MARKETING RESEARCH – AUSTRALIA

Young Women the Queens of social media in Australia

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Original article by Roy Morgan
Market Research Update – Page: Online : 14-May-18

A Roy Morgan Single Source survey has found that the average Australian aged 14+ spends almost six hours per week on social media. However, women of all ages are spending more time on social media than their similarly aged male peers. The survey, which was carried out in the year to March 2018, shows that women in general spend an average of 391 minutes per week on social media, compared with an average of 287 minutes per week for men. Women aged 14-24 are the most prolific users of social media, at 822 minutes per week, which is an average of almost two hours per day.

CORPORATES
ROY MORGAN LIMITED, FACEBOOK INCORPORATED, TWITTER INCORPORATED, GOOGLE+, INSTAGRAM LLC, LINKEDIN CORPORATION, YOUTUBE INCORPORATED, WHATSAPP INCORPORATED, TUMBLR INCORPORATED

Word of Mouth in 2018 – Australians still like to give and seek advice

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Original article by Roy Morgan
Market Research Update – Page: Online : 14-May-18

A Roy Morgan Single Source survey shows that more than 91% of Australians aged 14+ have either sought advice from, or been the source of advice for their friends or family. The most discussed topic amongst Australians aged 14+ is "buying a car", with nearly two thirds (65%) of the population either playing the role of a trusted adviser (those whose advice has been sought by friends or family), an information seeker (those who go to friends/family for advice) or both. Eating out at restaurants is the second most discussed topic (62%) and planning a holiday or trip comes in third (59%). Less than half of the population seek or give advice on categories relating to mobile phones (47%), home entertainment or electronics (43%), signing up to an Internet provider (40%), finance and investments (39%), home renovations (39%), and health and nutrition (37%). In all categories, Australians tend to be more Info Seekers rather than Trusted Advisers.

CORPORATES
ROY MORGAN LIMITED

Top 20 sports led by walking, swimming and gym training

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Original article by Roy Morgan
Market Research Update – Page: Online : 14-May-18

A Roy Morgan Single Source survey shows that 47.9% of Australians aged +14 walked for exercise in the year to December 2017, an increase of 2.6 per cent since 2014. This is followed by gym/weight training (15.4%), jogging (10.1%), swimming (9.7%) and cycling (5.8%). Meanwhile, 47.7% of kids aged six to 13 regularly go swimming, ahead of playing soccer (45.7%), cycling (37.4%) and basketball (33.0%). The survey shows that Australian kids are far more likely to participate regularly in sporting activities than older Australians. Aussie kids are nearly five times as likely to swim regularly and over six times as likely to cycle. The starkest difference is for regular participation in soccer, which kids are over 15 times more likely to play than adults.

CORPORATES
ROY MORGAN LIMITED

It’s official: Newspaper masthead readership is up 3.2% to over 16 million!

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-May-18

Roy Morgan has released the latest readership report for Australian newspapers for the 12 months to March 2018. Some 16.1 million Australians aged 14+ (almost 80%) now read or access newspapers in an average 7-day period either in print or online via website or app, an increase of 3.2 per cent from a year ago. Cross-platform audiences have increased for four out of Australia’s top five leading mastheads. "The Sydney Morning Herald" is still the most widely-read masthead, with a cross-platform audience of 4,269,000, up 0.6 per cent from a year ago. Meanwhile, "Good Weekend" remains Australia’s most widely-read newspaper inserted magazine, with print readership of 1,167,000 (down 10.2 per cent).

CORPORATES
ROY MORGAN LIMITED

Over 15 million Australians read magazines across print and online

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-May-18

Roy Morgan has released the Australian Magazine Readership report for the 12 months to March 2018. A total of 15,007,000 Australians aged 14+ (74.3 per cent) read magazines either in print or online via the web or an app, down 0.3 per cent from a year ago. Readership of print magazines was just under 12.6 million (62.3 per cent), virtually unchanged from a year ago. The free "Coles Magazine" remains the most widely-read print magazine, with an average readership of 4,367,000 per issue (up 15.4 per cent), while "Better Homes & Gardens", "Women’s Weekly" and "Woman’s Day" remain the top three most widely-read paid magazines. Meanwhile, seven of Australia’s 10 leading magazines ranked by cross-platform audiences retain a significantly larger readership via their print editions than their digital platforms. As more magazine publishers expand their online offerings this is slowly changing, although magazines remain significantly more reliant on print editions than their online engagement.

CORPORATES
ROY MORGAN LIMITED

Bendigo Bank customers are most satisfied of the largest banks

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-May-18

New research from Roy Morgan shows that customer satisfaction with Australia’s banks in the six months to March 2018 was 80.9%, down from 81.0% in February. This level still represents a positive result when seen in the context of the long-term monthly average of 73.8% since 2001. Bendigo Bank retained the highest satisfaction rating among the 10 largest consumer banks with 87.5% (down slightly from 87.8% in February). BankWest showed the biggest improvement in satisfaction, up 0.9% to 84.6%, followed by ING (up 0.8% to 87.1%), St. George (up 0.7% to 84.6%) and ANZ (up 0.3% points to 78.7%).

CORPORATES
ROY MORGAN LIMITED, BENDIGO BANK, ING BANK (AUSTRALIA) LIMITED, ST GEORGE BANK LIMITED, BANK OF WESTERN AUSTRALIA LIMITED, BANK OF QUEENSLAND LIMITED – ASX BOQ, WESTPAC BANKING CORPORATION – ASX WBC, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

The way Australians bank

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-May-18

A Roy Morgan Single Source survey shows that ATMs remain the most used banking channel in Australia, with 83.4% of Australians aged 14+ using an ATM in the year to March (down 0.8%). Internet Banking is the second most used banking channel, with 54.2% using Internet Banking in the last 12 months (down 2.0%). The rapid increase in the use of mobile banking, with its higher satisfaction levels compared to branches, appears to have affected the number who use it compared to visiting a branch. Mobile banking usage is at 46.5% (up 3.1%), beating visiting a branch at 45.1% (down 3.5%). Phone Banking also saw an increase on 2017, with 24.1% of Australians aged 14+ using Phone Banking (up 1.6%).

CORPORATES
ROY MORGAN LIMITED

Optus subscriber growth powered by EPL coverage

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-May-18

A Roy Morgan Single Source survey shows that 20.9% of Australians aged 14+ used Optus as their main mobile phone service provider in the year to March 2018, compared with 19.8% in the year to March 2015. The number of Optus subscribers who watch the English Premier League either regularly or occasionally on TV has risen from 19.8% to 23.8% over this period. Meanwhile, 12.2% of Australians now use Optus as their fixed broadband service provider, up from 9.3% three years ago, while 15.5 % of Australians who watch the English Premier League either regularly or occasionally now use Optus fixed broadband, up from 10.8% three years ago. Optus signed a three-year broadcast deal for the Australian rights to the English Premier League in late 2015 for $A63 million per year, and it recently renewed the deal for a further three years.

CORPORATES
ROY MORGAN LIMITED, SINGTEL OPTUS PTY LTD, ENGLISH PREMIER LEAGUE

Donut King hits on winning formula for satisfying customers

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-May-18

Donut King has won Roy Morgan’s customer satisfaction award for March 2018, with a customer satisfaction rating of 87%. It was Donut King’s first monthly customer satisfaction victory for coffee/doughnut stores since July 2015. Stablemate Michel’s Patisserie was ranked second on 83.8%, and it was the only leading coffee/doughnut store to improve customer satisfaction over the past year (up 5.9%). Muffin Break was third on 83.5%, and it has experienced the biggest fall (6.6%) since March 2017. Leading Australian retailer Retail Food Group, which owns both Donut King and Michel’s Patisserie, has performed exceptionally well early in 2018 with a third franchisee, Gloria Jean’s, in fourth position with a customer satisfaction rating of 79.9%.

CORPORATES
ROY MORGAN LIMITED, DONUT KING, MICHEL’S PATISSERIE, MUFFIN BREAK PTY LTD, GLORIA JEAN’S COFFEES PTY LTD, RETAIL FOOD GROUP LIMITED – ASX RFG

Melbourne way ahead of Sydney as Airbnb hub

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-May-18

A Roy Morgan Single Source survey shows that 10.4% of Australians who travelled in the year to March 2018 stayed in rented houses or rented serviced apartments. Some 11.6% of people who visited Melbourne on their last trip stayed in either rented houses or rented serviced apartments, up 3% on a decade ago. In comparison, only 8.5% of people who visited Sydney on their last trip stayed in such accommodation, up 1.3% on 10 years ago. Roy Morgan executive chairman and Melbourne Lord Mayor candidate Gary Morgan says Melbourne has seen a huge surge in apartments being used for Airbnb short-term accommodation over the last decade, and this has cut the value of apartments. Morgan says that as Lord Mayor he will ask the State Government to prevent apartments being used (and vandalised) by short-term visitors that downgrades the value of apartments and leads to a poorer overall amenity for the city and for residents in Melbourne.

CORPORATES
ROY MORGAN LIMITED, AIRBNB AUSTRALIA PTY LTD