MARKETING RESEARCH – AUSTRALIA

eBay king of online shopping ahead of Gumtree, Amazon, Kogan & Groupon

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Jun-18

A Roy Morgan Single Source survey shows that nearly 14 million Australians aged 14+ (or almost 70%) now visit online shopping or auction sites in an average four weeks, although recent research revealed that around 47% of Australians actually purchase something online in an average four weeks. Meanwhile, over 9.4 million Australians visit eBay in an average four weeks, ahead of Gumtree (5.6 million visitors), Amazon (4.7 million) and Kogan.com (nearly 2.3 million). Analysis by gender shows that over 7 million women visit an online shopping or auction site in an average four weeks, compared with around 6.9 million men. eBay is easily the top online shopping site for both women and men; nearly 4.9 million men visit eBay in an average four weeks, compared to 4.5 million women.

CORPORATES
ROY MORGAN LIMITED, EBAY INCORPORATED, EBAY AUSTRALIA AND NEW ZEALAND PTY LTD, GUMTREE.COM AUSTRALIA PTY LTD, AMAZON.COM INCORPORATED, KOGAN.COM LIMITED – ASX KGN

Industry Funds satisfy top investors

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Jun-18

A Roy Morgan Single Source survey has found that industry superannuation funds had the highest level of customer satisfaction among Australians aged +14 with account balances of more than $5,000 in the six months to April 2018. Retail funds showed the highest relative performance among funds with less than $5,000, although these accounts only represent 0.1% of the monetary value of the super market. Industry funds also had the highest satisfaction among members with account balances of $700,000 or more. Among the top 15 funds, QSuper has the highest level of satisfaction (72.3%), followed by Unisuper (69.1%) and VicSuper (67.9%).

CORPORATES
ROY MORGAN LIMITED, QSUPER LIMITED, UNISUPER LIMITED, VICSUPER PTY LTD

Over 600,000 pet owners have pet insurance

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Jun-18

A Roy Morgan Single Source survey shows that an estimated 609,000 Australians aged 14+ had pet insurance in the year to March 2018. However, only 7.1% of the 5.4 million Australians who own a dog have pet insurance, while only 3.8% of an estimated 3.4 million cat owners have pet insurance. Employed people account for 77.4% of those holding pet insurance, well above their population proportion (57.5%). Individuals with annual income of $50,000 or more account for 56.4% of those with pet insurance, but only represents 35.5% of the population. Life stage also has an impact on pet insurance, as shown by the fact that 46.7% with this insurance are paying off their house, well above the population average of 31.0%.

CORPORATES
ROY MORGAN LIMITED

The Way Australians Pay is Changing

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Jun-18

A Roy Morgan Single Source survey shows that more than 14.5 million Australians aged 14+ (71.7%) used Digital Payment Solutions in the year to March 2018. Some 53% of Australians used BPay in the last 12 months, ahead of PayPal (41%). Meanwhile, 6% of Australians used a Buy-Now-Pay-Later payment solution, such as Afterpay, ZipPay or ZipMoney. In addition, 7.3% of Australians used a banks’ own mobile payment solution in the last 12 months, with CommBank Tap & Pay the most used (4.3%). Other contactless/cardless mobile payment solutions (such as Apple Pay, Android Pay, Google Wallet and Samsung Pay) were used by 6.1% of Australians.

CORPORATES
ROY MORGAN LIMITED

Who’s Shopping? Nearly 9.5 million Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Jun-18

A Roy Morgan Single Source survey has found that 9.46 million Australians 14+ (46.8%) purchased something online in an average four-week period in the year to March 2018, This represents an increase of 590,000 in just 12 months, and an increase of 2.3 million since 2014. The survey also shows that 4.5 million people buy something from the Entertainment and Leisure category in any given four weeks, followed by Fashion (2.7 million), Food and Beverages (2.4 million) and Reading Material (2.2 million). Meanwhile, analysis using Roy Morgan’s Technology Adoption Segments reveals that 49.1% of online shoppers fall under the umbrella of either Technology Early Adopters or Professional Technology Mainstream, the two most digitally inclined segments of the population.

CORPORATES
ROY MORGAN LIMITED

Who’s making banking decisions for businesses – 675,000 Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Jun-18

A Roy Morgan Single Source survey shows that 675,000 Australians aged 14+ are involved in making decisions that relate to business banking and other financial services in an average 12-month period. The survey, which was carried out in the year to March 2018, also shows that 68.7% of these decision makers are full-time workers, well above their population proportion of 37.9%, while 64.7% have a diploma or degree (compared with 45.2% of the population). Other over-represented segments among these decision makers are men (56.2%, compared with 49.2% of the population), millennials (38.7%; population 22.3%) and the A/B socio-economic quintile (37.9%; population 20.0%).

CORPORATES
ROY MORGAN LIMITED

Dan Murphy’s holds off surge in Cellarbrations satisfaction

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Jun-18

Dan Murphy’s has won the Roy Morgan Liquor Store Monthly Customer Satisfaction Award for April, with a customer satisfaction rating of 94.5%. The win for Dan Murphy’s tops off a hat-trick of wins for the retailer over the last three months, just ahead of rival Cellarbrations on 93.8%. The current top five most satisfying liquor stores have improved their customer satisfaction ratings over the last 12 months. Dan Murphy’s is up 3.1ppts while second-placed Cellarbrations is up 12.4ppts – an average improvement of over 1ppt per month. Analysing the broader liquor store chains shows that Woolworths-owned Endeavour Drinks Group has a group customer satisfaction of 92.4%, just behind Metcash’s Australian Liquor Marketers (ALM) on 93%.

CORPORATES
ROY MORGAN LIMITED, DAN MURPHY’S, CELLARBRATIONS, ALDI LIQUOR, FIRST CHOICE LIQUOR SUPERSTORE, IGA LIQUOR, BWS – BEER WINE SPIRITS, CELLARMASTER WINES PTY LTD, ENDEAVOUR DRINKS GROUP, WOOLWORTHS LIQUOR, METCASH LIMITED – ASX MTS, AUSTRALIAN LIQUOR MARKETERS PTY LTD, THE BOTTLE-O, PORTER’S LIQUOR, COLES GROUP LIMITED, LIQUORLAND (AUSTRALIA) PTY LTD, COLES LIQUOR, VINTAGE CELLARS (AUSTRALIA) PTY LTD, LIQUOR MARKET

McDonald’s, KFC & Subway most visited Aussie restaurants

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-May-18

A Roy Morgan Single Source survey has found that 84.5% of Australians aged 14+ bought or ate take away food in the year to March 2018. The survey shows that 52.7% of Australians eat food from McDonald’s in an average six months, ahead of KFC (40.8%) and Subway (30.8%). Analysing the leading quick service restaurants by generation shows that McDonald’s and KFC are the two top quick service restaurants for all five generations. Generation Z is the most likely to eat at McDonald’s (67.3%) and KFC (56%), while Pre-Boomers are the least likely of the generations to eat at either. Only 26.5% of Pre-Boomers eat at McDonald’s and only 15.1% eat at KFC.

CORPORATES
ROY MORGAN LIMITED, McDONALD’S AUSTRALIA LIMITED, KFC, SUBWAY SANDWICHES PTY LTD, HUNGRY JACK’S PTY LTD, DOMINO’S PIZZA ENTERPRISES LIMITED – ASX DMP, RED ROOSTER FOODS, GRILL’D PTY LTD, NANDO’S AUSTRALIA PTY LTD, PIZZA HUT AUSTRALIA, THE NOODLE BOX PTY LTD

Metrotechs and Millennials have taken to Uber Eats, Menulog, Deliveroo, Foodora and more

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-May-18

A Roy Morgan Single Source survey shows that 9.8% of Australians aged 14+ now use Uber Eats, Menulog/Eatnow.com.au, Deliveroo or one of the many other meal delivery services in an average three months. The survey, which was carried out in the year to March 2018, also shows that 12.6% of city-dwellers have their meals delivered, compared with 4.5% of those in country areas. Meanwhile, 10.2% of Australian women and 9.4% of men use meal delivery services. Analysis by generation shows that 16.1% of Millennials/Gen Y use a meal delivery service in an average three months, compared to only 4.5% of Baby Boomers and 3.6% of Pre-Boomers. Roy Morgan’s Helix Personas geo-psychographic segmentation tool shows that the Metrotech community is most likely to use meal delivery services; 22.5% of Metrotechs do so, and Uber Eats is used by 16.4% of Metrotechs, ahead of Menulog/Eatnow.com.au (13.4%) and Deliveroo (7.3%).

CORPORATES
ROY MORGAN LIMITED, UBER EATS, MENULOG PTY LTD, EAT NOW SERVICES PTY LTD, DELIVEROO AUSTRALIA PTY LTD, FOODORA AUSTRALIA PTY LTD

Who uses financial advice professionals?

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-May-18

A Roy Morgan Single Source survey has found that 46.5% of Pre-Boomers with superannuation, managed funds and any kind of wealth management product had purchased them from a professional advisor, such as a financial planner or accountant. Only 7.4% of Millennials who have any type of wealth management product obtained it from a financial professional, and were much more reliant on their employer (89.1%). Generation Z shows a similar picture, with only 4.1% purchasing from a professional, compared to 91.7% from their employer. Nearly one in three Baby Boomers (31.7%) with a wealth management product purchased it from a professional, but they still relied much more on their employer (68.4%). Generation X also relied more on their employer when purchasing one of these products (83.8%) than a professional (17.0%).

CORPORATES
ROY MORGAN LIMITED