+18.

CORPORATES
ROY MORGAN LIMITED

Property and share market slump likely to delay retirement plans for over 420,000 Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Dec-18

New research from Roy Morgan shows that the number of Australians who intend to retire in the next 12 months is estimated at 426,000, a 30% increase on the level seen in 2008 when it was 328,000. Men currently represent 220,000 intending retirees. Meanwhile, the average gross wealth (total assets excluding owner-occupied homes) of intending retirees is $331,000, up from $237,000 since 2008. Up to now, superannuation has been playing an increasing role in retirement funding and currently represents 69% of the gross wealth of intending retirees, up from 53% in 2008. Although the average debt level for this group is currently only $26,000, it does reduce their average net wealth to $305,000, which is generally inadequate for self-funded retirement. The overall conclusion is that intending retirees will be relying on government benefits for some time yet, given the fact that the Association of Superannuation Funds of Australia estimates that an individual would need $545k and a couple $640k for a ‘comfortable lifestyle’. Roy Morgan’s Single Source survey is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes, including over 400 who intend to retire in the next 12 months.

CORPORATES
ROY MORGAN LIMITED, THE ASSOCIATION OF SUPERANNUATION FUNDS OF AUSTRALIA LIMITED

Bunnings enters Christmas period on top for satisfaction

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Dec-18

New research from Roy Morgan shows that 89.8% of Australian hardware store customers were satisfied in the 12 months to October 2018, an increase of 2.4% year-on-year. Satisfaction with market leader Bunnings increased 1% point to 90%, holding off an increase of 2% by Mitre 10 to 89%. Home Hardware is in third place on 88% (down 1% for the year), followed by True Value Hardware on 83%. These are the latest results from Roy Morgan’s ‘Hardware Store Satisfaction Report’, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their homes, including over 9,000 interviews with people who have shopped in a hardware store in the last four weeks.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, MITRE 10 LIMITED, HOME HARDWARE, TRUE VALUE HARDWARE LIMITED

Huawei & Oppo fastest growing mobile phone handsets

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Dec-18

A Roy Morgan Single Source survey shows that 471,000 Australians aged 14+ owned Huawei mobile phone handsets in the 12 months to September 2018, which represents growth of 87% over the last two years. Meanwhile, 368,000 Australians now own an Oppo handset. However, Australia’s most widely-held handset is again the Apple iPhone, which is used by over 8.6 million Australians (up 16% on two years ago). The handsets of key rival Samsung are used by over 5.6 million Australians in 2018, virtually unchanged on two years ago. Meanwhile, analysis using Roy Morgan’s Helix Personas consumer segmentation and data integration tool shows that a fifth of Australians who own Huawei handsets are members of the Metrotechs community, while a quarter of Australians owning Oppo handsets are in the Fair Go community and 22% are in the Hearth & Home community.

CORPORATES
ROY MORGAN LIMITED, HUAWEI TECHNOLOGIES COMPANY LIMITED, OPPO ELECTRONICS CORPORATION, APPLE INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED

Over 1 million visit comparison sites Finder and Choice

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Dec-18

New research from Roy Morgan shows that over three million Australians aged 14+ (or almost 15%) visit a comparison website in an average four weeks. Finder.com.au is visited by over 1.2 million Australians in an average four week; it is closely followed by Choice.com.au, which is visited by over 1 million. Other leading comparison websites include Canstar/Canstar Blue (visited by nearly 730,000 Australians in an average four weeks), Comparethemarket.com.au (visited by almost 430,000) and iSelect (visited by just under 400,000 Australians). These results are based on in-depth Roy Morgan Single Source interviews with more than 38,000 Australians during the nine months to September 2018.

CORPORATES
ROY MORGAN LIMITED, FINDER.COM.AU, CHOICE.COM.AU, CANSTAR PTY LTD, CANSTAR BLUE PTY LTD, COMPARE THE MARKET PTY LTD, ISELECT LIMITED – ASX ISU

Foodland edges out Aldi for customer satisfaction

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Dec-18

New research from Roy Morgan shows that customer satisfaction with Foodland in the six months to October was 91%, giving the South Australia-based supermarket a third straight monthly win ahead of Aldi on 89%. Coles is on 85%, just ahead of Woolworths on 84% with IGA taking fifth position on 80%. The overall supermarket customer satisfaction across the industry was 85%, representing an overall decline of 6% in customer satisfaction compared to this time a year ago. These are the latest results from Roy Morgan’s ‘Retail Satisfaction Report-Supermarkets’, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own home, including over 11,000 main supermarket shoppers.

CORPORATES
ROY MORGAN LIMITED, FOODLAND SUPERMARKETS, ALDI STORES SUPERMARKETS PTY LTD, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS, IGA

Fasta Pasta retains top spot for customer satisfaction

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Dec-18

Fasta Pasta has held off strong competition from the Grill’d burger chain in October to win its fourth monthly Roy Morgan Customer Satisfaction Award in a row. The quick-serve Italian food chain, which operates mainly in South Australia and Queensland, had a 95% total satisfaction rating – the proportion of customers who were ‘very’ or ‘fairly’ satisfied with their store experience. The Satisfaction Awards are based on data collected as part of Roy Morgan’s Single Source Survey, which involves in-home, face-to-face interviews with more than 50,000 respondents per year, including more than 8,000 answering detailed questions on their experience of quick-service restaurants.

CORPORATES
ROY MORGAN LIMITED, FASTA PASTA FAMILY RESTAURANTS PTY LTD, GRILL’D PTY LTD

Mortgage customer satisfaction highest when obtained directly from bank branch

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Dec-18

New research from Roy Morgan shows that Australian home loan customers who obtained their loan in person at a bank branch had a satisfaction rating of 78.7% in the six months to October 2018, compared to 74.2% for customers who used a mortgage broker. Other channels also had lower satisfaction, including mobile bankers (75.3%) and telephone (77.7%). It is important to note that even among more recent home loans (held for under six years), satisfaction with going into a branch to obtain the loan was 80.9% compared to 76.1% for mortgage brokers. The satisfaction of mortgage broker customers of the big four banks is well below the rating given by those that have obtained their loan in person at a branch. The biggest gap in satisfaction is among ANZ mortgage customers, where those using a broker have only 63.4% satisfaction, compared to 76.2% for those who used a branch directly. Of the major home loan banks, Bendigo Bank is clearly the satisfaction leader when dealing in person at a branch with 91.2%. Satisfaction with home loan customers using mortgage brokers is highest for St George (86.9%). Roy Morgan’s Single Source survey is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes, including over 12,000 mortgage holders.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, BENDIGO BANK, ST GEORGE BANK LIMITED

1.3 million Australians considering opening new bank accounts in next 6 months

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Dec-18

A Roy Morgan Single Source survey, which was undertaken in the 12 months to October 2018, shows that 1.3 million Australians aged 14+ (6.4%) are considering opening a new bank account in the next six months. This compares with 1.31 million in the year to October 2017. Some 341,000 Australians (26.3%) who are considering opening a new account in the next six months say that they are likely to do so with the CBA. The ANZ is in second place with 188,000 (14.5%), followed by Westpac (152,000) and NAB (125,000). Among the banks outside of the big four, ING is the best performer with 86,000, followed by Bendigo Bank with 66,000. The Single Source survey is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes, including over 2,500 with people who are considering opening a new bank account.

CORPORATES
ROY MORGAN LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, ING BANK (AUSTRALIA) LIMITED, BENDIGO BANK

Melbourne leading holiday destination ahead of Sydney

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Dec-18

A Roy Morgan Single Source survey has found that over 12 million Australians aged 14+ (59%) intend to visit a domestic holiday destination and stay at least one night on their next trip. Melbourne is again the leading holiday destination, with over 1.5 million Australians intending to stay for at least one night in the Victorian capital on their next trip. It is followed by Sydney (880,000) and Brisbane (over 570,000). Other popular domestic holiday destinations include the Great Ocean Road (522,000), the North Coast of New South Wales (521,000) and the Hunter Valley, Newcastle, Lake Macquarie and Gloucester region (437,000). Analysis using Roy Morgan’s Helix Personas consumer segmentation and data integration tool shows that Aspirationals are more likely to choose Melbourne as a domestic holiday destination than other Helix Personas Communities whereas Australians in the Hearth & Home Community are more likely than other communities to choose Sydney, Brisbane and Perth.

CORPORATES
ROY MORGAN LIMITED