MARKETING RESEARCH – AUSTRALIA

Industry funds satisfying more at the top end

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 9-Apr-18

A Roy Morgan Single Source shows that in February 2018, superannuation fund members with $250,000 or more had higher satisfaction with the financial performance of their industry funds compared to those belonging to either retail funds or those with a self-managed super fund. The highest satisfaction for industry funds was for those members with balances of $700,000 or more where they scored 87.8%, well ahead of SMSFs (82.5%) and retail funds (80.2%). Meanwhile, satisfaction with the financial performance of retail funds (61.4%) was higher than industry funds (49.7%) in accounts with balances of less than $5,000. For all other balances industry funds had higher satisfaction than retail funds. Of the 15 largest funds, QSuper with a satisfaction rating of 73.3% was well ahead of second-placed Cbus (68.2%) and UniSuper (67.8%).

CORPORATES
ROY MORGAN LIMITED, QSUPER LIMITED, CONSTRUCTION AND BUILDING UNIONS’ SUPERANNUATION FUND, UNISUPER LIMITED

Tripadvisor, Booking.com and Qantas leading for travel website visits

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 6-Apr-18

The Roy Morgan Travel Agent Monitor Market Indicator Report reveals that tripadvisor.com.au is the number one website for Australians to visit when planning a holiday, with 15.7% of Australians aged 14+ visiting the website in an average four weeks. Booking.com and Qantas are the second and third-ranked travel websites in terms of visitations in an average four weeks, at 13.6% and 13.5% respectively. The Travel Agent Monitor Report also reveals that while online may be increasing as the dominant information source used for planning overseas and domestic trips, when it comes to booking trips overseas most Australians still choose to use a travel agent instead of a website. Some 42.5% of Australians aged 14+ used a travel agent to book their last overseas trip in the 12 months to December, while 15.5% used a travel booking website.

CORPORATES
ROY MORGAN LIMITED, TRIPADVISOR LLC, BOOKING.COM (AUSTRALIA) PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN

Health insurance industry distrusted by Australians

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 29-Mar-18

Healthcare professions consistently rank as the most respected in Australia and have done so since 1994, when Roy Morgan started measuring honesty and ethics. Nurses, doctors, pharmacists and dentists are consistently at the top of the list. Yet the private health insurance industry, with its member touchpoints embedded in this trusted health ecosystem, is itself distrusted. According to a new landmark survey, private health insurance is more distrusted than it is trusted by Australians. In Net Trust Score (NTS) surveys conducted by the Roy Morgan Research Institute between Oct 2017 and Feb 2018, the health insurance industry recorded a negative NTS of -2.6%. In relation to other industries, it is lower than retail and travel, sitting between gambling, real estate and FMCG. The Roy Morgan Private Health Insurance Tracker survey reveals that while the most trusted funds are BUPA and Medibank Private, they are also the most distrusted, with BUPA being more distrusted than it is trusted.

CORPORATES
ROY MORGAN LIMITED, BUPA AUSTRALIA PTY LTD, MEDIBANK PRIVATE LIMITED – ASX MPL

Shopper Media Group launches smarter audience targeting with integration of Roy Morgan Helix Personas

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 29-Mar-18

Shopper Media Group, Australia’s fastest-growing retail digital out-of-home business, has announced a partnership with Roy Morgan and Helix Personas that will allow brands the most efficient audience targeting across Shopper Media Group’s shopping communities. Shopper Media Group CEO Ben Walker, says the new partnership will equip Shopper Media Group with the capabilities to offer media agencies and marketers more effective and targeted media buys and will allow our shopping centre partners to better customise their marketing communication based on a better understanding of their local shopping audience catchment. Roy Morgan Helix Personas is a unique and powerful consumer segmentation methodology that combines sophisticated psychographic and behavioural data to classify the Australian population into 56 Personas and 7 Communities. This allows Shopper Media Group to understand in depth the types of personas and communities that shop in their centres.

CORPORATES
ROY MORGAN LIMITED, SHOPPER MEDIA GROUP PTY LTD

Woolworths increases lead in $100b+ grocery war

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 26-Mar-18

A Roy Morgan Single Source survey shows that Woolworths had 32.2% of Australia’s total grocery market (including fresh food) in the year to December 2017, an increase of 0.8% over the 2016 result. Coles Group’s share of the grocery market rose by 0.1% in 2017, to 28.8%. Aldi’s market share rose 0.8% to 12.1%, but IGA’s share fell 1.1% to 7.4%. Non-supermarket food retailers such as butchers, fruit shops, markets and convenience stores currently have an 11.8% market share, which is down by a combined 0.8% points. Meanwhile, very few customers only shop at one supermarket; although 72.7% of grocery buyers shop at Woolworths, just 8% shop only at Woolworths. Likewise, 70% of grocery buyers shop at Coles, but only 6.6% shop there exclusively. The store overlap in shoppers of the big two is very large, with over half of them shopping at both Coles and Woolworths.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, IGA

Over 5 million Aussies to study in 2018

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 26-Mar-18

A Roy Morgan Single Source survey, which was carried out in the December 2017 quarter, has found that 26.1% Australians of all ages (or 5.2 million people) intend to study or do a course in the next 12 months. Some 72.7% of 14-24 year olds (2.3 million) intend to study or do a course. However, significant proportions of older age groups are intent on furthering their education. Over a quarter of 25-34 year olds (1.06 million Australians) and over a fifth of 35-49 year olds (990,000 Australians) intend to study or do a course in the next 12 months. In addition, nearly 690,000 Australians aged 50+ intend to do so. Analysis using Roy Morgan’s Helix Personas consumer segmentation tool shows that members of the Metrotechs and Today’s Families communities are most likely to intend to study, while Aussie Achievers are least likely to be considering studying in the near future.

CORPORATES
ROY MORGAN LIMITED

Football participation stabilises with more women playing

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 26-Mar-18

A Roy Morgan Single Source survey has found that the number of Australians aged 14+ who play football (of any code) has fallen from 2.2 million in the year to December 2013 to 19.5 million in the year to December 2017. While the number of football participants has fallen by 12.1 per cent overall, Rugby Union has recorded the biggest fall (down 29.4% to 178,000 participants), followed by soccer (down 10% to 1.36 million). Australian Rules is down just 4.3% to 604,000 participants, and Rugby League is down 8.7% to 327,000 participants. Against the trend of the overall decline in participation is the rising number of women participating in all forms of football. Analysis shows there are now 548,000 women participating regularly or occasionally in any of the four leading football codes, up 4.4% since 2013.

CORPORATES
ROY MORGAN LIMITED

Over two million superannuation members contribute above the compulsory level

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 22-Mar-18

A Roy Morgan Single Source survey, which was conducted in the year to January 2018, has found that 2.2 million current superannuation members (20.8%) are paying more than the compulsory level of contributions into their fund. This compares with 25.5% of superannuation contributors in 2010 and 21.7% in 2013. The survey also shows that 45% of superannuation members with personal incomes of more than $150,000 per annum are paying beyond the Superannuation Guarantee rate, followed by those on incomes of $100,000 to $149,000 per annum (33.8%). In contrast, just 11.4% of people with earning below $25,000 per annum and 13.2% of those with annual income of $25,000 to $49,000 contribute more than the compulsory level to their super fund.

CORPORATES
ROY MORGAN LIMITED

Mortgage customer satisfaction higher when deal directly with bank

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 19-Mar-18

A Roy Morgan Single Source survey, which was carried out in the six months to January 2018, has found that home loan customers’ satisfaction with banks when using a mortgage broker was only 77.3%. This compares to 80.3% when home loans were obtained in person at a branch. Even among more recent home loans (held for under six years) satisfaction with going directly into a branch was 81.7%, compared to 78.7% for mortgage brokers. Home loan customers of Bendigo Bank who obtained their loan in person at a branch had the highest satisfaction with 92.6%, followed by Bankwest (87.3%) and St George (86.8%). The best of the big four was NAB with 82.4%, followed by ANZ (79.7%). All of the largest banks, with the exception of Westpac, had higher satisfaction when going direct rather than using mortgage brokers. Meanwhile, satisfaction when using mortgage brokers was highest for St George with 85.6%, Bankwest (82.1%) and Suncorp Bank (82.0%). Each of the big four were below the market average (77.3%) for home loan customer satisfaction when using a mortgage broker, with the best of them being NAB (76.4%) and Westpac (75.7%).

CORPORATES
ROY MORGAN LIMITED, BENDIGO BANK, BANK OF WESTERN AUSTRALIA LIMITED, ST GEORGE BANK LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, SUNCORP BANK

Age of intending retirees increasing

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 16-Mar-18

A Roy Morgan Single Source survey, which was carried out in the year to December 2017, has found that the average age of Australians intending to retire in the next 12 months is 61.9 years, up from 58.2 years over the last three years. Despite this increase in the average age of intending retirees, their number continues to increase and is currently 415,000, up from 392,000 in 2014 and 326,000 in 2008. The survey also shows that since 2008, the average age of females who intend to retire has increased by 6.3 years to 61.3 years, while males showed an increase of only 2.9 years to 62.0 years. This more rapid increase in retirement age for females is likely to be at least partly as a result of the increasing awareness that they generally have a lower level of retirement funding than males and as a result they need to work longer.

CORPORATES
ROY MORGAN LIMITED