CONSUMERS’ PREFERENCES – AUSTRALIA

Who is the ‘Jarlsberg man’? And what does your choice of cheese say about you?

roymorgansocial Leave a comment

Original article by
Market Research Update – Page: Online : 8-Jul-19

New research from Roy Morgan shows that over 15 million Australian grocery buyers aged +14 now buy some type of cheese. Block Cheese is bought by 13.5 million Australians (85.1%), easily making it the most popular type of cheese. However, the strongest growth over the last three years has come from a significant increase in Australians buying Grated/Shredded Cheese (up 2.6ppts to 68.3%), Sliced Cheese (up 2.4ppts to 67.7%) and Cheese Snacks or Portions (up 3ppts to 43.6%). Meanwhile, Jarlsberg cheese is one of the more premium products in the cheese market and there are significant differences between the average buyer of Jarlsberg and a regular buyer of cheese. ‘Jarlsberg man’ is a big spender in the top socio-economic AB quintile, most likely with no children in his Mid-Life Household and almost twice as likely to drink wine with his meals as the average Australian. ‘Jarlsberg man’ is skewed heavily towards older Australians aged 35+ and is far more likely to have a diploma or degree than the average cheese buyer and be working full-time as a professional or manager with a household income of well over $120,000 per annum.

CORPORATES
ROY MORGAN LIMITED

News and Reality TV are the most popular TV genres

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 15-May-19

The latest research from Roy Morgan confirms that News is the most watched TV genre in an average week, seen by 61% of Australians aged 14+. The second most watched TV genre in Australia is Reality TV, seen by 41% of Australians in an average week, while 34% watch Current Affairs shows. Coming in next and watched by 33% of Australians are Quiz/Game Shows, followed by TV Sport (32%). This research is based on interviews with over 50,000 Australians during 2018 as part of the Roy Morgan Single Source survey. Roy Morgan CEO Michele Levine says this spread of varied TV genres underlines the importance attached to understanding the different types of Australians that are attracted to these very different shows. To get the most ‘bang for the advertising buck’ it is vital to have a full understanding of who is watching what.

CORPORATES
ROY MORGAN LIMITED

Online grocery shoppers are a small but lucrative market

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 15-Apr-19

New research from Roy Morgan shows that Australian grocery shoppers aged 14+ who bought groceries from Woolworths online in the year to December 2018 spent an average of $186 a week, compared to only $103 for those buying from Woolworths’ ‘bricks and mortar’ stores. The same trend is evident for Coles, with grocery shoppers spending $158 at Coles Online in an average week, compared with $97 on average for those shopping at a ‘bricks and mortar’ store. The huge difference in spending patterns between the online and ‘bricks and mortar’ stores is driven by women, who spend far more on average via the online outlet than via the physical store.

CORPORATES
ROY MORGAN LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS

Butter outspreads margarine in Australian kitchens

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 19-Mar-19

A Roy Morgan Single Source survey shows that more than 12.3 million Australians aged 14+ bought butter, margarine or another type of butter blend/dairy spread in an average month during the year to December 2018. This compares with just under 11.9 million in 2014. The survey also found that 8.6 million Australians (or 42%) bought butter in an average month in 2018, an increase of more than 1.1 million in the last four years. In comparison, just over five million Australians (25%) bought margarine in an average month in 2018, representing a significant decline of over 1.3 million in four years. In addition, nearly 2.6 million Australians (13%) bought a butter blend/dairy spread in an average month in 2018, an increase of nearly 650,000 from four years ago. The survey is based on in-depth personal interviews conducted with over 50,000 Australians each year in their own homes.

CORPORATES
ROY MORGAN LIMITED

Wonder Woman on top and Captain Marvel one to watch

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 8-Mar-19

A Roy Morgan Young Australian Survey has found that Wonder Woman is the favourite superhero for kids aged 6-13. An estimated 394,000 kids picked Wonder Woman as their favourite superhero in the year to December 2018, up 137,000 from the previous year. Wonder Woman’s biggest supporters are unsurprisingly young girls, picked by 383,000 girls in 2018, up 131,000 from a year ago. However, Wonder Woman has yet to win over the boys, picked by only 11,000 boys. Roy Morgan CEO Michele Levine says Wonder Woman’s appeal as a leading superhero is growing and with Captain Marvel opening in Australia this week, ‘Female-centred’ superhero films are a new growth area for film makers looking to cash in on the appeal of ‘Female-led’ movies.

CORPORATES
ROY MORGAN LIMITED

Aussies give stamp of approval to Australian-made goods

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 30-Jan-19

A Roy Morgan Single Source survey shows that 90% of Australians aged 14+ say they are more likely to buy products made in Australia, up from 88% four years ago. The survey, which was conducted in the 12 months to September 2018, also shows that 60% of Australians are more likely to buy products made in New Zealand, up 7% points from 2014. Likewise, 54% of Australians are more likely to buy products made in Canada, up from 45% four years ago. However, just 34% of Australians said they’d be more likely to buy products made in China, down 1% point from four years ago. Roy Morgan CEO Michele Levine says that although the number of Australians who are more likely to buy a product that is ‘made in Australia’ is very high across all age groups, those in Generation X (92%) and Baby Boomers (91%) are more likely to prefer Australian-made products than other generations.

CORPORATES
ROY MORGAN LIMITED

All Australians want for Christmas is… money & quality time with family

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 2-Jan-19

A special Roy Morgan survey has found that 12% of Australians mentioned some kind of financial windfall as what they most wanted for Christmas, while 10% were just after a good time with their family and friends. The online survey, which was conducted from 12-17 December, also found that other items people wanted for Christmas included the latest electronic gadgets and computer games (9%), a relaxing holiday (8%), clothing and accessories (8%) and household or garden items (8%).

CORPORATES
ROY MORGAN LIMITED

Melbourne leading holiday destination ahead of Sydney

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 3-Dec-18

A Roy Morgan Single Source survey has found that over 12 million Australians aged 14+ (59%) intend to visit a domestic holiday destination and stay at least one night on their next trip. Melbourne is again the leading holiday destination, with over 1.5 million Australians intending to stay for at least one night in the Victorian capital on their next trip. It is followed by Sydney (880,000) and Brisbane (over 570,000). Other popular domestic holiday destinations include the Great Ocean Road (522,000), the North Coast of New South Wales (521,000) and the Hunter Valley, Newcastle, Lake Macquarie and Gloucester region (437,000). Analysis using Roy Morgan’s Helix Personas consumer segmentation and data integration tool shows that Aspirationals are more likely to choose Melbourne as a domestic holiday destination than other Helix Personas Communities whereas Australians in the Hearth & Home Community are more likely than other communities to choose Sydney, Brisbane and Perth.

CORPORATES
ROY MORGAN LIMITED

Big decline in usage of bank branches

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 3-Dec-18

A Roy Morgan Single Source shows that 4.73 million Australians aged 14+ used bank branches in an average four-week period in the six months to October 2018. This compares with 6.50 million for the same period in 2014 (down 27.2%). The survey also shows that 9.18 million Australians (44.7%) used mobile banking in an average four weeks in October 2018, compared with just 5.66 million (29.3%) in October 2014. Internet banking using a website remains the most popular banking channel at 47.1%, but it has declined from 52.3% in 2014 and on current trends looks like being surpassed by mobile banking within a year or two. Phone banking is also declining and is now down to 13.6%, from 16.1% in 2014. Meanwhile, bank branches still play an important role among older customers, with 38.1% of pre-boomers and 29.8% of baby boomers using them over an average four-week period. These are the only two generations where branches are still preferred to mobile banking. The Single Source survey is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes.

CORPORATES
ROY MORGAN LIMITED

Donut King & Michel’s Patisserie top two for satisfying customers

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 29-Oct-18

Donut King has won Roy Morgan’s Coffee/Doughnut Store Customer Satisfaction award for September 2018, with a customer satisfaction rating of 89% (up 3% in the last year). It is followed by stablemate Michel’s Patisserie on 86% (up 6%) and Muffin Break on 84% (down 3%). Meanwhile, new research from Roy Morgan shows that 27.4% of Australians aged 14+ (nearly 5.6 million people) shop at coffee/doughnut stores in an average four weeks. Despite not featuring in the top five stores for customer satisfaction, McCafe is the most visited coffee/doughnut store with nearly 2.3 million visitors in an average four weeks. Other popular coffee/doughnut stores include Coffee Club (visited by over 1.3 million) and Gloria Jean’s (visited by nearly 1.1 million). Analysing the demographic profile of Australia’s leading coffee/doughnut stores shows that women are more likely to visit such stores across the board than men but that there are significant differences between the age profiles of the different stores.

CORPORATES
ROY MORGAN LIMITED, DONUT KING, MICHEL’S PATISSERIE, MUFFIN BREAK PTY LTD, McCAFE, THE COFFEE CLUB PTY LTD, GLORIA JEAN’S COFFEES PTY LTD