READERSHIP SURVEYS – NEW ZEALAND

In mid-2025 an impressive 2.7 million New Zealanders read newspapers and more than 1.6 million read magazines

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Aug-25

Roy Morgan’s latest readership results show that an estimated 2.70 million New Zealanders aged 14+ (61.4%) now read or access newspapers in an average 7-day period via print or online (website or app) platforms. In addition, an estimated 1.65 million New Zealanders aged 14+ (37.5%) read magazines whether in print or online either via the web or an app. The New Zealand Herald is still the nation’s most widely-read publication, with a total cross-platform audience of 1,812,000; this up 96,000 (+5.6%) on a year ago. In a clear second place, reaching an audience of 355,000, is the Dominion Post, following an increase of 26,000 (+7.9%) on a year ago. Meanwhile, 25 of the 49 magazines measured increased their print readership during the year to June 2025. New Zealand’s most widely read magazine is the driving magazine AA Directions, which had an average issue readership of 367,000 in the year to June. These are the latest findings from the Roy Morgan New Zealand Single Source survey of 6,233 New Zealanders aged 14+ over the 12 months to June 2025.

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ROY MORGAN LIMITED

More than 2.7 million New Zealanders now read newspapers and magazine audiences are steady at almost 1.7 million

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Sep-24

Roy Morgan has released its readership results for New Zealand’s newspapers and magazines for the 12 months to June 2024. The data shows that 2.71 million New Zealanders aged 14+ (63%) now read or access newspapers in an average 7-day period via print or online (website or app) platforms. In addition, 1.68 million New Zealanders aged 14+ (39.1%) read magazines, whether in print or online either via the web or an app. The New Zealand Herald is still the nation’s most widely-read publication, with a total cross-platform audience of 1,716,000 in the 12 months to June 2024 – almost five times as many as the second placed Dominion Post with a readership of 329,000. Meanwhile, 21 of the 49 magazines measured increased their print readership in the year to June 2024. New Zealand’s most widely read magazine is still the driving magazine AA Directions, which had an average issue readership of 397,000 during the year to June (an increase of 59,000 on a year ago). These are the latest findings from the Roy Morgan New Zealand Single Source survey of 6,167 New Zealanders aged 14+ over the 12 months to June 2024.

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ROY MORGAN LIMITED

More than 2.7 million New Zealanders now read newspapers and magazine audiences surge to over 1.7 million

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Feb-24

Roy Morgan has released its readership results for New Zealand’s newspapers and magazines for the 12 months to December 2023. The data shows that 2.73 million New Zealanders aged 14+ (64.4%) now read or access newspapers in an average 7-day period via print or online (website or app) platforms. In addition, 1.71 million New Zealanders aged 14+ (40.3%) read magazines, whether in print or online either via the web or an app. The New Zealand Herald is still the nation’s most widely-read publication, with a total cross-platform audience of 1,720,000 in the 12 months to June 2023 – almost five times as many as the second placed Dominion Post with a readership of 341,000. Meanwhile, New Zealand’s most widely read magazine is still the driving magazine AA Directions, which had an average issue readership of 379,000 during the year to December (an increase of 63,000 on a year ago). These are the latest findings from the Roy Morgan New Zealand Single Source survey of 6,254 New Zealanders aged 14+ over the 12 months to December 2023.

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ROY MORGAN LIMITED

2.8 million New Zealanders now read newspapers and almost 1.7 million read magazines

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Sep-23

Roy Morgan has released its readership results for New Zealand’s newspapers and magazines for the 12 months to June 2023. The data shows that 2.76 million New Zealanders aged 14+ (65.8%) now read or access newspapers in an average 7-day period via print or online (website or app) platforms. In addition, 1.69 million New Zealanders aged 14+ (40.2%) read magazines, whether in print or online either via the web or an app. The New Zealand Herald is still the nation’s most widely-read publication, with a total cross-platform audience of 1,747,000 in the 12 months to June 2023 – almost five times as many as the second placed Dominion Post with a readership of 363,000. Meanwhile, New Zealand’s most widely read magazine is still the driving magazine AA Directions, which had an average issue readership of 338,000 during the year to June. These are the latest findings from the Roy Morgan New Zealand Single Source survey of 6,524 New Zealanders aged 14+ over the 12 months to June 2023.

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ROY MORGAN LIMITED

Over 3 million New Zealanders read newspapers and over 2 million read magazines in 2019

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Mar-20

Roy Morgan has released its New Zealand readership results for print newspapers and magazines for the 12 months to December 2019. Over 3 million New Zealanders aged 14+ (76.5%) now read or access newspapers in an average 7-day period via print or online platforms. Nearly 2.1 million New Zealanders aged 14+ (52.3%) read magazines, whether in print or online. The ‘New Zealand Herald’ remains the country’s most-read daily newspaper, with a total cross-platform audience of 1,811,000 in the 12 months to December 2019, although this is down 41,000 on a year ago. Driving magazine ‘AA Directions’ remains New Zealand’s most widely-read magazine, with an average readership of 482,000 for each issue (up 10,000 over the last year). These are the latest findings from the Roy Morgan New Zealand Single Source survey of 6,547 New Zealanders aged 14+ over the 12 months to December 2019.

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ROY MORGAN LIMITED

Over 3.1 million New Zealanders read newspapers

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Feb-19

Roy Morgan has released its New Zealand readership results for newspapers and magazines in 2018. Over 3.1 million New Zealanders aged 14+ (79.2%) now read or access newspapers in an average 7-day period via print or online platforms. In addition, a total of 2.2 million New Zealanders aged 14+ (56.1%) read magazines whether in print or online. The New Zealand Herald remains the country’s most-read daily newspaper, with a total cross-platform audience of 1,852,000 in the 12 months to December 2018, up 39,000 on a year ago. However, its cross-platform audience growth of 2.2% over the past year was outpaced by the Waikato Times (+24.1%), the Otago Daily Times (+3.8%), Bay of Plenty Times (+12.9%), Hawke’s Bay Today (+25.7%) and the Northern Advocate (+8.9%). Meanwhile, automotive magazine AA Directions remains New Zealand’s most widely-read magazine, with an average readership of 472,000 for each issue.

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ROY MORGAN LIMITED

It’s Official: Over 3.1 million New Zealanders read newspapers

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-18

Roy Morgan has released its New Zealand Print Readership results for Newspapers and Magazines in the 12 months to June 2018. Over 3.1 million New Zealanders aged 14+ (80.2%) now read or access newspapers in an average seven-day period via print or online platforms. In addition, 2.3 million New Zealanders aged 14+ (59%) read magazines, whether in print or online. The "New Zealand Herald" remains the country’s most-read daily newspaper, with a total cross-platform audience of 1,806,000, up 2,000 on a year ago. Its modest cross-platform audience growth of 0.1% over the past year was outpaced by the "Sunday Star Times" (+6.3%), the "Otago Daily Times" (+4.7%) and the "Taranaki Daily News" (+14.8%). Meanwhile, automotive magazine "AA Directions" remains New Zealand’s most widely read magazine, with an average readership of 538,000 for each issue (up 31,000 on a year ago).

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ROY MORGAN LIMITED

It’s Official: NZ Herald is New Zealand’s most widely read publication – print & online

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Aug-17

Roy Morgan Research has released its New Zealand Print Readership results for Newspapers and Magazines in the 12 months to June 2017. The "New Zealand Herald" remains the country’s most-read daily newspaper, with 1,674,000 readers either in print or online, more than three times as many as read the second-placed "Dominion Post" (488,000). However, second-tier newspapers including the "Waikato Times" (+4.9%), "Bay of Plenty Times" (+10.5%), "Hawkes Bay Today" (+6.6%) and the "Sunday News" (+32.3%) are now growing their audience the fastest, while all four of New Zealand’s most read newspapers lost ground over the past year. Meanwhile, automotive magazine "AA Directions" is read by 507,000 New Zealanders, making it the most widely-read print magazine, ahead of "New Zealand Women’s Day" on 339,000.

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ROY MORGAN RESEARCH LIMITED

Roy Morgan Readership results for New Zealand Newspapers and Magazines in 2015

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Mar-16

Roy Morgan Research has released its New Zealand Print Readership results for Newspapers and Magazines in the 12 months to December 2015. The "New Zealand Herald" remains the country’s most-read daily newspaper, with 549,000 readers per average issue (down 10.9 per cent compared with 2014). "AA Directions" remains the most-read magazine, with 554,000 readers per average issue (up 8.6 per cent), while "New Zealand Woman’s Day" is the most popular title on newsstands (up 5.2 per cent to 406,000 readers per average issue).

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ROY MORGAN RESEARCH LIMITED