Original article by Roy Morgan
Market Research Update – Page: Online : 11-May-18

Roy Morgan has released the latest readership report for Australian newspapers for the 12 months to March 2018. Some 16.1 million Australians aged 14+ (almost 80%) now read or access newspapers in an average 7-day period either in print or online via website or app, an increase of 3.2 per cent from a year ago. Cross-platform audiences have increased for four out of Australia’s top five leading mastheads. "The Sydney Morning Herald" is still the most widely-read masthead, with a cross-platform audience of 4,269,000, up 0.6 per cent from a year ago. Meanwhile, "Good Weekend" remains Australia’s most widely-read newspaper inserted magazine, with print readership of 1,167,000 (down 10.2 per cent).

CORPORATES
ROY MORGAN LIMITED

Original article by Roy Morgan
Market Research Update – Page: Online : 9-Feb-18

Roy Morgan has released the latest readership report for Australian newspapers for the 12 months to December 2017. Some 15.9 million Australians aged 14+ now read or access newspapers in an average 7-day period either in print, or online via website or app. Cross-platform audiences have increased for four out of Australia’s top five leading mastheads, and for the first time four of the leading mastheads now have an audience of over three million Australians. "The Sydney Morning Herald" is still the most widely-read masthead, with a cross-platform audience of 4,255,000, up 0.4 per cent from a year ago.

CORPORATES
ROY MORGAN LIMITED

Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Nov-17

Roy Morgan Research has released the latest readership report for Australian newspapers for the 12 months to September 2017. Some 15,568,000 Australians aged 14+ (77.8 per cent) now read or access newspapers in an average 7-day period either in print, or online via website or app. This is down 1.7 per cent from a year ago. Cross-platform audiences have increased for three out of the top five leading mastheads in Australia, and analysing the print and digital modes of readership shows that over the past 12 months five of Australia’s leading mastheads have increased their digital audience and two have increased their print readership. "The Sydney Morning Herald" is still the most widely-read masthead, with a cross-platform audience of 4,040,000, down 3.5 per cent from a year ago.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Aug-17

Roy Morgan Research has released the latest Readership report for Australian Newspapers for the 12 months to June 2017. Some 12,913,000 Australians aged 14+ (64.8 per cent) now read or access newspapers in an average 7-day period either in print, or online via website or app. This is virtually unchanged from a year ago. While cross-platform audiences are steady, the latest results show that growing numbers of Australians are choosing to consume their news via digital platforms rather than through the traditional print format. Over the past 12 months nine of Australia’s leading mastheads have increased their digital readership, while only three have increased their print readership. "The Sydney Morning Herald" is the most widely-read masthead, with cross-platform readership of 4,235,000, up 3.8 per cent from a year ago; the increase was driven by an increase in digital readership that more than offset the loss of print readers.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-May-17

Roy Morgan Research has released the latest Readership results for Australian Newspapers for the 12 months to March 2017, showing that the cross-platform audience is steady overall thanks to the continuing transition of print readers to digital platforms. Across print and digital, 12,959,000 Australians 14+ (65 per cent) accessed cross-platform newspaper mastheads in the 12 months to March 2017. Australians are spending more on experiences and less on physical things, and this includes newspapers. Many industries – from retail to automotive to media – are witnessing a move away from traditional forms of "ownership". For Fairfax Media, 83 per cent of the audience is now using digital platforms, with just 34 per cent touching a print copy. For News Corp, digital reach finally surpassed print a year ago, and today 64 per cent of the audience reads via website or app – and, for the first time, only half (50 per cent) are reading in print.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FAIRFAX MEDIA LIMITED – ASX FXJ, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Feb-17

Roy Morgan Research has released the Print Readership and Cross-Platform Audience results for Australian Newspapers for the 12 months to December 2016. Some 8,153,000 million Australians aged 14+ (41 per cent) read print newspapers in an average week in 2016. This is down 4.3 per cent, or just over half a million readers, compared with 2015. Monday to Friday dailies reach a combined 5.7 million readers during an average week (down 4.8 per cent). Some 4.9 million people read Saturday print newspapers in an average week in 2016 (down 2.7 per cent), and Sunday titles reached 4.4 million (down 4.3 per cent). Meanwhile, the total cross-platform reach of Australian mastheads measured across both print and digital increased to 13.1 million in 2016. Two in three Australians now access these news mastheads across any platform and any device in an average week.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NEWS CORP AUSTRALIA PTY LTD, FAIRFAX MEDIA LIMITED – ASX FXJ, SEVEN WEST MEDIA LIMITED – ASX SWM