MARKETING RESEARCH – AUSTRALIA

Holiday intention increasing with domestic leading

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Feb-18

A Roy Morgan Single Source shows that the proportion of Australians aged 14+ who intend to take a holiday in the next 12 months rose to 70% in the December 2017 quarter. This compares with 68 per cent in the three months to December 2016. The survey also shows that the proportion of Australians who intend to take a domestic holiday in the next 12 months has risen from 52% to 54%, while overseas holiday intention is the same as it was a year ago (11%). Meanwhile, analysis using Roy Morgan’s Helix Personas consumer-profiling tool shows that the highly ambitious and well earning, socially aware Young and Platinum Persona is most likely to be planning a holiday in the next 12 months, while people from the Persona known as Strugglestreet are the least likely group to have any kind of holiday plans in the pipeline.

CORPORATES
ROY MORGAN LIMITED

Skoda vs Lexus – tight finish for car satisfaction award

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Feb-18

A Roy Morgan Single Source survey shows that Skoda had a customer satisfaction rating of 97.5% in the year to November 2017, an increase of 4.5% compared with the previous 12 months. Skoda was followed by Lexus on 97.1% (up 2.6%). Nine of the top 10 car brands for customer satisfaction showed improvement over the last 12 months, with the only exception being Isuzu UTE, which was down 0.4%. The two biggest improvers among the top 10 were Land Rover (up 5.5% to 95.4%) and Peugeot (up 5.4% to 95.2%). The winner of the 2017 Annual Roy Morgan Car Manufacturer Satisfaction Award will be announced later in February. Lexus has won this award for the past three years.

CORPORATES
ROY MORGAN LIMITED, SKODA AUTOMOBILOVA AS, LEXUS, ISUZU UTE AUSTRALIA PTY LTD, LAND ROVER, PEUGEOT AUTOMOBILES AUSTRALIA

Declining gas customer satisfaction

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Feb-18

A Roy Morgan Single Source survey has found that 57.0% of gas customers were satisfied with their provider in the year to November 2017, compared with 60.5% in the previous 12 months. Kleenheat is the best performer, with a satisfaction rating of 70.9%, followed by Red Energy (68.0%) and AGL Energy (65.0%). Nine of the 10 largest gas providers showed declines in customer satisfaction, while AGL improved by only 0.1% point. Meanwhile, the survey shows that 50.1% of customers who are "very dissatisfied" with their gas provider say that they are either "very likely" or "fairly likely" to switch companies in the next 12 months. Even among customers who were only "fairly dissatisfied", 42.7% say that they are likely to switch providers in the next 12 months.

CORPORATES
ROY MORGAN LIMITED, KLEENHEAT GAS PTY LTD, RED ENERGY PTY LTD, AGL ENERGY LIMITED – ASX AGL

15 million Australians read magazines across print & online

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Feb-18

Roy Morgan has released the Australian Magazine Readership report for the 12 months to December 2017. A total of 12,565,000 Australians aged 14+ (62.5 per cent) read print magazines – down 93,000 (0.7 per cent) from a year ago. However, the audience reach of magazines is extended to 15 million Australians 14+ when you include magazine reading online (either via the web or an app). The withdrawal of major publishers from audited circulation results for magazines just over a year ago means Roy Morgan’s readership results continue to be the only truly independent measure of magazine performance now available. "Coles Magazine" remains the most widely-read print magazine, with an average readership of 4,152,000 per issue (up 11.3 per cent). Meanwhile, seven of Australia’s 10 leading magazines ranked by cross-platform audiences retain a significantly larger readership via their print editions than their digital offerings – a clear contrast to their print newspaper cousins, although this picture is slowly changing as more magazine publishers expand and refine their online offerings.

CORPORATES
ROY MORGAN LIMITED, BAUER MEDIA AUSTRALIA PTY LTD

Newspaper masthead readership grows to 15.9 million

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Feb-18

Roy Morgan has released the latest readership report for Australian newspapers for the 12 months to December 2017. Some 15.9 million Australians aged 14+ now read or access newspapers in an average 7-day period either in print, or online via website or app. Cross-platform audiences have increased for four out of Australia’s top five leading mastheads, and for the first time four of the leading mastheads now have an audience of over three million Australians. "The Sydney Morning Herald" is still the most widely-read masthead, with a cross-platform audience of 4,255,000, up 0.4 per cent from a year ago.

CORPORATES
ROY MORGAN LIMITED

Business travel down after mining boom

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Feb-18

A Roy Morgan Single Source shows that 2.2 million Australians aged 14+ travelled by air for business purposes in 2017 (equivalent to 11 per cent of the population); however, this was down 1.3 percentage points since the height of the mining boom in 2010. This might seem a surprise in an economy that has experienced strong economic growth over the past seven years; however, deeper analysis by State reveals that a substantial part of this fall has been concentrated in the mining states of WA (in which 11.6 per cent of the population were business air travellers in 2017 – down 4.1 percentage points since 2010) and Queensland (in which business air travel is down 3.9 percentage points to 10.2 per cent). The prevalence of so-called Fly-In-Fly-Out workers in the mining industry has clearly fallen significantly over the last few years as big mining projects have been completed and the workforce required to maintain operations is invariably lower than required to "kick-start" a new project to begin with.

CORPORATES
ROY MORGAN LIMITED

2.23 million Australians drive diesel fuel vehicles

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Feb-18

A Roy Morgan Single Source survey shows that 45% of Australians aged 18+ say they would seriously consider buying a diesel fuel vehicle, down from 50% two years ago. Meanwhile, 52% say they would consider buying a hybrid vehicle, ahead of electric vehicles (37%), and LPG vehicles (21%). Analysing Australians who mostly drive diesel fuel vehicles shows that 1.13 million reside in capital cities and 1.10 million in country areas, although the differing populations between the two means country Australians are 36% more likely to drive a diesel fuel vehicle than the average Australian. Nearly a third of Australia’s diesel fuel vehicles are driven by either semi/unskilled workers (18.3%) or skilled workers (14.4%), with both over-represented as drivers, while a further 22.5% are professionals/managers. Although farmers represent less than 2% of all diesel fuel vehicle drivers they are 185% more likely to drive a diesel fuel vehicle than the average Australian.

CORPORATES
ROY MORGAN LIMITED

New vehicle buying intentions up 142,000

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Feb-18

A Roy Morgan Single Source survey, which was carried out in the three months to November 2017, shows that 2.38 million Australians aged 14+ intend to purchase a new vehicle in the next four years. This is an increase of 142,000 over the same period in 2016, and has left intentions only marginally lower than the 15-year high recorded in February 2017. The survey also shows that new vehicle intenders continue to have a much higher level of consumer confidence than the population average. Over the November quarter, the consumer confidence for all Australians was 114.1, whereas those intending to purchase a new vehicle in the next four years had a much higher level with 122.8. In addition to four-year vehicle buying intentions being close to record levels, one-year intentions are up by 13,000 (2.2%) over the same period in 2016 to be currently on 615,000. Those intending to purchase in the next 12 months also had higher-than-average consumer confidence.

CORPORATES
ROY MORGAN LIMITED

Satisfaction with banks up in December

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Original article by Roy Morgan
Market Research Update – Page: Online : 31-Jan-18

New research from Roy Morgan shows that customer satisfaction with banks in the six months to December 2017 was 80.8%, up from 80.6% in November. Despite many fluctuations in satisfaction over the last two decades, the current result represents a continuation of the generally positive trend that we have seen since 2001, when satisfaction with banks was only 58.5%. The Commonwealth Bank had the highest customer satisfaction rating of the big four in December (unchanged at 79.6%), followed by NAB (up 0.3% to 78.6%). However, Bendigo Bank (up 0.7% to 88.8%) had the highest customer satisfaction rating among the 10 largest consumer banks.

CORPORATES
ROY MORGAN LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, BENDIGO BANK, BANK OF QUEENSLAND LIMITED – ASX BOQ, ING BANK (AUSTRALIA) LIMITED, BANK OF WESTERN AUSTRALIA LIMITED, ST GEORGE BANK LIMITED, SUNCORP BANK

Satisfaction with electricity providers declining

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Jan-18

A Roy Morgan Single Source survey shows that customer satisfaction with electricity providers was 57.6% in the year to November 2017, compared with 61.8% in the previous 12 months. Red Energy (with a satisfaction rating of 68.2%) remains in top position among the largest providers, narrowly ahead of Lumo Energy (67.4%) and Simply Energy (65.6%). Both of the largest players showed a drop in satisfaction, with Origin down 7.9% points (to 57.6%) and AGL down 2.6% points (to 62.5%). The survey also shows that approximately 1.2 million households are considering switching electricity providers over the next 12 months, up from around one million in early 2017.

CORPORATES
ROY MORGAN LIMITED, RED ENERGY PTY LTD, LUMO ENERGY AUSTRALIA PTY LTD, SIMPLY ENERGY, ORIGIN ENERGY LIMITED – ASX ORG, AGL ENERGY LIMITED – ASX AGL, ERGON ENERGY CORPORATION LIMITED, AURORA ENERGY PTY LTD