MARKETING RESEARCH – AUSTRALIA

Superannuation unlikely to be adequate for most workers in retirement

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Nov-18

A Roy Morgan Single Source survey has found that only 18% of Australians aged 14+ with superannuation contributed beyond the compulsory level in the year to October 2018. This compares with 23% in the year to October 2009. The proportion of male workers who contribute to their superannuation beyond the compulsory level has fallen from 24.5% to 18% over this period, while the proportion of female workers who make additional contributions has fallen from 21.1% to 18.1%. The survey also shows that 35.2% of Australians in the 55-64 age group make additional super contributions well ahead of workers aged 65+ (30.7%) and 45 to 54 year olds (24.4%). Just 4.0% of those aged 14-24 make additional contributions. The Single Source Survey is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including over 23,000 workers with superannuation.

CORPORATES
ROY MORGAN LIMITED

Almost 1 million Australians now play basketball

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Nov-18

A Roy Morgan Single Source survey shows that nearly 1 million Australians now play basketball either regularly or occasionally. The survey also shows that 667,000 of Australia’s basketballers are men, while 324,000 are women. More than half of Australia’s basketballers are under 25 years old, with 298,000 aged under 18 years old and a further 285,000 aged 18-24. Amongst their older peers a similar number are aged either 25-34 years old (186,000) or aged 35-49 years old (199,000). Only 23,000 Australians aged 50+ play basketball. Analyisis using Roy Morgan’s Helix Personas consumer segmentation and data integration tool shows that members of the Aspirationals (8.4%), Metrotechs (6.8%) and Doing Fine (5.2%) communities are all more likely to be basketballers than regular Australians.

CORPORATES
ROY MORGAN LIMITED

The launch of the new monthly Take 5 magazine has Take 5 readership over 1 million for first time

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Nov-18

A Roy Morgan Single Source survey shows that the launch of the new monthly "Take 5" magazine early in 2018 has proven a winner. Some 736,000 Australians read the monthly magazine in the four months to September, while readership of the traditional weekly magazine was 520,000. A total of 1,016,000 Australians read either the weekly or monthly magazine in the four months to September. The research also shows that only 242,000 Australians read both magazines, with the majority of readers of the new monthly magazine not being existing readers of the weekly magazine. A positive outcome from the launch of "Take 5 Monthly" is that the new magazine has attracted a far higher male readership; 28.8% of its readership are men, compared to only 19.4% of "Take 5 Weekly" magazine’s readership. Roy Morgan CEO Michele Levine says the positive impact that "Take 5 Monthly" has had so far shows that the ability to leverage a well-known title to launch a magazine with similar content and an existing audience can not only appeal to the traditional readers of a magazine but also attract a new readership willing to give an old favourite another look.

CORPORATES
ROY MORGAN LIMITED, BAUER MEDIA AUSTRALIA PTY LTD

Roy Morgan partners with Mobilewalla to create Australia’s largest device-based engagement and data enrichment platform

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Oct-18

Thousands of Roy Morgan segments are now available across seven million Australian mobile devices to enable brand advertisers and media agencies to optimise the planning and buying of their next mobile campaign. Roy Morgan and Mobilewalla have announced a strategic partnership, leveraging Roy Morgan’s unique industry-based consumer segments together with Mobilewalla’s panel of more than seven million mobile devices in Australia, one million devices in New Zealand, and 20 million devices in Indonesia. These mobile devices can be engaged not only based on the location of the device, but also using thousands of Roy Morgan segments such as Helix Personas. Engagement is available through a wide range of DSPs including Google DBM, the Trade Desk, and the Adobe network. The platform can also be used to append the Roy Morgan customer segments and mobile-based behavioural data to clients’ own mobile device pools, effectively enriching their own device data. These devices can then be served advertising based upon time and location.

CORPORATES
ROY MORGAN LIMITED, MOBILEWALLA

Electricity customer satisfaction continues to slide

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Oct-18

New research from Roy Morgan shows that 60.9% of Australians were "very" or "fairly" satisfied with their electricity provider in the year to September 2018, compared with 61.7% in the year to September 2017. Simply Energy had the highest customer satisfaction rating, with 67% of customers saying they were "very" or "fairly" satisfied, followed by Red Energy (66%) and Alinta (63%). The three biggest providers, Energy Australia, AGL and Origin, had relatively low satisfaction levels of 60%, 60% and 59% respectively. The latest "Customer Satisfaction – Electricity Providers Report" is based on Roy Morgan’s Single Source survey, which includes in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including over 14,000 interviews with people who rated their satisfaction with their electricity connection.

CORPORATES
ROY MORGAN LIMITED, SIMPLY ENERGY, RED ENERGY PTY LTD, ALINTA ENERGY (AUSTRALIA) PTY LTD, ENERGYAUSTRALIA PTY LTD, AGL ENERGY LIMITED – ASX AGL, ORIGIN ENERGY LIMITED – ASX ORG

Donut King & Michel’s Patisserie top two for satisfying customers

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Oct-18

Donut King has won Roy Morgan’s Coffee/Doughnut Store Customer Satisfaction award for September 2018, with a customer satisfaction rating of 89% (up 3% in the last year). It is followed by stablemate Michel’s Patisserie on 86% (up 6%) and Muffin Break on 84% (down 3%). Meanwhile, new research from Roy Morgan shows that 27.4% of Australians aged 14+ (nearly 5.6 million people) shop at coffee/doughnut stores in an average four weeks. Despite not featuring in the top five stores for customer satisfaction, McCafe is the most visited coffee/doughnut store with nearly 2.3 million visitors in an average four weeks. Other popular coffee/doughnut stores include Coffee Club (visited by over 1.3 million) and Gloria Jean’s (visited by nearly 1.1 million). Analysing the demographic profile of Australia’s leading coffee/doughnut stores shows that women are more likely to visit such stores across the board than men but that there are significant differences between the age profiles of the different stores.

CORPORATES
ROY MORGAN LIMITED, DONUT KING, MICHEL’S PATISSERIE, MUFFIN BREAK PTY LTD, McCAFE, THE COFFEE CLUB PTY LTD, GLORIA JEAN’S COFFEES PTY LTD

Google wins Mobile Phone Handset of the month – two in a row

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Oct-18

Google has won the Roy Morgan Mobile Phone Handset Customer Satisfaction Monthly Award for September 2018, following its win in August. Google phones achieved a customer satisfaction rating of 95%, ahead of Apple iPhone and newcomer Oppo (both on 92%). Close behind the top three mobile handsets for customer satisfaction in September are Motorola and Samsung, both with a customer satisfaction rating of 90% and little changed on a month ago. Roy Morgan CEO Michele Levine says the high customer satisfaction ratings for Google phones and Oppo are providing a renewed level of competition in an industry that has been dominated by Apple and Samsung for nearly a decade.

CORPORATES
ROY MORGAN LIMITED, GOOGLE INCORPORATED, APPLE INCORPORATED, OPPO ELECTRONICS CORPORATION, MOTOROLA INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED

State-owned Synergy is most trusted energy company

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Oct-18

The latest Roy Morgan Net Trust Score survey for the energy sector shows that Western Australian government-owned Synergy is Australia’s most trusted energy company. It has the highest "net trust score" (NTS) of any provider, based on Roy Morgan data for August. The data shows that many of the larger, private-sector energy providers have high levels of trust among some consumers, but once other consumers’ distrust of them is taken into account their net trust score can be low. The most recent survey shows that two of the three largest energy suppliers, AGL and EnergyAustralia, had high levels of trust, but even higher levels of distrust among the energy consumers surveyed – putting them in the "top five" of low NTS scores. Origin Energy was the only one of the big three energy companies to record a positive NTS.

CORPORATES
ROY MORGAN LIMITED, SYNERGY, AGL ENERGY LIMITED – ASX AGL, ENERGYAUSTRALIA PTY LTD, ORIGIN ENERGY LIMITED – ASX ORG

Sydney FC most popular A-League club ahead of Melbourne Victory

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Oct-18

A-League Premiers Sydney FC have topped the Roy Morgan A-League supporter ladder for 2018 with 613,000 supporters, an increase of 11.7% over the last year. This follows the club’s back-to-back wins as A-League Premiers in 2016/17 and 2017/18. Defending A-League Grand Final Champions Melbourne Victory were second with 526,000 supporters, down 8.7% on a year ago. Brisbane Roar are the third most widely supported club in the A-League with 461,000 supporters, down 19.8% on a year ago. Meanwhile, analysis shows that men account for 67% of the 2.75 million A-League club supporters; Sydney FC (72%), Melbourne Victory (71%) and Perth Glory (70%) are among the clubs with the highest proportion of male supporters, while the Western Sydney Wanderers (43%) and the Newcastle Jets (42%) have the highest proportion of female supporters.

CORPORATES
ROY MORGAN LIMITED, THE A LEAGUE PTY LTD, SYDNEY FOOTBALL CLUB, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, BRISBANE ROAR FOOTBALL CLUB PTY LTD, PERTH GLORY SOCCER CLUB PTY LTD, WESTERN SYDNEY WANDERERS FC PTY LTD, NEWCASTLE UNITED SPORTS CLUB LIMITED

Nearly one million mortgage holders experiencing mortgage stress

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Oct-18

New research from Roy Morgan has assessed the number of Australian mortgage holders who are in "mortgage stress", using a formula that takes into account household income, costs, and mortgage repayments. The research shows that 20.8% (949,000) of mortgage holders were "At Risk" in the three months to August 2018, down from 21.3% (974,000) In the three months to August 2017. Over the same period, the proportion of mortgage holders that are "Extremely at Risk" decreased from 14.9% (658,000) to 13.5% (596,000). These are the latest findings from Roy Morgan’s Single Source Survey, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including over 10,000 owner-occupied mortgage holders.

CORPORATES
ROY MORGAN LIMITED