MARKETING RESEARCH – AUSTRALIA

Rockmans, Jeanswest, Sportsgirl & Just Jeans lead for customer satisfaction

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 16-Jul-18

Rockmans has won Roy Morgan’s Clothing Store Customer Satisfaction Award for May 2018, with a customer satisfaction rating of 91.9% (up 3.1% in the last 12 months). It is followed by Jeanswest on 91.3% (up 2.4%) and Sportsgirl on 90.1% (up 1.9%). The biggest improver over the last year is Just Jeans, which has improved its customer satisfaction by 8.3% to 89.1%, just ahead of another big improver, Katies (up 6.2% to 89%). Roy Morgan CEO Michele Levine notes that Roy Morgan’s recent surveys on "Trust" and "Distrust" have revealed that retailers consistently perform strongly as one of the most trusted industries in Australia.

CORPORATES
ROY MORGAN LIMITED, ROCKMANS STORES LIMITED, JEANSWEST CORPORATION PTY LTD, SPORTSGIRL, JUST JEANS PTY LTD, KATIES FASHIONS (AUSTRALIA) PTY LTD

Overseas travel intentions rise steadily, but not to China

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 16-Jul-18

A Roy Morgan Single Source survey, which was carried out in the year to March 2018, shows that 11.4% of Australians aged 14+ (more than 2.3 million people) intend to travel overseas in the next 12 months. This compares with just 7.2% (1.2 million) in the year to March 2008. The proportion of Australians who plan to travel to Asia in the next 12 months has risen from 2.9% to 5.1% over the last decade. Indonesia is the most popular Asian destination; 10.9% of Australians plan to travel to Indonesia in the next 12 months (up 3.4ppts from 2008), followed by Japan (10.5%; up 5.7ppts). However, just 5.3% of Australians plan to travel to China in the next 12 months (down 4.6ppts), although it is worth remembering that the Beijing Olympics were held in August 2008.

CORPORATES
ROY MORGAN LIMITED

ALDI now most trusted brand in Australia

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 9-Jul-18

The latest Roy Morgan Net Trust Score survey shows that ALDI is now the most trusted brand in Australia, with improvements in its Net Trust Score lifting the supermarket retailer from third to first. ALDI has come in just ahead of insurer NRMA with Bendigo Bank, Qantas and Bunnings also performing well in the latest survey. Qantas has fallen from its number-one spot as Australia’s most trusted brand to fourth position. ALDI’s main supermarket rivals Woolworths and Coles are rated highly when considering trust but fell behind ALDI on Net Trust Score due to their much higher levels of distrust. According to Roy Morgan CEO Michele Levine, the importance of trust to a brand’s sustainable future is increasingly recognised as a key metric.

CORPORATES
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, NRMA INSURANCE LIMITED, BENDIGO BANK, QANTAS AIRWAYS LIMITED – ASX QAN, BUNNINGS GROUP LIMITED

Satisfaction up for discount department stores

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 9-Jul-18

A Roy Morgan Single Source survey shows that 87.3% of customers of Australian discount department stores were satisfied in the year to May 2018, an increase of 0.6% over the previous 12 months. Kmart and Target had the highest customer satisfaction rating (both on 88.2%). Kmart improved by 0.7% over the last 12 months and Target was up by 0.6%. They were followed by Costco (87.0%), Big W (86.6%), Best & Less (86.0%), Target Country (84.8%) and Harris Scarfe (83.3%). The only stores to decline in satisfaction over the last 12 months were Harris Scarfe (down 5.2% points) and Costco (down 2.1% points). Roy Morgan’s "Discount Department Store Satisfaction Report" is based on in-depth interviews conducted face-to-face with over 50,000 Australians per annum in their own homes.

CORPORATES
ROY MORGAN LIMITED, KMART AUSTRALIA LIMITED, TARGET AUSTRALIA PTY LTD, COSTCO WHOLESALE AUSTRALIA PTY LTD, BIG W DISCOUNT STORES, BEST AND LESS PTY LTD, TARGET COUNTRY, HARRIS SCARFE HOLDINGS LIMITED

Australians worried about online privacy but slow to act

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 9-Jul-18

A Roy Morgan study into online privacy has found that around 90% of Australians aged +14 say it is unacceptable for companies to collect personal financial data (15% say it is "somewhat unacceptable" and 77% say it is "very unacceptable"), to scrape the contents of messages or emails (20% somewhat and 69% very unacceptable), or to collect health and medical data (15% somewhat and 74% very unacceptable) for the purpose of tailoring ads and offers to consumers. Less than 5% deem these practices to be acceptable (either very or somewhat acceptable). However, despite these concerns only around 15% of Australians claim to "always" or "often" read terms and conditions when signing up for online services, and over 54% rarely or never read them. The findings are based on interviews with a representative sample of 967 Australians drawn from Roy Morgan’s Single Source panel in June 2018.

CORPORATES
ROY MORGAN LIMITED

Addressable TV will challenge existing attitudes to TV advertising

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 5-Jul-18

It is well known that TV has been eclipsed in recent years by the Internet as the largest advertising medium in Australia. Australians’ attitudes to TV advertising will probably not surprise anyone, with 75% agreeing that "Some TV advertising is devious" and 67.6% agreeing that "Nearly all TV advertising annoys me". However, for one-in-five Australians "TV advertising often gives me something to talk about" and 14.3% agree that "Quite often they find TV advertising more entertaining than the programs". Roy Morgan CEO Michele Levine says that the power of addressable TV to show relevant advertising to consumers will give commercial TV channels the chance to level the playing field that has thus far been tilted in favour of purely online competitors and the opportunity to "flip" the perceptions of advertising many Australians currently hold.

CORPORATES
ROY MORGAN LIMITED

Baby Boomers love TV news while Millennials & Gen Z surf the net

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 4-Jul-18

A Roy Morgan Single Source survey has found that more than 90% of Australians aged 14+ watch TV in an average week, equivalent to over 18.5 million potential consumers. Over 16.5 million (81.8%) watch Commercial TV on an average day, while a further 6.4 million (31.8%) watch Pay TV/Subscription Video-on-Demand in an average week. Analysis shows that 88.4% of Pre-Boomers and 75.3% of Baby Boomers (75.3%) agree that they "always watch the news on TV to keep me up-to-date" compared to 52.1% of Generation X, 33.5% of Millennials and 27.2% of Generation Z. However, this trend is reversed when it comes to multi-tasking while watching TV: 65.2% of Generation Z and 60.1% of Millennials agree with the statement "I like to surf the net while watching TV". This compares to 43.4% of Generation X, 18.4% of Baby Boomers and just 8% of Pre-Boomers.

CORPORATES
ROY MORGAN LIMITED

Superannuation of female intending retirees still lags

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 2-Jul-18

A Roy Morgan Single Source survey, which was carried out in the year to April 2018, shows that an estimated 392,000 Australians intend to retire in the next 12 months. However, the average superannuation held by women who intend to retire in the next 12 months is $177,000 or equal to only 57.3% of the male average ($309,000). Meanwhile, the average superannuation held by female intending retirees in 2008 was $79,000 or only 55.2% of the male average of $143,000. The survey is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own home, including over 2,200 with people who intend to retire in the next 12 months.

CORPORATES
ROY MORGAN LIMITED

Foodland leads, Woolworths the biggest improver

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 2-Jul-18

A Roy Morgan Single Source survey shows that customer satisfaction with Foodland in the six months to May was 95.5%. It was again the top performer among the big five supermarkets, despite showing a decline of 2.3% points over the last 12 months. Aldi had a customer satisfaction rating of 91.8%, followed by Woolworths (90.0%), Coles (88.5%) and IGA (85.4%). These are the latest results from Roy Morgan’s "Retail Satisfaction Report-Supermarkets", which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own home, including over 11,000 main supermarket shoppers.

CORPORATES
ROY MORGAN LIMITED, FOODLAND AUSTRALIA LIMITED, ALDI STORES SUPERMARKETS PTY LTD, WOOLWORTHS SUPERMARKETS, COLES SUPERMARKETS AUSTRALIA PTY LTD, IGA

New car purchasing intentions moderating

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 2-Jul-18

A Roy Morgan Single Source Survey, which was carried out in the three months to April 2018, shows that 2.268 million Australians aged 14+ intend to purchase a new car in the next four years. This is a decline of 66,000 from March, but it still remains above the long-term average of 2.155 million. The number of Australian who intend to purchase a new car in the next 12 months has dropped from 612,000 in March to 578,000. These are the latest results from Roy Morgan’s "Automotive Currency Report" which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own home, with over 1,300 Australians intending to buy a car in the next four years.

CORPORATES
ROY MORGAN LIMITED