MARKETING RESEARCH – AUSTRALIA

The way Australians bank

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-May-18

A Roy Morgan Single Source survey shows that ATMs remain the most used banking channel in Australia, with 83.4% of Australians aged 14+ using an ATM in the year to March (down 0.8%). Internet Banking is the second most used banking channel, with 54.2% using Internet Banking in the last 12 months (down 2.0%). The rapid increase in the use of mobile banking, with its higher satisfaction levels compared to branches, appears to have affected the number who use it compared to visiting a branch. Mobile banking usage is at 46.5% (up 3.1%), beating visiting a branch at 45.1% (down 3.5%). Phone Banking also saw an increase on 2017, with 24.1% of Australians aged 14+ using Phone Banking (up 1.6%).

CORPORATES
ROY MORGAN LIMITED

Optus subscriber growth powered by EPL coverage

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-May-18

A Roy Morgan Single Source survey shows that 20.9% of Australians aged 14+ used Optus as their main mobile phone service provider in the year to March 2018, compared with 19.8% in the year to March 2015. The number of Optus subscribers who watch the English Premier League either regularly or occasionally on TV has risen from 19.8% to 23.8% over this period. Meanwhile, 12.2% of Australians now use Optus as their fixed broadband service provider, up from 9.3% three years ago, while 15.5 % of Australians who watch the English Premier League either regularly or occasionally now use Optus fixed broadband, up from 10.8% three years ago. Optus signed a three-year broadcast deal for the Australian rights to the English Premier League in late 2015 for $A63 million per year, and it recently renewed the deal for a further three years.

CORPORATES
ROY MORGAN LIMITED, SINGTEL OPTUS PTY LTD, ENGLISH PREMIER LEAGUE

Donut King hits on winning formula for satisfying customers

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-May-18

Donut King has won Roy Morgan’s customer satisfaction award for March 2018, with a customer satisfaction rating of 87%. It was Donut King’s first monthly customer satisfaction victory for coffee/doughnut stores since July 2015. Stablemate Michel’s Patisserie was ranked second on 83.8%, and it was the only leading coffee/doughnut store to improve customer satisfaction over the past year (up 5.9%). Muffin Break was third on 83.5%, and it has experienced the biggest fall (6.6%) since March 2017. Leading Australian retailer Retail Food Group, which owns both Donut King and Michel’s Patisserie, has performed exceptionally well early in 2018 with a third franchisee, Gloria Jean’s, in fourth position with a customer satisfaction rating of 79.9%.

CORPORATES
ROY MORGAN LIMITED, DONUT KING, MICHEL’S PATISSERIE, MUFFIN BREAK PTY LTD, GLORIA JEAN’S COFFEES PTY LTD, RETAIL FOOD GROUP LIMITED – ASX RFG

Melbourne way ahead of Sydney as Airbnb hub

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-May-18

A Roy Morgan Single Source survey shows that 10.4% of Australians who travelled in the year to March 2018 stayed in rented houses or rented serviced apartments. Some 11.6% of people who visited Melbourne on their last trip stayed in either rented houses or rented serviced apartments, up 3% on a decade ago. In comparison, only 8.5% of people who visited Sydney on their last trip stayed in such accommodation, up 1.3% on 10 years ago. Roy Morgan executive chairman and Melbourne Lord Mayor candidate Gary Morgan says Melbourne has seen a huge surge in apartments being used for Airbnb short-term accommodation over the last decade, and this has cut the value of apartments. Morgan says that as Lord Mayor he will ask the State Government to prevent apartments being used (and vandalised) by short-term visitors that downgrades the value of apartments and leads to a poorer overall amenity for the city and for residents in Melbourne.

CORPORATES
ROY MORGAN LIMITED, AIRBNB AUSTRALIA PTY LTD

CGU, RACV and CBA have most loyal general insurance customers

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-May-18

A Roy Morgan Single Source survey shows that 77.5% of Australians aged +14 with general insurance do not approach any other company when renewing their policy. An additional 14.8% approach another company but do not change their policy. The survey, which was carried out in the year to March 2018, also shows that the most loyal customers, based on the proportion of policy holders that renew without approaching another company, are with CGU (85.0%), RACV (82.8%) and CBA (82.6%). The least loyal are GIO (69.0%) and AAMI (72.7%).

CORPORATES
ROY MORGAN LIMITED, CGU INSURANCE AUSTRALIA LIMITED, RACV INSURANCE, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, GIO AUSTRALIA LIMITED, AUSTRALIAN ASSOCIATED MOTOR INSURERS LIMITED, RACQ INSURANCE LIMITED, SUNCORP GROUP LIMITED – ASX SUN

SUVs gaining popularity as new car buying intention softens

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Apr-18

A Roy Morgan Single Source Survey, which was carried out in February 2018, shows that 2.23 million Australians aged +14 intend to purchase a new vehicle in the next four years. This is just below the same period in 2017 (2.55 million), the current record for intention to purchase a new vehicle. The number of Australians who intend to buy a new vehicle in the next 12 months has fallen by 90,000 in the last year, to 587,000. The survey also shows that 623,000 Australians intend to buy a new SUV/4FWD, five seater within the next four years, up 156,000 compared to the same period in 2017. Meanwhile, 483,000 Australians intend to by a four-door sedan in the next four years (down 109,000) and 319,000 intend to by a five-door car (down 180,000).

CORPORATES
ROY MORGAN LIMITED

Pokies still the King of gambling in Australia

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Apr-18

The Roy Morgan Gambling Currency Reports show that poker machines (including online) account for 56.7% of all the dollars gambled in Australia. Meanwhile, 20.7% of the gambling dollar is spend on all forms of betting, including sports betting (5.2%) and horse racing, harness racing and greyhounds (15.5%). Lottery/Scratch tickets make up a further 14.2% of Australia’s gambling dollars, followed by Casino table games (including online) at 5.0% and Keno at 3.4%. Roy Morgan CEO Michele Levine notes that more than 2.7 million Australians aged 18+ (14.2%) use a poker machine in an average three months, significantly higher than the two million Australians (10.5%) who place a bet on a horse race, harness race, greyhounds or sporting event.

CORPORATES
ROY MORGAN LIMITED

Grill’d cooks competition with superior customer satisfaction

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Apr-18

A Roy Morgan Single Source survey shows that 12 million Australians aged 14+ visited a quick service restaurant in an average four-week period in the year to March 2018. Gourmet burger outlet Grill’d has topped the satisfaction ratings in each of the first three months of 2018, and it was a clear monthly winner in March with a customer satisfaction rating of 91.3%. It was followed by Crust (87.9%), Subway (87.5%), Fasta Pasta (86.6%) and Mad Mex (86.2%). Red Rooster (up 6.5%) has recorded the biggest improvement in satisfaction over the last 12 months, followed by Pizza Hut (up 6.2%) and Hungry Jack’s (up 3.1%). Those showing the largest declines in satisfaction were Pizza Capers (down 18.7%), La Porchetta (down 13%), Guzman y Gomez (down 7.4%) and Oporto (down 6.1%).

CORPORATES
ROY MORGAN LIMITED, GRILL’D PTY LTD, CRUST GOURMET PIZZA BAR PTY LTD, SUBWAY SANDWICHES PTY LTD, FASTA PASTA FAMILY RESTAURANTS PTY LTD, MAD MEX FRANCHISING PTY LTD, RED ROOSTER FOODS, PIZZA HUT AUSTRALIA, HUNGRY JACK’S PTY LTD, PIZZA CAPERS, LA PORCHETTA, GUZMAN Y GOMEZ PTY LTD, OPORTO PTY LTD

Tasplan, CARE Super and IOOF lead monthly super satisfaction

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Apr-18

The Roy Morgan Superannuation Satisfaction Report shows that average customer satisfaction with Australian superannuation funds was 61.1% in the six months to March 2018. This is on par with the average satisfaction level for Industry funds. Retail funds sit below the average at 60.1%, and satisfaction with major retail funds (consisting of ANZ, CBA, NAB and Westpac) is 58.7%. Average satisfaction with Public Sector funds and Self-Managed Superannuation funds is 72.6% and 73% respectively. Meanwhile, Tasplan has the highest satisfaction level of all superannuation funds, at 74.6%, ahead of CARE Super (71%) and retail fund IOOF (69.9%).

CORPORATES
ROY MORGAN LIMITED, TASPLAN LIMITED, CARE SUPER PTY LTD, IOOF HOLDINGS LIMITED – ASX IFL, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB

RACT leads general insurance satisfaction

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Apr-18

The Roy Morgan General Insurance Satisfaction report shows that 79.2% of Australians were satisfied with their general insurer in February 2018, down 0.4% from the same time in 2017. RACT has the highest level of customer satisfaction within the general insurance industry, at 93.5%; it is followed by Defence Service Homes Insurance (91.1%) and AMP (90.8%).

CORPORATES
ROY MORGAN LIMITED, RACT INSURANCE PTY LTD, DEFENCE SERVICE HOMES INSURANCE SCHEME, AMP LIMITED – ASX AMP