TELEVISION ADVERTISING – AUSTRALIA

TV ad revenue tanks but broadcast video on demand offers hope

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Original article by James Madden
The Australian – Page: Online : 14-Aug-24

Data from ThinkTV shows that the combined advertising revenue of Australia’s commercial free-to-air broadcasters fell by 8.1 per cent in 2023-24, to $3.3bn. The figures cover metropolitan and regional free-to-air networks, plus their broadcast video-on-demand services; advertising-supported public broadcaster SBS is not included. The advertising revenue of metro and regional FTA networks fell by 12 per cent and 5.5 per cent respectively. However, this was partially offset by a 12.7 per cent increase in BVOD ad revenue.

CORPORATES
THINK TV

SBS bets on customer choice to lure viewers as it offers block on gaming, booze and fast food ads

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Original article by Sophie Elsworth
The Australian – Page: 17 : 1-Nov-23

Public broadcaster SBS will allow allow users of its streaming video service to opt out of seeing advertisements for betting companies, alcoholic beverages and quick service restaurants. SBS On Demand viewers who chose to block such content will instead see ads for other products and services. SBS MD James Taylor says viewers have always had complete control over what they watch on SBS On Demand, and they will now have greater control over the ads they see. He expects other TV networks to consider a similar move. The federal government plans to impose greater restrictions on gambling advertisements.

CORPORATES
SPECIAL BROADCASTING SERVICE (SBS)

Seven downgrades its TV ad market forecast

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Original article by Sam Buckingham-Jones
The Australian Financial Review – Page: 15 : 3-May-23

Seven West Media CEO James Warburton estimates that the TV advertising market fell by 11 per cent during the March quarter, and he expects a similar decline in the June quarter. Seven West had forecast in February that the advertising sales downturn in the March quarter would be in the "mid to high single-digits". However, Warburton notes that the TV ad market often rebounds quickly after a downturn. Warburton has also advised that Seven West now expects its operating costs for 2022-23 to be within the range of $1.2bn to $1.21bn, compared with previous guidance of $1.22bn to $1.23bn.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM

Ads on Foxtel’s Binge make it 30pc more profitable

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Original article by Sam Buckingham-Jones
The Australian Financial Review – Page: Online : 23-Dec-22

Binge has opted for a different path to advertising-supported streaming than international rival Netflix, which launched a brand-new tier with ads in early November. Foxtel-owned Binge will instead introduce advertisements to one of its existing tiers in March. Foxtel Media CEO Mark Frain says modelling suggests that this strategy will make it a 30 per cent more profitable product. Foxtel Media is already selling advertising packages for Binge, and Frain notes that they are proving to be very popular with advertisers. He forecasts that Binge’s advertising revenue will be within the range of $50m to $100m within several years.

CORPORATES
BINGE, FOXTEL MANAGEMENT PTY LTD, FOXTEL MEDIA, NETFLIX INCORPORATED

TV networks brace for potential 30 per cent fall in ad revenues despite rising viewership

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Original article by Rod Myer
The New Daily – Page: Online : 21-Apr-20

The coronavirus lockdown has prompted a spike in ratings for TV news bulletins as Australians seek information on the pandemic. Think TV CEO Kim Portrate says there has been strong growth in audiences for traditional linear TV, broadcast video-on-demand and subscription video-on-demand services. However, TV networks’ revenue is being hit by a sharp fall in bookings from advertisers; Jane Ratcliffe from Standard Media Index estimates that ad revenue could fall by 25-30 per cent in April.

CORPORATES
THINK TV, SMI MEDIA INCORPORATED

Ten bounces back from Big Bash League loss

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Original article by Zoe Samios
The Age – Page: Online : 17-Feb-20

New figures show that the Ten Network increased its share of the free-to-air TV advertising market by four percentage points in January, to 20.5 per cent. Ten’s share of advertising revenue fell to 16.4 per cent in January 2019, due to factors such as the loss of the Big Bash League broadcasting rights. This compares with 27.9 per cent in 2018, which was its last year as the BBL’s free-to-air broadcaster. The Nine and Seven networks’ share of ad revenue was 42.7 per cent and 36.9 per cent respectively in January.

CORPORATES
TEN NETWORK HOLDINGS LIMITED, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, BIG BASH LEAGUE

Streaming subscriptions on the rise as TV ad revenue comes under pressure

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Original article by Stephanie Chalmers
abc.net au – Page: Online : 2-Sep-19

Overall television advertising revenue was down by over four per cent in 2018-19, but revenue from advertising on broadcaster video-on-demand services jumped 32 per cent. Research by Telsyte indicates that over 50 per cent of Australian households have a video-on-demand paid subscription, with 43 per cent of households having more than one subscription. New Seven West Media CEO James Warburton says the company is exploring possible streaming partnerships in the subscription video-on-demand sector.

CORPORATES
TELSYTE PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC

Streaming eases pull-back in bank ads

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Original article by Max Mason
The Australian Financial Review – Page: 18 : 8-Feb-19

Data from KPMG shows that advertising revenue for broadcast video on-demand services such as Foxtel Now and 7Plus rose 43 per cent to $61 million in the six months to December, compared to the previous corresponding period. Advertising revenue for traditional capital city free-to-air television and subscription TV fell by four per cent to $1.7 billion, with a fall in advertising by banks blamed for much of the decline.

CORPORATES
FOXTEL NOW, FOXTEL MANAGEMENT PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED, KPMG AUSTRALIA PTY LTD

Kia, ANZ, AGL and Uber Eats nab Nine’s Australian Open sponsorship packages

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Original article by Max Mason
The Australian Financial Review – Page: 15 : 14-Jan-19

The ANZ, AGL, Uber Eats and Kia have been signed by Nine as "cornerstone advertisers" for its inaugural coverage of the Australian Open tennis. Other companies that have signed sponsorship packages with Nine include Blackmores, Bunnings and Chemist Warehouse. Nine took over the rights to broadcast the Australian Open from Seven in March 2018, ending a four-decade long relationship with Cricket Australia. Nine’s chief sales officer Michael Stephenson says that working with Tennis Australia has been "fantastic", and that the Australian Open is the best summer marketing platform for brands.

CORPORATES
AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, AGL ENERGY LIMITED – ASX AGL, UBER EATS, KIA MOTORS AUSTRALIA PTY LTD, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, BLACKMORES LIMITED – ASX BKL, BUNNINGS GROUP LIMITED, CHEMIST WAREHOUSE, SEVEN NETWORK LIMITED, TENNIS AUSTRALIA

Nine pitches $3m Australian Open sponsor deals

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Original article by Nick Tabakoff
The Australian – Page: Online : 3-Sep-18

Nine Entertainment is understood to be seeking sponsor deals of up to $3 million for the Australian Open tennis, which it will be covering for the first time in 2019. Nine has already met with some of the Open’s current sponsors, including the ANZ Bank, Kia and Emirates, with more meetings expected in the week beginning 3 September. Nine is seeking to charge more than Seven did for major sponsor packages, but it believes the extra cost is warranted, because of the greater opportunity for "cross-platform exposure".

CORPORATES
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, KIA GROUP, EMIRATES AIRLINES, SEVEN NETWORK LIMITED, JACOB’S CREEK PTY LTD, BARILLA, OMNICOM GROUP