READERSHIP SURVEYS – AUSTRALIA

Australians turn to magazines during lockdowns with Food & Entertainment, Home & Garden, General Interest and Mass Women readership up year on year

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 25-Aug-21

The Roy Morgan Australian Readership report for the 12 months to June 2021 shows that a total of 15,201,000 Australians aged 14+ (72.0%) read magazines in print or online either via the web or an app. This is down 4 per cent, or 628,000, from a year ago. Readership of print magazines was 12.0 million Australians aged 14+ (56.8 per cent), down 2.2% from a year ago. Although overall industry readership figures are down slightly compared to a year ago, this is largely due to the closure or suspension of many titles during 2020 as the industry grappled with the COVID-19 pandemic and the nation-wide lockdown. The good news is that many magazine titles have resonated with new audiences during a tough year and are thriving, with solid readership increases seen across many categories. Readership of the Food & Entertainment category increased by 10.8 per cent to over 7.1 million, General Interest was up 6.1 per cent to over 4.1 million, Home & Garden increased by 17.8 per cent to over 3.8 million and Mass Women’s was up 3.8 per cent to over 3 million. These are the latest findings from the Roy Morgan Single Source survey of 64,973 Australians aged 14+ in the 12 months to June 2021.

CORPORATES
ROY MORGAN LIMITED

More than 20 million Australians continue to read news

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 24-Aug-21

The first release of Total News readership figures produced by Roy Morgan shows that 20.4 million Australians consume news in a four-week period, an increase of 1 per cent compared to the same period last year. The readership figures, produced for the first time by Roy Morgan for ThinkNewsBrands, refer to the 12 months to June 2021 and show that Total News reaches 97 per cent of the population aged 14+. Total News consists of all news brands (print and digital) and digital news websites. Digital news maintains its position of strength with readership of 19.1 million, 90 per cent of the population aged 14+. Print news has seen a 6 per cent increase compared to the same period last year, now reaching 14.1 million people, or 67 per cent of the population aged 14+. In April, ThinkNewsBrands announced the appointment of Roy Morgan to measure news readership and the retirement of emma (Enhanced Media Metrics Australia).

CORPORATES
ROY MORGAN LIMITED, THINKNEWSBRANDS

New Roy Morgan Cross-Platform Audience results show strong results for leading newspapers and magazines

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 25-May-21

The latest Roy Morgan Cross-Platform Audience results for the year to March 2021 show an estimated 19.9 million (94.4%) Australians aged 14+ read or accessed newspapers or newspaper content in some way – print editions, online via website, app or news platforms (including metropolitan, local and regional titles) in an average four weeks. The total cross-platform audiences for newspaper mastheads in the 12 months to March 2021 includes an estimated 16.8 million (79.4%) reading or accessing metropolitan titles. In addition some 15.6 million (72.8%) Australians aged 14+ read or accessed a magazine or magazine content. The standout newspaper mastheads are Nine Entertainment owned Sydney Morning Herald with a cross-platform audience of over 8.5 million ahead of its Melbourne stablemate The Age with a cross-platform audience of 6 million. News Corp’s national broadsheet The Australian is in third place with a cross-platform audience of nearly 5.1 million just ahead of city-based stablemates The Daily Telegraph in Sydney on 4.9 million and Melbourne counterpart the Herald Sun with a cross-platform audience of well over 4.5 million.

CORPORATES
ROY MORGAN LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

News Corp regional strength is in Queensland whereas Australian Community Media is strongest in NSW/ACT

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 18-May-20

The latest Roy Morgan readership results show that News Corp’s regional newspaper strength is based in Queensland while regional newspaper rival Australian Community Media is strongest in New South Wales and the ACT. The two companies control the publishing industry in regional and rural Australia. There has been talk recently that the two brands would come together under one banner; however, in recent days News Corp has decided against selling its regional titles. News Corp’s leading regional titles include the Gold Coast Bulletin with a four-week print readership of 215,000, The Hobart Mercury (read by 171,000), the Townsville Bulletin (read by 129,000), the Geelong Advertiser (read by 127,000), the Cairns Post (read by 115,000) and the Northern Territory News (read by 56,000). ACM’s leading titles include the Newcastle Herald with a four week print readership of 246,000, the Illawarra Mercury (read by 154,000), Canberra Times (read by 151,000), the Launceston Examiner (read by 102,000) and The Advocate in Tasmania (read by 61,000). The best performing regional newspaper over the past year has been ACM-owned The Examiner, based in the Tasmanian city of Launceston, which increased its weekday average issue print readership by 14.3 per cent to 32,000. Meanwhile, the total cross-platform audiences of Australia’s leading regional titles in the March quarter were led by the Canberra Times with a total cross-platform audience of 1,052,000 in an average four weeks, ahead of The Hobart Mercury on 429,000 and the Newcastle Herald on 380,000.

CORPORATES
ROY MORGAN LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, AUSTRALIAN COMMUNITY MEDIA

15.6 million Australians are reading or accessing magazine content

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 12-May-20

Roy Morgan’s Enhanced Cross-Platform Audience results for the three months of the March quarter 2020 show 15.6 million Australians are reading a print magazine or accessing magazine content online via websites, apps, or platforms such as Apple News in an average four weeks. This reach covers 74% of the Australian population aged 14+. Bauer Media’s ‘Now to Love’ online hub is viewed by over 2.7 million Australians in an average four weeks. Leading titles including Woman’s Day, Women’s Weekly, Good Health, TV Week and Take 5 can be accessed at ‘Now to Love’.

CORPORATES
ROY MORGAN LIMITED, BAUER MEDIA AUSTRALIA PTY LTD

Roy Morgan releases Enhanced Cross-Platform Audience results for Newspapers & Magazines

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 11-May-20

In this ‘digital first’ view of the media landscape Roy Morgan on Friday released its latest cross-platform audience results for Australian newspapers and magazines for the period January – March 2020. Roy Morgan’s audience numbers also include the first set of Apple News audience measurement numbers for the Australian market. In the March quarter of this year an estimated 19.3 million (92%) Australians aged 14+ read or accessed newspapers or newspaper content in some way – print editions, online via website, app or news platforms (including metropolitan, local and regional titles) in an average four weeks. This includes an estimated 16.4 million (78%) reading or accessing metropolitan titles. Some 15.6 million (74%) Australians aged 14+ read or accessed a magazine or magazine content. Most read or accessed is The Sydney Morning Herald with a cross-platform audience of 8.1 million and followed by its Melbourne stablemate The Age with a cross-platform audience of 5.4 million Australians in an average 4 week period in the March quarter. News Corp’s Daily Telegraph is in third place with a cross-platform audience of 4.7 million in front of its Melbourne counterpart the Herald Sun which now has a cross-platform audience of 4.3 million Australians. Click these links to see all the latest March quarter 2020 Enhanced Cross-Platform Audience results for Newspaper Cross-Platform Audiences at http://www.roymorgan.com/industries/media/readership/cross-platform-audiences-newspapers and Magazine Cross-Platform Audiences at http://www.roymorgan.com/industries/media/readership/cross-platform-audiences-magazines.

CORPORATES
ROY MORGAN LIMITED

Over 15.6 million Australians read magazines in print or online

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 7-Feb-20

Roy Morgan has released the Australian Magazine Readership report for the 12 months to December 2019. A total of 15,644,000 Australians aged 14+ (75.1%) now read magazines in print or online, down 0.6 per cent from a year ago. Readership of print magazines was almost 13.1 million Australians aged 14+ (62.8 per cent), down 3.8% from a year ago. The free ‘Coles Magazine’ remains the most widely-read print magazine, with a readership of 4,573,000 (down 4.8%), while ‘Better Homes & Gardens’ remains the most widely-read paid magazine with a print readership of 1,698,000 million (up 8.4 per cent). Meanwhile, Taste.com.au remains the best-read magazine title across print and digital formats, with a total cross-platform audience of more than 3.1 million (down 2.6 per cent). These are the latest findings from the Roy Morgan Single Source survey of 50,422 Australians aged 14+ in the 12 months to December 2019.

CORPORATES
ROY MORGAN LIMITED

First full year since Nine purchase of Fairfax sees audience increases for SMH, The Age and Australian Financial Review

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 7-Feb-20

Roy Morgan has released the latest readership results for Australian newspapers, for the 12 months to December 2019. Now 15.5 million Australians aged 14+ (74.6%) read or access newspapers in an average seven-day period via print or online; this audience increases to 16.6 million (79.7%) when one considers news portals such as news.com.au and the Huffington Post. The standout performer over the past year is again ‘The Australian Financial Review’, which increased its total cross-platform readership by 14.1 per cent to 1,642,000; this was driven by a substantial increase in its digital audience (up 19.9 per cent to 1,402,000). ‘The Sydney Morning Herald’ is still Australia’s most widely-read masthead, with a cross-platform audience of 4,303,000, which is up 4.1 per cent on a year ago. Meanwhile, ‘Good Weekend’ remains Australia’s most widely-read newspaper inserted magazine, with print readership of 819,000 (down 21.6 per cent over the last year). These are the latest findings from the Roy Morgan Single Source survey of 50,422 Australians aged 14+ in the 12 months to December 2019.

CORPORATES
ROY MORGAN LIMITED

Fake News?

roymorgansocial Leave a comment

Original article by Roy Morgan
Media Update – Page: Online : 26-Nov-19

The Australian newspaper this week claimed 1,803,000 print readers of their Monday to Friday newspaper – fake news? Roy Morgan average issue readership of The Australian (Monday to Friday) is 291,000 (down 12,000 in a year) and The Weekend Australian 547,000 (down 38,000 in a year). The Australian also reported a year-on-year increase of 800,000 online readers to 1,892,000, an 80% increase. Unfortunately News Corporation does NOT subscribe to any Roy Morgan data which is Australia’s only independent source of all media measurement – Roy Morgan media audience estimates have been the measurement ‘currency’ for nearly 50 years history. Many have been critical of audience claims by Facebook, Google, etc. It is important that all audience information used by media in Australia to sell marketers advertising space is accurate. News Corp should only use and support accurate media measurement data! A correction in The Australian is not enough.

CORPORATES
ROY MORGAN LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

Magazine readership increases to over 15.2 million

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 1-Nov-19

Roy Morgan has released the Australian Magazine Readership report for the 12 months to September 2019. A total of 15,205,000 Australians aged 14+ (73.3%) now read magazines in print or online, up 0.6 per cent from a year ago. Readership of print magazines is almost 13.3 million Australians (64.0 per cent), down 2.5% from a year ago. Five of Australia’s top 10 magazines grew their print readership over the past year. The free ‘Coles Magazine’ remains the most widely-read print magazine, with a readership of 4,762,000 (up 3.1 per cent), while ‘Better Homes & Gardens’ remains the most widely-read paid magazine with a print readership of 1,673,000 million (up 3.1 per cent). Meanwhile, Taste.com.au remains the best-read magazine title across print and digital formats, with a total cross-platform audience of almost 3.2 million (down 1.2 per cent). These are the latest findings from the Roy Morgan Single Source survey of 49,462 Australians aged 14+ in the 12 months to September 2019.

CORPORATES
ROY MORGAN LIMITED