MARKETING RESEARCH – AUSTRALIA

Woolworths increases lead in $100b+ grocery war

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Mar-18

A Roy Morgan Single Source survey shows that Woolworths had 32.2% of Australia’s total grocery market (including fresh food) in the year to December 2017, an increase of 0.8% over the 2016 result. Coles Group’s share of the grocery market rose by 0.1% in 2017, to 28.8%. Aldi’s market share rose 0.8% to 12.1%, but IGA’s share fell 1.1% to 7.4%. Non-supermarket food retailers such as butchers, fruit shops, markets and convenience stores currently have an 11.8% market share, which is down by a combined 0.8% points. Meanwhile, very few customers only shop at one supermarket; although 72.7% of grocery buyers shop at Woolworths, just 8% shop only at Woolworths. Likewise, 70% of grocery buyers shop at Coles, but only 6.6% shop there exclusively. The store overlap in shoppers of the big two is very large, with over half of them shopping at both Coles and Woolworths.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, IGA

Over 5 million Aussies to study in 2018

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Mar-18

A Roy Morgan Single Source survey, which was carried out in the December 2017 quarter, has found that 26.1% Australians of all ages (or 5.2 million people) intend to study or do a course in the next 12 months. Some 72.7% of 14-24 year olds (2.3 million) intend to study or do a course. However, significant proportions of older age groups are intent on furthering their education. Over a quarter of 25-34 year olds (1.06 million Australians) and over a fifth of 35-49 year olds (990,000 Australians) intend to study or do a course in the next 12 months. In addition, nearly 690,000 Australians aged 50+ intend to do so. Analysis using Roy Morgan’s Helix Personas consumer segmentation tool shows that members of the Metrotechs and Today’s Families communities are most likely to intend to study, while Aussie Achievers are least likely to be considering studying in the near future.

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ROY MORGAN LIMITED

Football participation stabilises with more women playing

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Mar-18

A Roy Morgan Single Source survey has found that the number of Australians aged 14+ who play football (of any code) has fallen from 2.2 million in the year to December 2013 to 19.5 million in the year to December 2017. While the number of football participants has fallen by 12.1 per cent overall, Rugby Union has recorded the biggest fall (down 29.4% to 178,000 participants), followed by soccer (down 10% to 1.36 million). Australian Rules is down just 4.3% to 604,000 participants, and Rugby League is down 8.7% to 327,000 participants. Against the trend of the overall decline in participation is the rising number of women participating in all forms of football. Analysis shows there are now 548,000 women participating regularly or occasionally in any of the four leading football codes, up 4.4% since 2013.

CORPORATES
ROY MORGAN LIMITED

Over two million superannuation members contribute above the compulsory level

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Mar-18

A Roy Morgan Single Source survey, which was conducted in the year to January 2018, has found that 2.2 million current superannuation members (20.8%) are paying more than the compulsory level of contributions into their fund. This compares with 25.5% of superannuation contributors in 2010 and 21.7% in 2013. The survey also shows that 45% of superannuation members with personal incomes of more than $150,000 per annum are paying beyond the Superannuation Guarantee rate, followed by those on incomes of $100,000 to $149,000 per annum (33.8%). In contrast, just 11.4% of people with earning below $25,000 per annum and 13.2% of those with annual income of $25,000 to $49,000 contribute more than the compulsory level to their super fund.

CORPORATES
ROY MORGAN LIMITED

Mortgage customer satisfaction higher when deal directly with bank

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Mar-18

A Roy Morgan Single Source survey, which was carried out in the six months to January 2018, has found that home loan customers’ satisfaction with banks when using a mortgage broker was only 77.3%. This compares to 80.3% when home loans were obtained in person at a branch. Even among more recent home loans (held for under six years) satisfaction with going directly into a branch was 81.7%, compared to 78.7% for mortgage brokers. Home loan customers of Bendigo Bank who obtained their loan in person at a branch had the highest satisfaction with 92.6%, followed by Bankwest (87.3%) and St George (86.8%). The best of the big four was NAB with 82.4%, followed by ANZ (79.7%). All of the largest banks, with the exception of Westpac, had higher satisfaction when going direct rather than using mortgage brokers. Meanwhile, satisfaction when using mortgage brokers was highest for St George with 85.6%, Bankwest (82.1%) and Suncorp Bank (82.0%). Each of the big four were below the market average (77.3%) for home loan customer satisfaction when using a mortgage broker, with the best of them being NAB (76.4%) and Westpac (75.7%).

CORPORATES
ROY MORGAN LIMITED, BENDIGO BANK, BANK OF WESTERN AUSTRALIA LIMITED, ST GEORGE BANK LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, SUNCORP BANK

More than 2.2 million intend to purchase a new vehicle but what fuel?

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Mar-18

A Roy Morgan Single Source Survey, which was carried out in the three months to December 2017, shows that 2.26 million Australians aged 14+ intend to purchase a new vehicle in the next four years. This compares with 2.29 million for the same period in 2016, which led up to the record new cars sales in 2017. A further indication that 2018 is looking very positive for new vehicle sales is the fact that the number of people who intend to buy a new vehicle in the next year has risen by 44,000 (7.7%) to 614,000. Meanwhile, there is an increasing level of interest in alternative fuels to petrol among Australians who intend to buy a new vehicle over the next four years. Only 61.9% think that their next vehicle will most likely have a petrol engine. Alternatives to petrol all showed higher preference levels among intenders compared to their share of current sales, with diesel 5.3% higher on 29.2%, hybrid (petrol and electric) higher by 4.7% (to 5.2%), fully electric higher by 3.0% (to 3.1%) and LPG 0.6% higher (to 0.6%).

CORPORATES
ROY MORGAN LIMITED

Age of intending retirees increasing

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Mar-18

A Roy Morgan Single Source survey, which was carried out in the year to December 2017, has found that the average age of Australians intending to retire in the next 12 months is 61.9 years, up from 58.2 years over the last three years. Despite this increase in the average age of intending retirees, their number continues to increase and is currently 415,000, up from 392,000 in 2014 and 326,000 in 2008. The survey also shows that since 2008, the average age of females who intend to retire has increased by 6.3 years to 61.3 years, while males showed an increase of only 2.9 years to 62.0 years. This more rapid increase in retirement age for females is likely to be at least partly as a result of the increasing awareness that they generally have a lower level of retirement funding than males and as a result they need to work longer.

CORPORATES
ROY MORGAN LIMITED

Roy Morgan pixel works with Google’s Accelerated Mobile Pages (AMP)

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Mar-18

Traditional Internet measurement systems have recently hit three problems: Google’s Accelerated Mobile Pages (AMP), HTTPS pages and Facebook Instant Articles. Roy Morgan’s Internet measurement system Roy Morgan Live Audience Evaluation solves all three so website owners, advertisers and agencies can measure and monitor website and digital advertising audiences with confidence that they are getting the true answers. It allows any business with an online presence to install a ‘pixel’ – a short line of invisible code – on any website page or digital advertising in order to measure and profile digital audiences. The pixel, in conjunction with a panel of 19+ million devices and sophisticated data science and accelerated analytics, enables near real-time measurement of de-duplicated reach and in-depth profiling of the people engaging with a website or digital campaign without compromising the privacy of any individuals.

CORPORATES
ROY MORGAN LIMITED, GOOGLE INCORPORATED, FACEBOOK INCORPORATED

Favourable attitudes toward private health insurance

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Mar-18

A Roy Morgan Single Source survey has found that Australians aged +14 with private health insurance have generally positive attitudes towards the industry. Some 71.3% of private health insurance fund members agree with the statement that "it gives me peace of mind", while 74.3% agree that "It’s knowing that you’ll cover the cost of big medical expenses" and 60.7% say "It’s essential to have". In addition to these major positive attitudes, there are some areas of concerns: 43.9% agree that "It is difficult to understand what you are covered for" and 23.3% agree that "I want the cheapest and don’t care provider". Meanwhile, millennials are well above average in agreeing to issues that relate to the cost of private health insurance.

CORPORATES
ROY MORGAN LIMITED

Economic Issues dominate Australians’ problems in 2018

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Mar-18

Roy Morgan has explored the concerns of Australians in interviews with a representative cross-section of 650 Australians aged 14+ in February 2018. The in-depth research found that Australians regard economic issues as the major problems facing the nation and the world at large. Economic Issues (led by Financial problems and Cost of living, Unemployment, Economic problems, Housing affordability, Poverty and the gap between rich and poor) were mentioned by 32% of Australians as the most important problems facing the nation. When considering the wider World, the largest theme to emerge was again concerns related to the Economy, mentioned by just under 25% of Australians (led by the issue of Poverty and the gap between rich and poor) ahead of the 22% of Australians who mentioned Environmental issues and a further 19% of respondents who mentioned issues related to War & Terrorism.

CORPORATES
ROY MORGAN LIMITED