M6950 Market Research and Statistical Services

Catalogues the media most useful for alcoholic beverages

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Apr-18

A Roy Morgan Single Source survey shows that 7,702,000 Australians (38%) find catalogues the media most useful when purchasing alcoholic beverages, ahead of Internet search (22%), other websites (10%), newspapers (4.2%), television (3.4%), magazines (1.7%), radio and the Yellow Pages. More women agree catalogues are the media most useful for purchasing alcohol, with 43% of women choosing catalogues compared to 34% of men. Older age groups are also more likely to view catalogues as the most useful media for purchasing alcohol, with 47% of 50-64 year olds and 41% of 35-49 year olds choosing catalogues as the media most useful. The survey also shows that Aldi is the most read catalogue in an average seven-day period across both liquor store and supermarket catalogues; 28.8% of Australians read an Aldi catalogue in an average seven-days in 2017. This rivals the Big Two supermarkets of Coles and Woolworths at 28% and 26.6% respectively. More than half of Aldi catalogue readers in a seven-day period find catalogues the media most useful for purchasing alcoholic beverages.

CORPORATES
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS GROUP LIMITED – ASX WOW

Victoria top state for holidays over New South Wales

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Apr-18

The latest Roy Morgan Holiday Tracking Survey has found that 11.6 million Australians aged 14+ reported in 2017 that they would like to spend a holiday within Australia in the next two years. Some 3,779,000 Australians intended to take a holiday to Victoria in the next two years (up 55,000), beating New South Wales at 3,624,000 (down 274,000 from 2015). Tasmania was the only state other than Victoria that experienced tourism growth on 2015 figures, up from 515,000 in 2015 to 542,000 in 2017. Meanwhile, Melbourne has retained top spot as the capital city Australians would most like to visit, a position the southern capital has now held for well over a decade. In 2017, some 1,558,000 Australians indicated that they would like to visit Melbourne, up slightly from 1,526,000 in 2015. Sydney is comfortably in second position with 877,000 would-be visitors in 2017, down from 913,000 in 2015, while Brisbane and Adelaide have increased in tourism intention over the last two years.

CORPORATES
ROY MORGAN LIMITED

Wine most popular, but beer most drunk

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Apr-18

The Roy Morgan Alcohol Currency Report reveals that 69.3% of Australians aged 18+ drink alcohol in an average four weeks. Of all Australians aged 18+, 44.5% consume wine, 39.1% consume beer, 27.5% consume spirits and 13.6% consume cider. When looking at drinkers by gender, men are the predominant consumers of alcohol, with 74% consuming alcohol in an average 4 week period, compared to 65% of women. Women had the highest incidence of wine consumption, with nearly 50% of all women drinking wine in an average four weeks compared to 39% of men. Wine skews to older drinkers, with the highest incidence among 50+ and 35-49 year olds. In contrast, beer is consumed by 59% of men in an average four weeks, compared to only 20% of women. Beer is fairly constant across age, increasing slightly from 18-49, but declines for the 50+ age group. Cider is fairly evenly split between the genders with a slight skew towards women, but it is heavily skewed to younger Australians compared to old, with 27% of 18-24 year olds consuming cider in an average four weeks compared to 7.8% of those aged 50+.

CORPORATES
ROY MORGAN LIMITED

Tripadvisor, Booking.com and Qantas leading for travel website visits

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Apr-18

The Roy Morgan Travel Agent Monitor Market Indicator Report reveals that tripadvisor.com.au is the number one website for Australians to visit when planning a holiday, with 15.7% of Australians aged 14+ visiting the website in an average four weeks. Booking.com and Qantas are the second and third-ranked travel websites in terms of visitations in an average four weeks, at 13.6% and 13.5% respectively. The Travel Agent Monitor Report also reveals that while online may be increasing as the dominant information source used for planning overseas and domestic trips, when it comes to booking trips overseas most Australians still choose to use a travel agent instead of a website. Some 42.5% of Australians aged 14+ used a travel agent to book their last overseas trip in the 12 months to December, while 15.5% used a travel booking website.

CORPORATES
ROY MORGAN LIMITED, TRIPADVISOR LLC, BOOKING.COM (AUSTRALIA) PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN

Health insurance industry distrusted by Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Mar-18

Healthcare professions consistently rank as the most respected in Australia and have done so since 1994, when Roy Morgan started measuring honesty and ethics. Nurses, doctors, pharmacists and dentists are consistently at the top of the list. Yet the private health insurance industry, with its member touchpoints embedded in this trusted health ecosystem, is itself distrusted. According to a new landmark survey, private health insurance is more distrusted than it is trusted by Australians. In Net Trust Score (NTS) surveys conducted by the Roy Morgan Research Institute between Oct 2017 and Feb 2018, the health insurance industry recorded a negative NTS of -2.6%. In relation to other industries, it is lower than retail and travel, sitting between gambling, real estate and FMCG. The Roy Morgan Private Health Insurance Tracker survey reveals that while the most trusted funds are BUPA and Medibank Private, they are also the most distrusted, with BUPA being more distrusted than it is trusted.

CORPORATES
ROY MORGAN LIMITED, BUPA AUSTRALIA PTY LTD, MEDIBANK PRIVATE LIMITED – ASX MPL

Shopper Media Group launches smarter audience targeting with integration of Roy Morgan Helix Personas

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Mar-18

Shopper Media Group, Australia’s fastest-growing retail digital out-of-home business, has announced a partnership with Roy Morgan and Helix Personas that will allow brands the most efficient audience targeting across Shopper Media Group’s shopping communities. Shopper Media Group CEO Ben Walker, says the new partnership will equip Shopper Media Group with the capabilities to offer media agencies and marketers more effective and targeted media buys and will allow our shopping centre partners to better customise their marketing communication based on a better understanding of their local shopping audience catchment. Roy Morgan Helix Personas is a unique and powerful consumer segmentation methodology that combines sophisticated psychographic and behavioural data to classify the Australian population into 56 Personas and 7 Communities. This allows Shopper Media Group to understand in depth the types of personas and communities that shop in their centres.

CORPORATES
ROY MORGAN LIMITED, SHOPPER MEDIA GROUP PTY LTD

Over 5 million Aussies to study in 2018

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Mar-18

A Roy Morgan Single Source survey, which was carried out in the December 2017 quarter, has found that 26.1% Australians of all ages (or 5.2 million people) intend to study or do a course in the next 12 months. Some 72.7% of 14-24 year olds (2.3 million) intend to study or do a course. However, significant proportions of older age groups are intent on furthering their education. Over a quarter of 25-34 year olds (1.06 million Australians) and over a fifth of 35-49 year olds (990,000 Australians) intend to study or do a course in the next 12 months. In addition, nearly 690,000 Australians aged 50+ intend to do so. Analysis using Roy Morgan’s Helix Personas consumer segmentation tool shows that members of the Metrotechs and Today’s Families communities are most likely to intend to study, while Aussie Achievers are least likely to be considering studying in the near future.

CORPORATES
ROY MORGAN LIMITED

Football participation stabilises with more women playing

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Mar-18

A Roy Morgan Single Source survey has found that the number of Australians aged 14+ who play football (of any code) has fallen from 2.2 million in the year to December 2013 to 19.5 million in the year to December 2017. While the number of football participants has fallen by 12.1 per cent overall, Rugby Union has recorded the biggest fall (down 29.4% to 178,000 participants), followed by soccer (down 10% to 1.36 million). Australian Rules is down just 4.3% to 604,000 participants, and Rugby League is down 8.7% to 327,000 participants. Against the trend of the overall decline in participation is the rising number of women participating in all forms of football. Analysis shows there are now 548,000 women participating regularly or occasionally in any of the four leading football codes, up 4.4% since 2013.

CORPORATES
ROY MORGAN LIMITED

Over two million superannuation members contribute above the compulsory level

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Mar-18

A Roy Morgan Single Source survey, which was conducted in the year to January 2018, has found that 2.2 million current superannuation members (20.8%) are paying more than the compulsory level of contributions into their fund. This compares with 25.5% of superannuation contributors in 2010 and 21.7% in 2013. The survey also shows that 45% of superannuation members with personal incomes of more than $150,000 per annum are paying beyond the Superannuation Guarantee rate, followed by those on incomes of $100,000 to $149,000 per annum (33.8%). In contrast, just 11.4% of people with earning below $25,000 per annum and 13.2% of those with annual income of $25,000 to $49,000 contribute more than the compulsory level to their super fund.

CORPORATES
ROY MORGAN LIMITED

Age of intending retirees increasing

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Mar-18

A Roy Morgan Single Source survey, which was carried out in the year to December 2017, has found that the average age of Australians intending to retire in the next 12 months is 61.9 years, up from 58.2 years over the last three years. Despite this increase in the average age of intending retirees, their number continues to increase and is currently 415,000, up from 392,000 in 2014 and 326,000 in 2008. The survey also shows that since 2008, the average age of females who intend to retire has increased by 6.3 years to 61.3 years, while males showed an increase of only 2.9 years to 62.0 years. This more rapid increase in retirement age for females is likely to be at least partly as a result of the increasing awareness that they generally have a lower level of retirement funding than males and as a result they need to work longer.

CORPORATES
ROY MORGAN LIMITED