CONSUMER BEHAVIOR – AUSTRALIA

eBay king of online shopping ahead of Gumtree, Amazon, Kogan & Groupon

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Jun-18

A Roy Morgan Single Source survey shows that nearly 14 million Australians aged 14+ (or almost 70%) now visit online shopping or auction sites in an average four weeks, although recent research revealed that around 47% of Australians actually purchase something online in an average four weeks. Meanwhile, over 9.4 million Australians visit eBay in an average four weeks, ahead of Gumtree (5.6 million visitors), Amazon (4.7 million) and Kogan.com (nearly 2.3 million). Analysis by gender shows that over 7 million women visit an online shopping or auction site in an average four weeks, compared with around 6.9 million men. eBay is easily the top online shopping site for both women and men; nearly 4.9 million men visit eBay in an average four weeks, compared to 4.5 million women.

CORPORATES
ROY MORGAN LIMITED, EBAY INCORPORATED, EBAY AUSTRALIA AND NEW ZEALAND PTY LTD, GUMTREE.COM AUSTRALIA PTY LTD, AMAZON.COM INCORPORATED, KOGAN.COM LIMITED – ASX KGN

Over 600,000 pet owners have pet insurance

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Jun-18

A Roy Morgan Single Source survey shows that an estimated 609,000 Australians aged 14+ had pet insurance in the year to March 2018. However, only 7.1% of the 5.4 million Australians who own a dog have pet insurance, while only 3.8% of an estimated 3.4 million cat owners have pet insurance. Employed people account for 77.4% of those holding pet insurance, well above their population proportion (57.5%). Individuals with annual income of $50,000 or more account for 56.4% of those with pet insurance, but only represents 35.5% of the population. Life stage also has an impact on pet insurance, as shown by the fact that 46.7% with this insurance are paying off their house, well above the population average of 31.0%.

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ROY MORGAN LIMITED

The Way Australians Pay is Changing

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Jun-18

A Roy Morgan Single Source survey shows that more than 14.5 million Australians aged 14+ (71.7%) used Digital Payment Solutions in the year to March 2018. Some 53% of Australians used BPay in the last 12 months, ahead of PayPal (41%). Meanwhile, 6% of Australians used a Buy-Now-Pay-Later payment solution, such as Afterpay, ZipPay or ZipMoney. In addition, 7.3% of Australians used a banks’ own mobile payment solution in the last 12 months, with CommBank Tap & Pay the most used (4.3%). Other contactless/cardless mobile payment solutions (such as Apple Pay, Android Pay, Google Wallet and Samsung Pay) were used by 6.1% of Australians.

CORPORATES
ROY MORGAN LIMITED

Who’s Shopping? Nearly 9.5 million Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Jun-18

A Roy Morgan Single Source survey has found that 9.46 million Australians 14+ (46.8%) purchased something online in an average four-week period in the year to March 2018, This represents an increase of 590,000 in just 12 months, and an increase of 2.3 million since 2014. The survey also shows that 4.5 million people buy something from the Entertainment and Leisure category in any given four weeks, followed by Fashion (2.7 million), Food and Beverages (2.4 million) and Reading Material (2.2 million). Meanwhile, analysis using Roy Morgan’s Technology Adoption Segments reveals that 49.1% of online shoppers fall under the umbrella of either Technology Early Adopters or Professional Technology Mainstream, the two most digitally inclined segments of the population.

CORPORATES
ROY MORGAN LIMITED

Metrotechs and Millennials have taken to Uber Eats, Menulog, Deliveroo, Foodora and more

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-May-18

A Roy Morgan Single Source survey shows that 9.8% of Australians aged 14+ now use Uber Eats, Menulog/Eatnow.com.au, Deliveroo or one of the many other meal delivery services in an average three months. The survey, which was carried out in the year to March 2018, also shows that 12.6% of city-dwellers have their meals delivered, compared with 4.5% of those in country areas. Meanwhile, 10.2% of Australian women and 9.4% of men use meal delivery services. Analysis by generation shows that 16.1% of Millennials/Gen Y use a meal delivery service in an average three months, compared to only 4.5% of Baby Boomers and 3.6% of Pre-Boomers. Roy Morgan’s Helix Personas geo-psychographic segmentation tool shows that the Metrotech community is most likely to use meal delivery services; 22.5% of Metrotechs do so, and Uber Eats is used by 16.4% of Metrotechs, ahead of Menulog/Eatnow.com.au (13.4%) and Deliveroo (7.3%).

CORPORATES
ROY MORGAN LIMITED, UBER EATS, MENULOG PTY LTD, EAT NOW SERVICES PTY LTD, DELIVEROO AUSTRALIA PTY LTD, FOODORA AUSTRALIA PTY LTD

Who uses financial advice professionals?

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-May-18

A Roy Morgan Single Source survey has found that 46.5% of Pre-Boomers with superannuation, managed funds and any kind of wealth management product had purchased them from a professional advisor, such as a financial planner or accountant. Only 7.4% of Millennials who have any type of wealth management product obtained it from a financial professional, and were much more reliant on their employer (89.1%). Generation Z shows a similar picture, with only 4.1% purchasing from a professional, compared to 91.7% from their employer. Nearly one in three Baby Boomers (31.7%) with a wealth management product purchased it from a professional, but they still relied much more on their employer (68.4%). Generation X also relied more on their employer when purchasing one of these products (83.8%) than a professional (17.0%).

CORPORATES
ROY MORGAN LIMITED

Millennials plan to travel more than other Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-May-18

The Roy Morgan Holiday Tracking Survey for the year to March 2018 shows that 68.3% of Australians aged 14+ are intending to take a holiday in the next 12 months, down 0.7 ppts from the same period in 2017. Although the majority of Australians intend to have at least one holiday in the coming year, there are some clear generational differences. Some 65% of Millennials are intending to take a short holiday in the next 12 months. This is well above the average Australian at 56.4%. Gen X was the only other generation to be more likely to intend to take a short trip in the next 12 months (61.1%). Meanwhile, Gen X and Baby Boomers lead for intention to take a long trip in the next 12 months (of three nights or more). While Millennials are just over the average for intention, they are not travelling as much as Gen X and Baby Boomers, who make up a large portion of long trip intenders.

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ROY MORGAN LIMITED

It’s official: Most Australians now visit news or newspaper websites

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-May-18

A Roy Morgan Single Source survey shows that nearly 15.7 million Australians aged 14+ (almost 78%) accessed news or newspaper websites in an average four weeks during the year to March 2018. News.com.au is visited by nearly 5.9 million Australians in an average four-week period, ahead of the Sydney Morning Herald (5.3 million visitors) and ABC News (just over five million visitors). Of Australia’s 20 leading news websites, nine are direct extensions of leading Australian newspaper mastheads, led by the SMH, The Daily Telegraph and The Age. A further seven of the leading websites are primarily Internet channels, led by news.com.au and Daily Mail.

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ROY MORGAN LIMITED

More girls save money but boys receive more

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-May-18

The Roy Morgan Young Australian Survey has found that nearly 77% of kids aged 6-13 have money saved up. Some 79% of girls have savings, compared to 75% of boys. The survey, which was carried in the six months to December 2017, also shows that on average, boys have a total of $279.90 saved up, compared to girls who have an average of $268.68 saved. This is an extra $11.22 boys have saved on average compared to girls. Yet more girls are saving than boys. Meanwhile, girls on average receive 50 cents more a week than boys, whether for pocket money or chores, or extra money for school expenses. Yet boys on average receive more money as gifts, from birthdays to Christmas and from relatives.

CORPORATES
ROY MORGAN LIMITED

Millennials dominate mortgage broker market

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-May-18

A Roy Morgan Single Source survey shows that in the 12 months to March 2018, 48.6% of the existing home borrowers who used a mortgage broker over the last five years to obtain their current loan were Millennials. This was well above the share of any other generation. Together with Generation X (38.8%), they account for 87.4% of current home borrowers using mortgage brokers where their loan had been held for five years or less. Baby Boomers account for only 9.0% of this market, followed by Generation Z (3.1%) and Pre-Boomers (0.5%).

CORPORATES
ROY MORGAN LIMITED