MARKETING RESEARCH – AUSTRALIA

Age of intending retirees increasing

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Mar-18

A Roy Morgan Single Source survey, which was carried out in the year to December 2017, has found that the average age of Australians intending to retire in the next 12 months is 61.9 years, up from 58.2 years over the last three years. Despite this increase in the average age of intending retirees, their number continues to increase and is currently 415,000, up from 392,000 in 2014 and 326,000 in 2008. The survey also shows that since 2008, the average age of females who intend to retire has increased by 6.3 years to 61.3 years, while males showed an increase of only 2.9 years to 62.0 years. This more rapid increase in retirement age for females is likely to be at least partly as a result of the increasing awareness that they generally have a lower level of retirement funding than males and as a result they need to work longer.

CORPORATES
ROY MORGAN LIMITED

Roy Morgan pixel works with Google’s Accelerated Mobile Pages (AMP)

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Mar-18

Traditional Internet measurement systems have recently hit three problems: Google’s Accelerated Mobile Pages (AMP), HTTPS pages and Facebook Instant Articles. Roy Morgan’s Internet measurement system Roy Morgan Live Audience Evaluation solves all three so website owners, advertisers and agencies can measure and monitor website and digital advertising audiences with confidence that they are getting the true answers. It allows any business with an online presence to install a ‘pixel’ – a short line of invisible code – on any website page or digital advertising in order to measure and profile digital audiences. The pixel, in conjunction with a panel of 19+ million devices and sophisticated data science and accelerated analytics, enables near real-time measurement of de-duplicated reach and in-depth profiling of the people engaging with a website or digital campaign without compromising the privacy of any individuals.

CORPORATES
ROY MORGAN LIMITED, GOOGLE INCORPORATED, FACEBOOK INCORPORATED

Favourable attitudes toward private health insurance

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Mar-18

A Roy Morgan Single Source survey has found that Australians aged +14 with private health insurance have generally positive attitudes towards the industry. Some 71.3% of private health insurance fund members agree with the statement that "it gives me peace of mind", while 74.3% agree that "It’s knowing that you’ll cover the cost of big medical expenses" and 60.7% say "It’s essential to have". In addition to these major positive attitudes, there are some areas of concerns: 43.9% agree that "It is difficult to understand what you are covered for" and 23.3% agree that "I want the cheapest and don’t care provider". Meanwhile, millennials are well above average in agreeing to issues that relate to the cost of private health insurance.

CORPORATES
ROY MORGAN LIMITED

Economic Issues dominate Australians’ problems in 2018

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Mar-18

Roy Morgan has explored the concerns of Australians in interviews with a representative cross-section of 650 Australians aged 14+ in February 2018. The in-depth research found that Australians regard economic issues as the major problems facing the nation and the world at large. Economic Issues (led by Financial problems and Cost of living, Unemployment, Economic problems, Housing affordability, Poverty and the gap between rich and poor) were mentioned by 32% of Australians as the most important problems facing the nation. When considering the wider World, the largest theme to emerge was again concerns related to the Economy, mentioned by just under 25% of Australians (led by the issue of Poverty and the gap between rich and poor) ahead of the 22% of Australians who mentioned Environmental issues and a further 19% of respondents who mentioned issues related to War & Terrorism.

CORPORATES
ROY MORGAN LIMITED

Olympics top TV sport ahead of AFL, Comm. Games & Cricket

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Mar-18

A Roy Morgan Single Source survey has found that the Olympics – encompassing both Summer and Winter Olympics – is Australia’s most popular TV sporting viewing experience; nearly 8.7 million Australians almost always or occasionally watch the Olympics when on TV. The AFL is the leading domestic sport with almost 7.7 million Australians watching various AFL sporting events on TV, headlined by the 6.5 million that watch the AFL Grand Final. The Commonwealth Games attracts 7.5 million viewers, ahead of Cricket on 7.4 million viewers, while the NRL boasts 6.7 million viewers, with its most popular sporting event – the annual State of Origin – attracting 5.8 million viewers. Tennis has nearly 6.6 million viewers, although viewing is heavily skewed towards the Australian Open – watched by almost 6.5 million viewers.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, AUSTRALIAN OPEN TENNIS

2017 Pre-Christmas sales of just over $50 billion prediction spot on

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Mar-18

Roy Morgan’s annual retail sales forecast, undertaken in conjunction with the Australian Retailers Association (ARA), predicted total retail sales growth of 2.8% to $50.073 billion for the most important retailing period of the year: 15 November-24 December 2017. This is just 0.1% higher than the 2.7% growth achieved, with actual sales totalling $50.019 billion. There was growth across all six categories measured, with spending on Hospitality growing the fastest, by 4.1% to $7.123 billion, while the slowest-growing category was Department stores, for which spending increased 0.6% to $2.945 billion. Analysing retail sales figures on a State-by-State basis shows that South Australia grew fastest, with retail sales growing 5.1% to $3.326 billion, while growth was slowest in post-mining boom Western Australia, up just 0.3% to $5.4 billion. Australia’s two biggest States also grew strongly with Victoria up a healthy 4.7% to $12.839 billion and New South Wales up 2.8% to $16.128 billion.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Bank advocacy highest among App users

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Mar-18

A Roy Morgan Single Source survey has found that bank customers using an App on a mobile phone or tablet to deal with their bank are more likely to recommend them to a friend or colleague compared to those accessing their bank using other channels. In the 12 months to January 2018, 68.7% of customers who dealt with their bank using an App on a mobile phone or tablet said they were highly likely to recommend their bank to others. This is based on them scoring an 8, 9 or 10 on a possible 10-point likelihood scale. This level of advocacy is well above that of the more traditional method of dealing with banks – the branches – with 64.7% being high advocates. Internet banking using a website is currently the most common method for dealing with banks, but it is losing some ground to the use of Apps on mobile phones or tablets.

CORPORATES
ROY MORGAN LIMITED

Satisfaction with banks up again in January

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Feb-18

New research from Roy Morgan shows that customer satisfaction with Australia’s banks in the six months to January 2018 was 81.2%, up from 80.8% in December. This is the best figure seen since June 2017, and it is now well above the long-term average of 73.8% calculated since 2001. The Commonwealth Bank again had the highest customer satisfaction rating of the big four in December (up 0.5 % at 80.1%), followed by NAB (up 0.5% to 79.1%). However, Bendigo Bank (88.4%) had the highest customer satisfaction rating among the 10 largest consumer banks, followed by Bank of Queensland (85.8%). Meanwhile, the mortgage customers of the smaller banks continue to have higher satisfaction ratings than the big four.

CORPORATES
ROY MORGAN LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, BENDIGO BANK, BANK OF QUEENSLAND LIMITED – ASX BOQ, ING BANK (AUSTRALIA) LIMITED, BANK OF WESTERN AUSTRALIA LIMITED, ST GEORGE BANK LIMITED, SUNCORP BANK

Roy Morgan Net Trust Score (NTS)

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Feb-18

The Roy Morgan Net Trust Score (NTS) has identified Australia’s most trusted industry sectors and brands. Industry categories with a positive Net Trust Score (positive NTS) are Retail, Travel, Charities and Medical, while categories with a negative Net Trust Score (negative NTS) include Banks, Telecommunications, Utilities, Mining & Petroleum, Media and Government. Meanwhile, the top-10 brands with a positive NTS (listed alphabetically) are the ABC, ALDI, Bendigo Bank, Bunnings, IGA, JB Hi-Fi, Kmart, NRMA, Qantas and Toyota. The top-10 brands with a negative NTS are Adani, ANZ, CBA, Coles, Facebook, NAB, NBN, Optus, Telstra and Westpac.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN BROADCASTING CORPORATION, ALDI STORES SUPERMARKETS PTY LTD, BENDIGO BANK, BUNNINGS GROUP LIMITED, IGA, JB HI-FI LIMITED – ASX JBH, KMART AUSTRALIA LIMITED, NRMA INSURANCE LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, ADANI MINING PTY LTD, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, COLES SUPERMARKETS AUSTRALIA PTY LTD, FACEBOOK INCORPORATED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, NBN CO LIMITED, OPTUS, TELSTRA CORPORATION LIMITED – ASX TLS, WESTPAC BANKING CORPORATION – ASX WBC

Satisfaction with banks up again in January

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Feb-18

New research from Roy Morgan shows that customer satisfaction with Australia’s banks in the six months to January 2018 was 81.2%, up from 80.8% in December. This is the best figure seen since June 2017, and it is now well above the long-term average of 73.8% calculated since 2001. The Commonwealth Bank again had the highest customer satisfaction rating of the big four in December (up 0.5 % at 80.1%), followed by NAB (up 0.5% to 79.1%). However, Bendigo Bank (88.4%) had the highest customer satisfaction rating among the 10 largest consumer banks, followed by Bank of Queensland (85.8%). Meanwhile, the mortgage customers of the smaller banks continue to have higher satisfaction ratings than the big four.

CORPORATES
ROY MORGAN LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, BENDIGO BANK, BANK OF QUEENSLAND LIMITED – ASX BOQ, ING BANK (AUSTRALIA) LIMITED, BANK OF WESTERN AUSTRALIA LIMITED, ST GEORGE BANK LIMITED, SUNCORP BANK