M6950 Market Research and Statistical Services

A majority of Australians now see digital outdoor advertising each week

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Sep-19

New data from Roy Morgan shows that a majority of 10.8 million Australians aged 14+ (52%) are now seeing digital outdoor advertising in an average week. This represents a significant increase of 10% points from four years ago, when only 42% reported seeing digital outdoor advertising. However, traditional outdoor advertising remains more prevalent. Now 15.6 million Australians aged 14+ (76%) are seeing traditional outdoor advertising such as billboards or posters in an average week. Overall, 78% of Australians see outdoor advertising of some type – including digital, billboard or posters – in an average week, an increase of 4% points on six years ago in 2013. These are the latest findings from Roy Morgan’s Single Source Survey, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes.

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ROY MORGAN LIMITED

Affordability continues to be a key barrier for improving digital inclusion in Australia

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Sep-19

The Australian Digital Inclusion Index is a comprehensive picture of Australians’ online participation through three measures – access, affordability and digital ability. It looks at trends across demographics including age, geography, socio-economics, people with a disability and Indigenous Australians. In the four years since the benchmark for measuring digital inclusion in Australia was launched, affordability is the area where significant improvements have not been made. The ADII is based on data from more than 16,000 Australians captured in the annual cycle of the Roy Morgan Single Source survey, and is produced by RMIT University’s Digital Ethnography Research Centre and the Centre for Social Impact at Swinburne University in partnership with Telstra and Roy Morgan.

CORPORATES
ROY MORGAN LIMITED, RMIT UNIVERSITY, SWINBURNE UNIVERSITY OF TECHNOLOGY, TELSTRA CORPORATION LIMITED – ASX TLS

78% of Australians concerned about Global Warming

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Sep-19

A special online Roy Morgan survey has found that 78% of Australians are concerned about Global Warming; this is up 12% since February 2014 and the highest level of concern since April 2006 (82%). A record 28% of Australians (up 12% since February 2014) who when asked for their view of Global Warming believe ‘It is already too late’, while an unchanged 50% say ‘If we don’t act now it will be too late’. Only 18% (down 12%) now say ‘Concerns are exaggerated’ and 4% can’t say. Some 55% of women believe ‘If we don’t act now it will be too late’, compared to 45% of men; only 14% of women say ‘Concerns are exaggerated’, compared to 23% of men. Meanwhile, 36% of 18-24 year olds say ‘It is already too late’ compared to 32% of 25-34 year olds, and under a quarter of both 35-49 year olds (24%) and 50-64 year olds (23%). The survey was conducted from September 11-15 with an Australia-wide sample of 1,006 Australians aged 18-64 years old.

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ROY MORGAN LIMITED

Youth mental health impacted by social media, religious beliefs, living arrangements and team sport

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Sep-19

Recent research from Roy Morgan showed the increase in the number of Australians suffering from Mental Health conditions over the past decade (79 year olds have the best mental health – August 19, 2019). Further analysis reveals not only the major growth areas, but what other characteristics that Australians with mental health issues have. Amongst all mental health conditions, the big three are anxiety, depression and stress. Looking across the age groups, all three peak amongst 18-24 year olds. Stress is the most prevalent of mental health issues, the fastest growing condition is anxiety. This is particularly true of our young people, with 22% of 14-17 year olds now reporting that they suffer from anxiety (compared to just 6% nine years ago) and almost one third of 18-24 year olds suffering from anxiety (32%, compared to only 11% back in 2011). These results are derived from detailed in-depth personal interviews in the homes of over 50,000 Australians each year as part of the Roy Morgan Single Source survey.

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ROY MORGAN LIMITED

Important life events are happening later in life

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Sep-19

New data from Roy Morgan shows that important life events such as moving away from parents, sharing a household, renting, and then paying off a home and finally owning a home, are all occurring later in life for Australians than they were a decade ago. Roy Morgan CEO Michele Levine says Australians are living at home for longer, renting until their late 30s or even 40s, and paying off their homes well into their 60s and 70s, as the changing nature of Australian society impacts on the living arrangements of many. Levine says the changing way Australians decide upon their living arrangements and living their lives is clearly having a huge impact on the choices Australians make as consumers and where they decide to spend their dollars for leisure and entertainment, as well as for necessities and consumables.

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ROY MORGAN LIMITED

Women more likely to use Buy-Now-Pay-Later services

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Sep-19

New research from Roy Morgan shows that women are significantly more likely to use buy-now-pay-later payment services such as Afterpay, Zip Pay or Zip Money than men. Over one-in-ten women (11.6%) report using a buy-now-pay-later service in the last year, compared to only 5.5% of men. In addition to greater user of buy-now-pay-later services, women are also more likely to use the more traditional Bill Payment Services such as BPAY and Post Billpay with nearly three-fifths of women (59.1%) using a Bill Payment Service in the last year compared to 55.8% of men. However, men are more likely than women to use other digital payment services, including Online Payment Platforms such as PayPal and Other Contactless/Cardless Mobile Payments services such as Apple Pay. These are some of the findings from the newly released Roy Morgan ‘Digital Payment Solutions Currency Report’ June 2019. The data in this latest report is from Roy Morgan’s Single Source survey which is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes.

CORPORATES
ROY MORGAN LIMITED, AFTERPAY TOUCH GROUP LIMITED – ASX APT, ZIP PAY, ZIP CO LIMITED – ASX Z1P

The new minority – the home phone connected

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Sep-19

New research from Roy Morgan shows that 66.5% of Australians had access to subscription/pay TV services at home in June 2019, compared with 61.6% in June 2018 and just 29.1% in June 2015. Driving the increase has been the huge take-up of subscription video-on-demand (SVOD) service Netflix, which is now accessible by around 11.5 million Australians. In total, 57.1% of Australians now have access to SVOD services (including Netflix, Stan and Amazon Prime. Only four years ago less than 2% of Australians had SVOD. The incredibly fast take-up of these new technologies, and the almost ubiquitous usage of mobile phones (now used by 95.9% of Australians), has accelerated the decline in home phones. Now 48.6% of the population have a home phone connected, down 9.5% points from a year ago. Over 96% of Australians had a home phone connection in 2001. These findings from the Roy Morgan Single Source survey are derived from in-depth face-to-face personal interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, AMAZON PRIME VIDEO

Woolworths bottle shops prove most popular

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Sep-19

New data from Roy Morgan shows that Woolworths Group maintains the highest market penetration among alcohol retailers, with 60.7% of Australian alcohol buyers purchasing from its stores in an average four-week period. Some 22.5% of alcohol buyers shop at Coles Group’s liquor stores, and 41.9% visit other stores (including supermarkets such as Aldi and IGA, hotel bottle shops and independent retailers). Analysis shows that 37% of alcohol buyers purchase solely from Woolworths Group’s stores, while 9% solely purchase from Coles Group stores and 22% only visit other stores and independent retailers. The ‘Alcohol Retail Currency Report’ is based on the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week in their homes and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, DAN MURPHY’S, BWS – BEER WINE SPIRITS, CELLARMASTER WINES PTY LTD, WOOLWORTHS LIQUOR, FIRST CHOICE LIQUOR SUPERSTORE, LIQUORLAND (AUSTRALIA) PTY LTD, VINTAGE CELLARS (AUSTRALIA) PTY LTD, ALDI STORES SUPERMARKETS PTY LTD, IGA

Nearly nine million general insurance policies at risk of being switched – RACV and Apia top for loyalty

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Sep-19

A new report from Roy Morgan shows that during the last 12 months, 8.9 million general insurance policies, or nearly one in five (18.2%), were subject to review. This was made up of the policies that were switched to another company and those that were renewed with the same company after approaching other companies. Companies with the most loyal customers (those who renew without looking around) are RACV, Apia and CGU. The research also shows that over the last year, 79.4% of general insurance policies were renewed with the same company without approaching any other companies. This was an increase from the previous year when it was 77.3% and currently represents 38.7 million policies. These are some of the latest findings from Roy Morgan’s ‘General Insurance Currency Report’. The report is derived from Roy Morgan’s Single Source Survey (Australia) which is derived from in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their homes, including details of over 120,000 general insurance policies.

CORPORATES
ROY MORGAN LIMITED, RACV INSURANCE, AUSTRALIAN PENSIONERS INSURANCE AGENCY PTY LTD, CGU INSURANCE AUSTRALIA LIMITED

Rising numbers of Australians looking at Electric and Hybrid vehicles for their next set of wheels

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Aug-19

New data from Roy Morgan shows that 1,383,000 Australians aged 14+ are looking to drive a hybrid vehicle, and 537,000 are intending on driving an electric vehicle, as their next car (either new or used). The number of Australians looking to drive a hybrid car as their next vehicle has increased by 341,000 since June 2018, and the number of consumers intending to drive an electric vehicle has increased by 125,000. When looking specifically at those intending to purchase an electric vehicle within the next four years, some 92,000 Australians intend on purchasing a used electric vehicle, up from 53,000 as of June 2018 (an increase of 39,000). However, the opposite trend was apparent for those looking to purchase a new electric vehicle within four years. As of June 2019, a total of 49,000 Australians were looking to buy a new electric vehicle, compared with 57,000 as of June 2018 (a decrease of 8,000). These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

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ROY MORGAN LIMITED