MARKETING RESEARCH – AUSTRALIA

Australian betting market dominated by racing

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Apr-18

A Roy Morgan Single Source survey shows that racing commands nearly 75% of the Australian betting market. Horse racing is the dominant form of betting, comprising 50.9% of the betting market, while a further 12.5% of Australians aged 18+ bet on greyhound racing and 11.4% bet on harness racing. Sports betting itself equals 25% of the money Australians bet in 2017 and this is dominated by the two major football codes, which comprise more than half of Australian sports betting; 7.6% of money bet in Australia is on NRL/State of Origin markets, just ahead of the 6.8% bet on AFL-related events. The balance of 10.7% is spread around all other sports including tennis, cricket, basketball, swimming, football, netball and cycling. Analysis by age shows that Australians aged 35-49 and 50-64 are most likely to bet, as are people from Victoria and New South Wales (including the ACT).

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ROY MORGAN LIMITED

My Chemist wins pharmacy customer satisfaction again

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Apr-18

My Chemist is again the industry leader for Australian pharmacies early in 2018, with a customer satisfaction rating of 90.4% in February. It has won the Roy Morgan pharmacy customer satisfaction award for both January and February. My Chemist also won the Annual Roy Morgan Pharmacy/Chemist Customer Satisfaction Award for the first time in 2017. Close behind My Chemist in February were December 2017 monthly winner Discount Drug Stores with a customer satisfaction rating of 89.8%, rivals Priceline on 89.3% and newly-merged TerryWhite Chemmart on 89.0%.

CORPORATES
ROY MORGAN LIMITED, MY CHEMIST PTY LTD, DISCOUNT DRUGSTORES PTY LTD, PRICELINE PHARMACY, TERRYWHITE CHEMMART

$40b+ fresh food market dominated by fruit & veg & meat

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Apr-18

A Roy Morgan Single Source survey has found that Australia’s $40 billion+ fresh food market is dominated by the two staples of fresh fruit/vegetables (45.6% of the market) and fresh meat (33.7% of the market). The survey, which was carried out in the year to December 2017, also shows that fresh bread has a 7.5% share of the fresh food market, ahead of fresh deli (6.8%) and fresh seafood (6.4%). Roy Morgan CEO Michele Levine says competition in Australia’s fresh food market is heating up as ‘Big 2’ supermarkets Woolworths and Coles aggressively grow their fresh food market share at the expense of niche competitors. Recent research by Roy Morgan shows that they now account for over 50% of Australia’s fresh food market.

CORPORATES
ROY MORGAN LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS

Singapore Airlines & Cathay Pacific top for international airline customer satisfaction

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Apr-18

Singapore Airlines has won the Roy Morgan international airlines customer satisfaction award for February 2018 with a customer satisfaction rating of 88.2%, securing the airline’s first monthly victory since December 2015. Rival Asia-Pacific airline Cathay Pacific came in second with a customer satisfaction rating of 87.7% in February, slightly down on its January result, when it won the monthly Roy Morgan customer satisfaction award. Air New Zealand, which won the Annual 2017 Roy Morgan Customer Satisfaction Award, came in third in February with a customer satisfaction rating of 85.9%, just ahead of Dubai-based Emirates on 85.0%. Qantas is the leading Australian international airline with a customer satisfaction rating of 79.8%, ahead of main rival Virgin Australia on 75.3%; both are well ahead of Jetstar and Tigerair.

CORPORATES
ROY MORGAN LIMITED, SINGAPORE AIRLINES LIMITED, CATHAY PACIFIC AIRWAYS LIMITED, AIR NEW ZEALAND LIMITED – ASX AIZ, EMIRATES AIRLINES, QANTAS AIRWAYS LIMITED – ASX QAN, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, JETSTAR AIRLINES PTY LTD, TIGERAIR

While Melbourne is still preferred to Sydney, the gap amongst young people is falling as young Australians increasingly choose Sydney & Canberra for a holiday

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Apr-18

Melbourne is still Australia’s preferred holiday destination for young Australians with 320,000 14-24 year olds nominating Melbourne as their preferred capital city holiday destination over the next two years, it is up only 11,000 (+3.6%), on a decade ago. In comparison young Australians are increasingly choosing Sydney – now preferred by 180,000 Australians under 25, up 48,000 (+36.4%) in a decade, and Canberra – by 79,000 Australians aged under 25 and nearly double the 41,000 that chose Canberra as a holiday destination in 2007. The results from Roy Morgan’s latest Roy Morgan Holiday Tracking Survey show that Melbourne risks losing its position as Australia’s preferred holiday destination in the future as other cities increasingly find ways to appeal to young up and coming Australians. Roy Morgan holiday preference figures for 14-24 year olds 2007 v 2017: Melbourne 2007 (309,000) cf. 2017 (320,000). + 11,000 (+3.6%). Sydney 2007 (132,000) cf. 2017 (180,000). +48,000 (+36.4%). Canberra 2007 (41,000) cf. 2017 (79,000). +38,000 (+92.7%). See here for full release.

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ROY MORGAN LIMITED

Qantas flies with high customer satisfaction early in 2018

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Apr-18

A Roy Morgan Single Source survey shows that Qantas has built on a successful 2017 by again being rated Australia’s most satisfying domestic airline in February 2018, with a customer satisfaction rating of 86.4%. This is just ahead of stablemate Qantaslink on 86.1% and clearly ahead of key rival Virgin Australia on 83.2%. All three are well ahead of smaller carrier REX (Regional Express) with a customer satisfaction rating in February of 77.1% and budget airlines Jetstar on 64.1% and Tigerair on 61.4%. Qantas also leads the way for domestic business travellers with a customer satisfaction rating of 85.2%, ahead of Virgin Australia on 81.5% and well ahead of Jetstar on 65.5%. Qantas won the Annual Roy Morgan Customer Satisfaction Awards for both the Domestic Airline and Domestic Business Airline of the year for the fourth straight year in 2017.

CORPORATES
ROY MORGAN LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, QANTASLINK, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, REGIONAL EXPRESS AIRLINES, JETSTAR AIRLINES PTY LTD, TIGERAIR

Victoria top state for holidays over New South Wales

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Apr-18

The latest Roy Morgan Holiday Tracking Survey has found that 11.6 million Australians aged 14+ reported in 2017 that they would like to spend a holiday within Australia in the next two years. Some 3,779,000 Australians intended to take a holiday to Victoria in the next two years (up 55,000), beating New South Wales at 3,624,000 (down 274,000 from 2015). Tasmania was the only state other than Victoria that experienced tourism growth on 2015 figures, up from 515,000 in 2015 to 542,000 in 2017. Meanwhile, Melbourne has retained top spot as the capital city Australians would most like to visit, a position the southern capital has now held for well over a decade. In 2017, some 1,558,000 Australians indicated that they would like to visit Melbourne, up slightly from 1,526,000 in 2015. Sydney is comfortably in second position with 877,000 would-be visitors in 2017, down from 913,000 in 2015, while Brisbane and Adelaide have increased in tourism intention over the last two years.

CORPORATES
ROY MORGAN LIMITED

Catalogues the media most useful for alcoholic beverages

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Apr-18

A Roy Morgan Single Source survey shows that 7,702,000 Australians (38%) find catalogues the media most useful when purchasing alcoholic beverages, ahead of Internet search (22%), other websites (10%), newspapers (4.2%), television (3.4%), magazines (1.7%), radio and the Yellow Pages. More women agree catalogues are the media most useful for purchasing alcohol, with 43% of women choosing catalogues compared to 34% of men. Older age groups are also more likely to view catalogues as the most useful media for purchasing alcohol, with 47% of 50-64 year olds and 41% of 35-49 year olds choosing catalogues as the media most useful. The survey also shows that Aldi is the most read catalogue in an average seven-day period across both liquor store and supermarket catalogues; 28.8% of Australians read an Aldi catalogue in an average seven-days in 2017. This rivals the Big Two supermarkets of Coles and Woolworths at 28% and 26.6% respectively. More than half of Aldi catalogue readers in a seven-day period find catalogues the media most useful for purchasing alcoholic beverages.

CORPORATES
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS GROUP LIMITED – ASX WOW

Wine most popular, but beer most drunk

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Apr-18

The Roy Morgan Alcohol Currency Report reveals that 69.3% of Australians aged 18+ drink alcohol in an average four weeks. Of all Australians aged 18+, 44.5% consume wine, 39.1% consume beer, 27.5% consume spirits and 13.6% consume cider. When looking at drinkers by gender, men are the predominant consumers of alcohol, with 74% consuming alcohol in an average 4 week period, compared to 65% of women. Women had the highest incidence of wine consumption, with nearly 50% of all women drinking wine in an average four weeks compared to 39% of men. Wine skews to older drinkers, with the highest incidence among 50+ and 35-49 year olds. In contrast, beer is consumed by 59% of men in an average four weeks, compared to only 20% of women. Beer is fairly constant across age, increasing slightly from 18-49, but declines for the 50+ age group. Cider is fairly evenly split between the genders with a slight skew towards women, but it is heavily skewed to younger Australians compared to old, with 27% of 18-24 year olds consuming cider in an average four weeks compared to 7.8% of those aged 50+.

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ROY MORGAN LIMITED

Cost of living, unemployment & poverty big issues before Federal Budget

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Apr-18

Research by Roy Morgan has found that 32% of Australians believe the economy or some kind of economic issue to be the most important problem facing Australia in early 2018. This is 3% higher than in October 2017, although it is 3% lower than in March 2017. Economic issues were mentioned by more Australians than any other two themes combined; 14% mentioned Religion, Immigration and Human Rights issues and a further 14% mentioned Government, Politics and Leadership issues, while 13% mentioned Social issues and 11% mentioned Environmental issues. Within the group of Economic & Financial issues the most important issues are: Financial problems, economy and the cost of living (mentioned by nearly 10% of respondents); Unemployment (mentioned by over 7% of respondents); and Poverty and the gap between rich and poor (mentioned by 5% of respondents).

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ROY MORGAN LIMITED