M6950 Market Research and Statistical Services

2018 Christmas retails sales to grow 2.9% to $51.5 billion

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Nov-18

Roy Morgan’s annual Christmas retail sales forecasts indicate that Australians will spend nearly $51.5bn across retail stores during the 46-day Christmas trading period from November 9-December 24. This is 2.9% than the $50bn of retail expenditure during the 2017 Christmas trading period. Growth in retail expenditure is predicted across all six categories measured, with spending on Food expected to grow the fastest (3.7%) from a year ago to nearly $21 billion. Also expected to enjoy strong growth are Hospitality businesses (up 3.2% to over $7.3bn) and Apparel & Household Goods (up 3.1% to $4bn). The Christmas retail sales forecasts are conducted in conjunction with the Australian Retailers Association.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Superannuation unlikely to be adequate for most workers in retirement

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Nov-18

A Roy Morgan Single Source survey has found that only 18% of Australians aged 14+ with superannuation contributed beyond the compulsory level in the year to October 2018. This compares with 23% in the year to October 2009. The proportion of male workers who contribute to their superannuation beyond the compulsory level has fallen from 24.5% to 18% over this period, while the proportion of female workers who make additional contributions has fallen from 21.1% to 18.1%. The survey also shows that 35.2% of Australians in the 55-64 age group make additional super contributions well ahead of workers aged 65+ (30.7%) and 45 to 54 year olds (24.4%). Just 4.0% of those aged 14-24 make additional contributions. The Single Source Survey is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including over 23,000 workers with superannuation.

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ROY MORGAN LIMITED

Almost 1 million Australians now play basketball

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Nov-18

A Roy Morgan Single Source survey shows that nearly 1 million Australians now play basketball either regularly or occasionally. The survey also shows that 667,000 of Australia’s basketballers are men, while 324,000 are women. More than half of Australia’s basketballers are under 25 years old, with 298,000 aged under 18 years old and a further 285,000 aged 18-24. Amongst their older peers a similar number are aged either 25-34 years old (186,000) or aged 35-49 years old (199,000). Only 23,000 Australians aged 50+ play basketball. Analyisis using Roy Morgan’s Helix Personas consumer segmentation and data integration tool shows that members of the Aspirationals (8.4%), Metrotechs (6.8%) and Doing Fine (5.2%) communities are all more likely to be basketballers than regular Australians.

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ROY MORGAN LIMITED

The launch of the new monthly Take 5 magazine has Take 5 readership over 1 million for first time

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Nov-18

A Roy Morgan Single Source survey shows that the launch of the new monthly "Take 5" magazine early in 2018 has proven a winner. Some 736,000 Australians read the monthly magazine in the four months to September, while readership of the traditional weekly magazine was 520,000. A total of 1,016,000 Australians read either the weekly or monthly magazine in the four months to September. The research also shows that only 242,000 Australians read both magazines, with the majority of readers of the new monthly magazine not being existing readers of the weekly magazine. A positive outcome from the launch of "Take 5 Monthly" is that the new magazine has attracted a far higher male readership; 28.8% of its readership are men, compared to only 19.4% of "Take 5 Weekly" magazine’s readership. Roy Morgan CEO Michele Levine says the positive impact that "Take 5 Monthly" has had so far shows that the ability to leverage a well-known title to launch a magazine with similar content and an existing audience can not only appeal to the traditional readers of a magazine but also attract a new readership willing to give an old favourite another look.

CORPORATES
ROY MORGAN LIMITED, BAUER MEDIA AUSTRALIA PTY LTD

Roy Morgan partners with Mobilewalla to create Australia’s largest device-based engagement and data enrichment platform

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Oct-18

Thousands of Roy Morgan segments are now available across seven million Australian mobile devices to enable brand advertisers and media agencies to optimise the planning and buying of their next mobile campaign. Roy Morgan and Mobilewalla have announced a strategic partnership, leveraging Roy Morgan’s unique industry-based consumer segments together with Mobilewalla’s panel of more than seven million mobile devices in Australia, one million devices in New Zealand, and 20 million devices in Indonesia. These mobile devices can be engaged not only based on the location of the device, but also using thousands of Roy Morgan segments such as Helix Personas. Engagement is available through a wide range of DSPs including Google DBM, the Trade Desk, and the Adobe network. The platform can also be used to append the Roy Morgan customer segments and mobile-based behavioural data to clients’ own mobile device pools, effectively enriching their own device data. These devices can then be served advertising based upon time and location.

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ROY MORGAN LIMITED, MOBILEWALLA

PINCHme debut proves painful for rich backers

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Original article by Ben Butler, David Swan
The Australian – Page: 17 & 27 : 25-Oct-18

Shares in PINCHme closed at $0.39 on 24 October, after the stock listed at $0.50. The data harvesting firm’s IPO raised $8m, and it was originally slated to list on the Australian sharemarket in September. However, the ASX had asked the company to disclose additional information to investors. PINCHme supplies consumers with free product samples in return for a range of personal data, and its panel members’ feedback is provided to the brands’ owners. PINCHme currently only operates in the US, and it has no immediate plans to establish operations in Australia.

CORPORATES
PINCHME.COM INCORPORATED – ASX PIN, EVEREST BABCOCK AND BROWN INCOME FUND, AUSTRALIAN SECURITIES AND INVESTMENTS COMMISSION, NESTLE SA, PROCTER AND GAMBLE COMPANY, TOLL HOLDINGS LIMITED, LJCB HOLDINGS, STERNSHIP, UBS HOLDINGS PTY LTD

State-owned Synergy is most trusted energy company

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Oct-18

The latest Roy Morgan Net Trust Score survey for the energy sector shows that Western Australian government-owned Synergy is Australia’s most trusted energy company. It has the highest "net trust score" (NTS) of any provider, based on Roy Morgan data for August. The data shows that many of the larger, private-sector energy providers have high levels of trust among some consumers, but once other consumers’ distrust of them is taken into account their net trust score can be low. The most recent survey shows that two of the three largest energy suppliers, AGL and EnergyAustralia, had high levels of trust, but even higher levels of distrust among the energy consumers surveyed – putting them in the "top five" of low NTS scores. Origin Energy was the only one of the big three energy companies to record a positive NTS.

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ROY MORGAN LIMITED, SYNERGY, AGL ENERGY LIMITED – ASX AGL, ENERGYAUSTRALIA PTY LTD, ORIGIN ENERGY LIMITED – ASX ORG

Sydney FC most popular A-League club ahead of Melbourne Victory

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Oct-18

A-League Premiers Sydney FC have topped the Roy Morgan A-League supporter ladder for 2018 with 613,000 supporters, an increase of 11.7% over the last year. This follows the club’s back-to-back wins as A-League Premiers in 2016/17 and 2017/18. Defending A-League Grand Final Champions Melbourne Victory were second with 526,000 supporters, down 8.7% on a year ago. Brisbane Roar are the third most widely supported club in the A-League with 461,000 supporters, down 19.8% on a year ago. Meanwhile, analysis shows that men account for 67% of the 2.75 million A-League club supporters; Sydney FC (72%), Melbourne Victory (71%) and Perth Glory (70%) are among the clubs with the highest proportion of male supporters, while the Western Sydney Wanderers (43%) and the Newcastle Jets (42%) have the highest proportion of female supporters.

CORPORATES
ROY MORGAN LIMITED, THE A LEAGUE PTY LTD, SYDNEY FOOTBALL CLUB, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, BRISBANE ROAR FOOTBALL CLUB PTY LTD, PERTH GLORY SOCCER CLUB PTY LTD, WESTERN SYDNEY WANDERERS FC PTY LTD, NEWCASTLE UNITED SPORTS CLUB LIMITED

Nearly one million mortgage holders experiencing mortgage stress

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Oct-18

New research from Roy Morgan has assessed the number of Australian mortgage holders who are in "mortgage stress", using a formula that takes into account household income, costs, and mortgage repayments. The research shows that 20.8% (949,000) of mortgage holders were "At Risk" in the three months to August 2018, down from 21.3% (974,000) In the three months to August 2017. Over the same period, the proportion of mortgage holders that are "Extremely at Risk" decreased from 14.9% (658,000) to 13.5% (596,000). These are the latest findings from Roy Morgan’s Single Source Survey, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including over 10,000 owner-occupied mortgage holders.

CORPORATES
ROY MORGAN LIMITED

TV main source of news – and most trusted

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-18

A Roy Morgan Single Source survey has found that over 13 million Australians (65.6%) now say TV is a main source of news. This includes over 12.6 million (62.3%) who specifically nominate free-to-air TV. The internet is used as a main source of news by 11.7 million Australians (57.8%); social media is the leading source of online news, used by 7.5 million (36.7%). Printed newspapers are used by 6.3 million (31.1%) while 5.5 million (27.3%) mainly get their news via newspaper or other news websites or apps. Radio is nominated by 9.2 million Australians (45.5%) as a main news source. Meanwhile, TV is regarded as the most trusted source of news by nearly 7.5 million Australians (36.7%), followed by radio (15.9%), news and newspaper websites/apps (12.3%) and print newspapers (11.2%). Only 4.3% consider social media to be their most trusted source of news. This is in line with Roy Morgan’s research of "Trust" and "Distrust", which showed that social media is the least trusted media.

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ROY MORGAN LIMITED