MARKETING RESEARCH – AUSTRALIA

Kia joins Osaka & Djokovic as Australian Open winners

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Feb-19

A Roy Morgan Single Source survey shows that nearly 3.5 million Australians aged 14+ (or 17%) associate the Australian Open’s major sponsor Kia with the year’s first Grand Slam tournament. In addition, nearly 2 million Australians aged 14+ (10%) associate the Australian Open’s associate partner ANZ with the tournament. Leading sports apparel companies Adidas and Nike – which both personally sponsor several leading tennis players – are associated with the Australian Open by 9% and 8% of Australian respectively. Meanwhile, nearly a third of Australians who play tennis (32%) associate Kia with the Australian Open and 19% associate ANZ with the tournament. Once again sports apparel companies Adidas (14% of tennis players) and Nike (13%) are regarded by many tennis-playing Australians as being associated with the tournament, while official sponsors Emirates (7%), Dunlop (4%) and Optus (4%) are also widely associated with the Australian Open by those Australians who play the sport.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN OPEN TENNIS, KIA MOTORS CORPORATION, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, ADIDAS AUSTRALIA PTY LTD, NIKE INCORPORATED, EMIRATES AIRLINES, DUNLOP TYRES, SINGTEL OPTUS PTY LTD

Supermarkets increase dominance in fresh food

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Feb-19

Australia’s total fresh food market (comprising meat, bread, deli, fruit, vegetables and seafood) now has an annual retail value of $38.8bn. Supermarkets currently hold 71.4% of this market, up from 69.0% 12 months ago and representing a continuation of a long-term trend. Woolworths has increased its lead over Coles in the 12 months to September 2018, with a market share gain in fresh food of 1.0% points (to 27.4%), compared to a gain of 0.6% points for Coles (to 24.6%). Aldi showed the second biggest gain, being up 0.8% points to 9.8%, leaving it in third place and well ahead of IGA on 6.0%. Of the smaller fresh food retailers, butchers showed the biggest decline, down 1.1% points to 7.0%, followed by fruit shops, down 0.7% points to 6.7%. These are some of the latest findings from Roy Morgan’s ‘Supermarket & Fresh Food Currency Report-September 2018’, which is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes, including detailed questionnaires of over 12,000 grocery buyers.

CORPORATES
ROY MORGAN LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS, ALDI STORES SUPERMARKETS PTY LTD, IGA

Satisfaction with banks improving

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Feb-19

New results from Roy Morgan shows that customer satisfaction with Australia’s banks rose to 78.2% in the six months to December 2018, compared with 78.1% in the six months to November. This in turn was up from 78.0% in October. These two positive months are in contrast to the nine months of declines up to October during the Royal Commission, with satisfaction showing a decline of 3.2% points over this period. Satisfaction with banks remains above the long-term average of 74.3% calculated since 2001 and well up on the 58.7% in January 2001. Of the 10 largest consumer banks, only ING (up 4.1% points) and Bendigo Bank (up 0.5% points) have shown increased satisfaction from prior to the commencement of the Royal Commission. The CBA retains its position of having the highest satisfaction among the big four with 77.1%, ahead of NAB (75.0%), ANZ (74.2%) and Westpac (72.0%). Roy Morgan’s ‘Customer Satisfaction-Consumer Banking in Australia’ is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes, including over 4,000 bank customers per month.

CORPORATES
ROY MORGAN LIMITED, ING BANK (AUSTRALIA) LIMITED, BENDIGO BANK, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA. ROYAL COMMISSION INTO MISCONDUCT IN THE BANKING, SUPERANNUATION AND FINANCIAL SERVICES INDUSTRY

Aussies give stamp of approval to Australian-made goods

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Jan-19

A Roy Morgan Single Source survey shows that 90% of Australians aged 14+ say they are more likely to buy products made in Australia, up from 88% four years ago. The survey, which was conducted in the 12 months to September 2018, also shows that 60% of Australians are more likely to buy products made in New Zealand, up 7% points from 2014. Likewise, 54% of Australians are more likely to buy products made in Canada, up from 45% four years ago. However, just 34% of Australians said they’d be more likely to buy products made in China, down 1% point from four years ago. Roy Morgan CEO Michele Levine says that although the number of Australians who are more likely to buy a product that is ‘made in Australia’ is very high across all age groups, those in Generation X (92%) and Baby Boomers (91%) are more likely to prefer Australian-made products than other generations.

CORPORATES
ROY MORGAN LIMITED

Declining intentions to take out health insurance

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Jan-19

The latest Roy Morgan ‘Private Health Insurance Intender Profile Report’ September 2018 shows that 1.31 million Australians who currently do not have private health insurance intend to take it out over the next 12 months. This represents the lowest number over the last five years and is down by 17.1% (from 1.58 million) from the intention level over the same period 12 months ago. In order to improve the chances of converting health insurance intenders to fund members there is a need to understand in-depth who they are and what drives them. Intenders are dominated by the under-35 age groups with 55.4%. The 14-to-24 segment is the largest group with 28.4%, followed by the 25-to-34 year olds with 27.0%. Both of these age groups are well over-represented compared to their overall population share.

CORPORATES
ROY MORGAN LIMITED

Why have private health insurance?

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Jan-19

New research by Roy Morgan shows that 70.9% of Australians aged 14+ with health insurance agree that ‘above all else, private health insurance is about knowing that you will be able to cover the cost of big medical expenses if they arise’. This has declined from 77.5% over the past four years, but it remains the top priority for fund members. The number of people who agree that ‘health insurance gives me peace of mind’ has fallen from 74.5% to 68.1% over the last four years. The biggest drop in agreement over the last four years was for ‘it is essential to have private health insurance’, which has declined by 10.0% points to 56.2%. Roy Morgan’s Single Source Survey is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including detailed questioning of over 8,000 with members of health insurance funds.

CORPORATES
ROY MORGAN LIMITED

Majority of Australians now use digital payments – a potential threat or opportunity?

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Jan-19

New research by Roy Morgan shows that awareness of digital payments among Australians aged 14+ has reached 93.9%, and 72.4% have used at least one digital payment method over an average 12 months. The survey also shows that 7.2% of Australians have used ‘buy now, pay later’ systems such as Afterpay in the last 12 months, while 6.8% have used fintechs such as Android Pay and Google Wallet. Banks’ own mobile payments systems were used by 5.8% of Australians over this period. Meanwhile, 59.1% used bill payment services and 33.9% used online payment platforms such as PayPal. Roy Morgan’s ‘Digital Payment Solutions Currency Report’ November 2018 represents some of the findings from the Single Source survey, which is based on in-depth interviews conducted face-to-face with over 50,000 consumers in their home.

CORPORATES
ROY MORGAN LIMITED

Industry funds the likely beneficiaries of proposed superannuation changes

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Jan-19

New findings from Roy Morgan show that the level of satisfaction with the financial performance of industry superannuation funds was 61.8% in the six months to November 2018, compared with 57.2% for retail super funds. Satisfaction with industry funds has increased by 2.6% over the last year, while satisfaction with retail funds has declined by 0.3%. Eight of the top 10 performing funds, based on satisfaction with financial performance, were industry funds over the six months to November. The highest rating was for Catholic Super with 70.5%, followed by Unisuper on 69.7%. The only retail funds to make it into the top 10 were ASGARD with 65.1% and Macquarie with 63.7% satisfaction, but both were below the average of 65.5% for the top 10. These are the latest findings from Roy Morgan’s ‘Satisfaction with Financial Performance of Superannuation in Australia Report’ November 2018, which is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes, including over 30,000 with superannuation.

CORPORATES
ROY MORGAN LIMITED, CATHOLIC SUPER, UNISUPER LIMITED, ASGARD SUPER, MACQUARIE SUPER

Far more Australians expect a troubled than a peaceful 2019

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Jan-19

A special Roy Morgan web survey shows that 38% of Australians aged 18+ think 2019 will be a ‘more troubled year’ for the world than 2018. The survey, which was undertaken in mid-December, shows that just 10% of Australians expect 2019 to be a ‘more peaceful year’. Some 40% of Australian men expect 2019 to be a ‘more troubled year’ than 2018, compared with 35% of women; in contrast, 11% of women and 10% of men expect 2019 to be a ‘more peaceful year’ than 2018. Roy Morgan CEO Michele Levine notes that the historical trend over the last 35 years shows that respondents in Australia are always convinced the next year will be a ‘more troubled year’ rather than a ‘more peaceful year’.

CORPORATES
ROY MORGAN LIMITED

Australians expect 2019 will be better than 2018

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Original article by Roy Morgan
Market Research Update – Page: Online : 14-Jan-19

A special Roy Morgan survey taken in mid-December shows 44% of Australians think 2019 will be ‘better’ than 2018, 32% say 2019 will be ‘the same’, only 14% say 2019 will be ‘worse’ and 10% don’t know. Australians are far more positive about 2019 than they were a year ago when asked about 2018, when only 31% said 2018 would be ‘better’ than 2017, a record low. Roy Morgan CEO Michele Levine says Australians have entered 2019 in a more positive frame of mind than a year ago, with 44% expecting 2019 will be ‘better’ than 2018 an increase of 13% points from a year ago. Levine notes the first half of 2019 is set to be dominated by political issues, with the New South Wales State election scheduled for late March, and a federal election expected only a few weeks later in mid-May.

CORPORATES
ROY MORGAN LIMITED